What is Strategic Business Planning and Why Bother?

April 15, 2013 |  by  |  Linkedin Blog

There is a great book to read called ‘Our Iceberg Is Melting’ by John Kotter and Holger Rathgeber. It’s about a colony of penguins in Antarctica. They have lived on a large iceberg for many years. Then one curious bird discovers a potential devastating problem threatening their home, and pretty much no one listens to him.

The story is about resistance to change, dealing with obstacles, clever tactics and heroic action. All ends well, it’s easy to read and well worth your investment in time, it only took me 3 hours and it was fun.

PenguinThe moral of the story and the question at the end of the book is:

Is your Iceberg melting?

In other words are you aware of the business environment around you? How is the world changing over the next few years? How can you take advantage of this change?

Strategic business planning is about asking the right questions, making plans to change and to move forward with a business that will thrive and not struggle. The last thing you want is to die a slow death as the penguins would have done without looking at their environment.

Here are some questions to consider:

  1. What Business are you in?
  2. Where do you make money?
  3. How good are your competitive positions?
  4. What skills and capabilities underpin your success?
  5. Is this a good industry to be in?
  6. What do the customers think?
  7. What about the competition?
  8. How do you raise profits quickly?
  9. How do you build long-term value?

From my experience you get the best results in strategic business planning by pulling your team together and ask an outsider to facilitate the session. It’s far more productive and you get another perspective.

This is a service I can offer.

What to do next…

Buy the book ‘Our Iceberg Is Melting’

Please feel free to ask a question or request a call below.

Thanks – Bob Evans, Bob Evans Blog

About the author

Bob started his own construction business in 1990 and grew it from the original idea into a multi-million pound business, invested in a property portfolio and now helps others to do the same. Business is his hobby as well as a career. Bob has coached and mentored over 100 clients through Your Ideal Business Partners (YIBP), who provide business consultants, business mentors and coaches supporting businesses. You can contact him on O7896-246-224 or at bob.evans@yibp.co.uk or via www.yibp.co.uk

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