Unemployed? Here Are Some Tips for Using LinkedIn to Help You into Employment

LinkedIn isn’t a platform just for business professionals – it was originally set up for employers, and still has groups especially for job advertisements. Here, you can target the area you want to work in, and search for it by sector, job title, company name and location. Not only that, but there’s a lot of advice and resources on job searching via LinkedIn on-site. Here I have some tips for you to get into employment using LinkedIn:


  • Your LinkedIn Profile:

As any LinkedIn consultancy would tell you, before you start applying for that job, make sure that both your LinkedIn profile and CV are fully up to date, and it wouldn’t hurt to tailor them both to suit whatever area of work you’re looking for. Your profile will act as an online CV, so whether it’s previous experience, skills, voluntary work or your personal summary, when you apply for a job, the employer will be looking at all the sections on your profile. 

So, dress your profile up for success, and make sure you fill in as many sections as you can! It also helps to mention on your profile that you are actively seeking work, and the types of roles you’re aiming for, so that people who view your profile and are either interested or know somebody who might be can contact you with details. If you’re not sure exactly what an impressive profile should look like, our website, LinkedIn sign, is full of information on this, and you can get LinkedIn training to help you build the profile.

  • Make Connections:

You can hire a LinkedIn expert to find you useful connections so that you can connect with people in the area of work you want to be in. This will help people see that you’re actively interested in working there, and you can message people via InMail with speculative letters. Not only that, but potential employers will find you easier if you have a lot of connections in the area they also have connections in. LinkedIn will show you the mutual connections of anyone whose profile you view.

  • Viewing profiles:

A LinkedIn expert like Dr Mark D Yates will tell you that even just doing this will help boost people’s awareness of you, since they are notified when their profile is viewed, and can see some of the people who have viewed it. They’re likely to view you back. It’s important to interact on LinkedIn, so make sure you don’t just sit around hoping for people to come to you.

  • Talk to people:

Good LinkedIn speakers will tell you that you might be surprised at who you’ll find to give you pointers on where to go to find the right employment for you. Messaging people or keeping in contact with people on LinkedIn is an important step to gain and maintain that successful business relationship.

  • Post updates:

Since it’s a social media website, you can post articles or whatever else you want on LinkedIn, to share with all your connections or publicly if you select ‘everyone can see’. It’s always helpful to do this when you can, so that you stay fresh in people’s minds, increasing the likelihood of an opportunity coming your way. Not only that, but interesting content may increase your contacts, which as you know by now is always beneficial. Make sure that this content is something that you either find interesting or think that your connections might find interesting. Dr Mark D Yates’ LinkedIn consultancy team can also help you with writing and posting these updates.

  • Privacy Settings:

This might seem obvious, but you’ll need to make sure your privacy settings aren’t too restrictive. You want as many people to find you as possible, so keeping your profile closed off would be counter-productive. Our LinkedIn training can help you with this, so that you’ll know exactly how to set your privacy settings to optimise your profile views.

  • Using the groups for job search:

The groups will be full of advertisements of vacancies, and you’ll find this a very, if not the most, useful tool for helping you get into employment. Here, you can view the company and any of the workers who are on LinkedIn. You’ll get a very personal idea of what the company is like, and certainly a better idea of it than if you were using a job search website. Understandably, you’ll probably need to apply for a lot of positions since you might find the area of work you’re aiming for to be competitive, but don’t be discouraged. With our LinkedIn training, you really can’t go wrong.

So, while it might not happen overnight, LinkedIn can provide you with the means to get you into employment in an area and company you really want to be in. You’re much, much more likely to be listened to by a potential employer if you message them personally than if you just send your CV over using a generic job search website. You’re very likely to impress them with an active, complete profile because it shows them you’re serious about this. Hope you find these tips helpful.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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