The Universal Laws Of Business Networking

January 28, 2013 |  by  |  Linkedin Blog

The Online Technology Laggards Law:

Online business networking Laggards invariably default back to a pre-computer, or pre-online age when life before the computer, was…

When ‘Memory’ was something you lost with age.
A ‘Hard Drive’ was a long road trip.
A ‘Website’ was a spider’s home.
A ‘Tablet’ was something you ingested when ill.
‘Spam’ was a cheap sandwich filler.

And a ‘Three & a Half Inch Floppy’… was something never discussed in speed dating circles.

However, love it or hate it, online business networking is growing with wild-fire proportions. The good news is that all online business networking organisations are driven by on & off-line technology, and as we all know, this is a fast and ever changing organic process.

In ‘plain speak’ it means that it’s never too late to join other savvy business owners who are leveraging www.linkedin.com for profitable business growth.

Nevertheless business social networking without laws or discipline, is like an octopus on roller skates. There’s plenty of movement, but you never know if it’s going to be forward, backwards, or sideways.

Before we look at the Universal Laws relating to online business networking and business social media, it’s wise to address the following…

When Does Your Business Network Become Valuable?

I would argue that any business network becomes valuable when it provides far more value than cost.

And I am not just talking about the financial cost required to build, nurture and manage a professional business network.

I am talking about the added cost of the time, effort, energy, passion and heartache one has to invest to develop a valuable marketing asset like a professional business network.
With nearly 200 million global business members, Linkedin provides everything any business owner needs to achieve long term profitable sustainable business growth.

Whenever I question my business consultancy clients about what they think they need to grow their business they usually respond with one, or more of the following points…

  • Leads
  • Referrals
  • Opportunities
  • Connections
  • Finance
  • Recruitment

Many are surprised to learn that every one of these ‘business growth points’ can be found via professional business networking on Linkedin. Key word being ‘professional.’ If you don’t know how, then you need to consult with the people who really know how to leverage Linkedin for business growth. Visit: www.elinked.eu to learn more about these Independent Linkedin Experts.

The following are just some of the laws I associate with business networking and business social media.

Malcolm Gladwell’s Tipping Point Law:

Gladwell states: “Human beings are at heart, generalists, our expectations set by the passage of time. But the world of the Tipping Point is a place where the unexpected becomes the expected, where radical change is more than possibility. It is – contrary to all our expectations – a certainty.

All epidemics have Tipping Points and social epidemics work in exactly the same way.”

Despite the fact that Gladwell’s excellent ‘the Tipping Point’ book was first published in Great Britain in 2000, some years before the launch of Linkedin, no finer example exists of the proof of this theory than the way Linkedin launched, and then smashed its way through the business social media networking Tipping Point.

Murphy’s Law:
What can go wrong will go wrong. In my experience of providing an independent professional Linkedin expert marketing service to business owners worldwide, Linkedin only goes wrong for most people, because they don’t understand how to leverage the network for profitable business growth.

Robin Dunbar’s Law:
The evolutionary psychologist Robin Dunbar. In the early 1990s, Dunbar studied the social connections within groups of monkeys and apes. He theorized that the maximum size of their overall social group was limited by the small size of their neocortex.

Based on our neocortex size, Dunbar calculated that humans should be able to maintain relationships with roughly 150 people at a time. He also found that many businesses and military groups organize their people into cliques of about 150. Hence, Dunbar’s Number of 150.

And then the Internet exploded onto the online scene & the world’s first web site was launched in 1991 followed in 1994 by the launch of the 1st e-commerce site.

Occam’s Razor Law:
Occam’s razor law is the law of minimum assumptions – formulated in the 14th century by Father of Church William of Ockham. At its core, it suggests that the most appropriate solution is the simplest one.

Most business growth consultants I know who utilise Linkedin to aid their client’s business growth agree the most often the most appropriate solution is the simplest one.

Leonardo da Vinci statement appears to reinforce Occam’s Razor Law: “Simplicity – is the most ultimate sophistication.” When applied to online business networking and social media, Occam’s Razor Law dictates that unnecessary complexity should be avoided in presentation of information.

The 50-50-90 Law:
Anytime you have a 50-50 chance of getting something right, there’s a 90% probability you’ll get it wrong.

Pareto Law:
Pareto’s law is generally referred to as the 80/20 rule by business management and project management leaders.

It states that no matter how many events occur, 20% of the results are caused by 80% of the efforts.

Economists frequently talk about the 80/20 Principle, which is the idea that in any situation roughly 80% of the ‘work’ will be done by 20% of the participants.

The Law Of Perception:
The law of perception asserts that if any information or instructions are not presented in an easy accessible form, this information will be ineffective and cause a negative effect.

Linkedin are currently addressing this law of perception for their members by rolling out their new business member profiles, which now list their information in a much easier and accessible form.

Metcalf’s Law:
The value of a communications network grows as the number of users grows.

I personally buy into Metcalf’s Law because as the Linkedin network approaches 200 million global business members, I have seen a huge increase in 2012 to just over 90% of all of my new business leads and enquiries coming in via the Linkedin platform.

As the Linkedin network grows, the company generates more revenue. In turn they re-invest in their business networking platform to provide all members with new systems and technology which leads to far greater business opportunities for every member.

Reeds Law:
Every new person in a network doubles its value. Following this reasoning; by adding 10 new people increases the value of the network a thousand fold.

Linkedin currently gains 2 new business members every second, which in itself explains just one of the real hidden ‘added values’ of the Linkedin global network.

Darwin’s Theory Law of Evolution:
Darwin’s theory about the evolution of the human race being related to natural selection holds true in online business networking circles. i.e. Linkedin is approaching a significant stage in its evolution where it will surpass 200 million business members globally.

Clearly not everyone will thrive and survive in this type of new business ‘hunting ground’ environment.

However Linkedin have provided a level playing ground and every one of their 187 million plus members are provided with the exact same opportunities to leverage Linkedin for profitable business growth.

The Art of Business Networking War Law:
Never give away the keys to your kingdom.

Make no mistake the emergence of powerful online business networking and social media organisations dictate that professional business networking is war. Your opposing forces are your business competitors.

For one of the first times ever, business owners are publically providing each other with typically covert business intelligence about their businesses in social media profiles.

The Law of Diminishing Return:
In business networking circles this relates to spam and spammers. Even if you forward spam e-mails internally through a business networking platform like Linkedin to avoid being suspended for spamming. The law of diminishing return will close your spam campaign down just as quickly.

I hope this helps you with your business networking and social media.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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