What is Business Growth and How Can You Leverage LinkedIn To Achieve It?

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Business growth is just what it sounds like. When a business gains a certain amount of success, it will subsequently grow in size and revenue. It is essentially improving a company’s success. Business growth can be achieved either by increasing the revenue of the business with greater product sales or service income, or by increasing profitability of the operation by minimising costs.

Every business needs to gain an advantage over its competition. It’s important to gain this in order to achieve and progress forward, expand, meet its demands and make a good profit. With a good focus on the company’s specialist team, driving forward, maintaining excellent experience and eventually with the ability to create more jobs in the future, the company will ground itself as a unique success story with the best products or services available on the market.

Most companies find their own ways of doing things. Some find success, some don’t. But a lot of them don’t have the advantage of leveraging LinkedIn for profitable, sustainable business growth.

Link Business Marketing (LBM) are primarily a business growth consultancy who specialise in LinkedIn. Our main aim is to help businesses grow towards profitability and sustainability. As a team of experts, we help clients from all sectors and all geographical locations to leverage LinkedIn, the world’s largest and most professional business social media network, for profitable, long term sustainable business growth.

What we do is highly focussed: we manage a strategy regarding a company’s LinkedIn accounts with a focus on strong branding to generate a higher conversion rate of leads, which can then be turned into good business and, subsequently, profit.

LinkedIn allows businesses to focus their skills, experience and talents within their team. They can create professional-looking profiles to showcase all their unique skills and focus better on what their business does through their individual employees of the team.

Each LinkedIn profile has several scripts where you can input your information. These include your current and previous job roles, your education, and skills and experience. When these are written from a business perspective, allowing for SEO-rich content, the business will likely be found much easier on LinkedIn through the team. But it’s not just about being noticed, it’s also about making connections. These connections can result in good lead generation to then be turned into profitable business opportunities.

When a business meets these objectives, generates good leads, and makes profitable business, they gain the advantage to grow exponentially. This growth can be an increase in revenue – and subsequently, profit – from the increase in sales from their products or the service they provide. Businesses can then expand the size of their office or purchase new office space. They could also hire new specialist staff to take on the higher workload brought on from the success of the business.

Business growth is, ultimately, the act of improving success. Of increasing revenue and becoming an important figure in the market. Businesses can leverage LinkedIn primarily through connections and getting recognised online, gaining an advantage over their competitors.

 

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert

LBM Info

About the author

Michael Holloway is the Lead Writer at LBM and is an author and content writer from Liverpool. He studied English Literature and Creative Writing at the University of Central Lancashire in 2008 and gained his Masters in Writing from Liverpool John Moores University in 2012. In February 2017, his novel was longlisted for the Penguin Random House WriteNow event in Manchester.

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