What Are LinkedIn Projects and Why Are They Important?


Most forms of social media show off your skills and experiences in some way or other, through personal or individual ways. Some in short ‘tweets’, some in photos, some in a personal profile. On LinkedIn, along with the profile, you can show off all your professional skills and experiences with your current and previous job roles, education, and awards and achievements. But also with projects (or sometimes known as case studies).

Projects are there to showcase your talents in a very real way. They act as examples of what you’ve done as a professional, which other professionals will look out for. These projects are important for you to get noticed in the industry you’re targeting, because your skills and experiences are all well and good, however to showcase your expertise, then projects are an excellent method.

On LinkedIn, projects are a section where you can show specific examples of your expertise. If you work in digital marketing, a project could be a time you worked on an email marketing campaign. You could talk about what you did, what happened, the pros and cons of the project, and who else was involved. If you work in education, a project could be a thesis or some research you were involved with. If you work in catering, for example, a project could be a time you were involved with a wedding reception. The opportunity to write something to do with your field of work is vast, and to achieve something and show yourself as an expert, you can easily stand out from the crowd and subsequently achieve great success just through this social media platform.

To become an expert at what you do, or to even present yourself as such, you should write a project or case study for yourself in order for other companies and professionals to see you. It’s all about getting recognised for your talents, and you can develop this further by keeping a record of them once you update them to new ones, subsequently making yourself a portfolio.

There are 467 million LinkedIn users, 40% of them use LinkedIn daily.[1] With this in mind, having a LinkedIn profile that doesn’t fully utilise the website’s full potential is missing a trick. You can fill each section of your profile to sell yourself to the best of your abilities, and when it comes to writing about a project you worked on, it’s the chance to showcase your literal talents as examples of what you do to professionals and experts in your field.

Sell yourself. Promote your business. Aim for success. It’s all about getting your name out there and recognised as a name of importance. 80% of B2B leads come from LinkedIn. A huge figure when you realise not everyone is taking advantage of the ability to leverage this social media platform to grow and gain a profit, from simply making a name for yourself and showcasing what you or your company can do.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert


[1] Statistic from LinkedIn.com, April 2017. https://www.linkedin.com/pulse/linkedin-numbers-2017-statistics-meenakshi-chaudhary

LBM Info

About the author

Michael Holloway is the Lead Writer at LBM and is an author and content writer from Liverpool. He studied English Literature and Creative Writing at the University of Central Lancashire in 2008 and gained his Masters in Writing from Liverpool John Moores University in 2012. In February 2017, his novel was longlisted for the Penguin Random House WriteNow event in Manchester.

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