Tips for a Top LinkedIn Profile

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LinkedIn is known as the leading social network for B2B professionals. It is used to maintain an online business presence and communicate with people within your own business and other businesses. As the UK’s leading LinkedIn business growth consultancy, LBM know a thing or two about creating a top LinkedIn profile. Having a profile at such a high standard will help boost your search rankings straight above everybody else on LinkedIn. Here at LBM, we have compiled a few tips which, if followed, will send your profile straight to the top.

First ImpressionsTips for a top LinkedIn profile (1)

First impressions are everything. People always judge the book by the cover, so make sure that yours is attractive and inviting and the best that it can be. How your profile is initially seen could be the difference between being viewed and dismissed.

Always include a profile photo on your account, making sure that it looks professional. A professional photo can get you up to 14 times more views as business owners are not going to want to interact with people who keep themselves anonymous. Located next to your profile photo and name is your LinkedIn headline. Your headline is one of the first things that will be read as they appear in search results next to your name and job positon. You should use them to sell yourself and your skills, but remember, you only have 120 characters to use.

Having so much information about yourself online is useless if there is no way people can act upon it. Always remember to include your contact details on your profile. If somebody is interested in you and your services, they may want to get in touch as soon as possible.

The Devil is in the Detail

Once you have convinced somebody to actually view your profile, they’re going to want to have a look around before making any solid decisions. Only the best business people will carry out full due diligence before embarking on any business venture. They are going to want to learn more about who you are as a person and what experiences you have had in the past, as past experiences can indicate what type of person you are and influence decisions.

Your previous work experiences and educational history will give more insight as to who you are and may be that pushing factor that gets somebody to send you that connection request. Always try to have as much information on your profile as possible, despite how small and minute you might think it is. Just try not to make your profile a wash of text. Lines of text makes your profile look daunting to read over.  Adding media to your profile makes it more appealing for whoever views it.

If you add your skills onto LinkedIn, you can also increase your profile views by up to 13 times. Here you can showcase all your expertise to everyone. Once skills are added, aim to gain endorsements onto those skills. Endorsements add credibility from outside sources to vouch for your skills.

Connections Count

Certain members of LinkedIn will look at the number of connections that you have on your profile. If you have less connections, you are seen as having less credibility. Having 500+ connections helps to boost your chances of appearing nearer the top of search results.

If you grow your connections on LinkedIn, you will start to develop a professional network. These can be used to spread your reach across the platform, as you will have a larger number of 2nd and 3rd level connections. On LinkedIn, the average CEO of a company will have around 930 direct connections. Counting 2nd and 3rd levels that can equal a professional network of a couple of thousand.

If you’re looking to grow your network, using LinkedIn’s advanced search feature can help you find people in specific industries or positions that you may be able to work with. Narrow down your search even more by investing in LinkedIn Premium or Sales Navigator.

We hope that we have helped you understand how you could improve your LinkedIn profile. LBM know lots more about leveraging LinkedIn successfully for profitable, sustainable business growth, so feel free to contact us using the details below.

Check out our accompanying Slideshare presentation for more information.

Harrison Smith

Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.               LBM Info

Social Media Expert

Harrison is the LBM social media executive as well as an apprentice training towards his Level 3 Diploma in Digital Marketing. Harry’s primary role is to look after the different social media accounts that LBM has other than LinkedIn. These include Facebook, Twitter and Instagram along with a few others. He makes sure that LBM frequently post useful updates for all followers to view and engage with. Harry also makes sure that any messages sent to LBM via these platforms are responded to quickly. Harry’s position also requires him to assist LBM Team Leaders generate leads for both LBM and our large range of clients.

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