Solicitors & Lawyers Legal Services Businesses Growth Change Secrets

March 12, 2013 |  by  |  Linkedin Blog

The world hates change, yet it is the only thing that has brought progress. This is especially valid in the world of solicitor training for businesses growth & development.
Professional legal services & online legal services are very change culture resistant.

It’s only after Solicitors & lawyers attend legal services marketing training in managing business change & change culture, can they look at growing their legal practice.

Given that most business owners have been content to keep their heads firmly below the parapet during the current economic downturn, it’s not surprising to hear the ‘survive and not thrive’ quotation being thrown around by company directors.

MarketingHowever no one creates, or inherits a business to simply survive, and therefore business owners should never plant their business in the survive category. The two things that most business owners shared when they first created their own business were passion and enthusiasm. Sadly neither passion nor enthusiasm will flourish when a business has circled their wagons to survive.

One of the biggest reasons for business failure is a failure to follow the I-A-O concept. I-A-O means Improvise, adapt and overcome. This is a proactive concept taught to all special forces personnel. No matter how well your strategic business plan has been mapped out, and irrespective of your burning desire to stick to the letter of your business plan, when your business is in trouble it will fail if you don’t adopt the I-A-O concept.

When considering the growth and expansion of any business, particularly one involving solicitors & lawyers, legal services marketing or online legal services, detailed attention must be paid to some startling businesses growth statistics.

Professional Legal Services & Legal Services Marketing Business Failure Update #1
The Problem:

  • Over 350,000 UK businesses fail every year. (Source Federation of Small Businesses.)
  • Over 50% of all new UK businesses fail within the first 3 years. (Source Business Link)
  •  Over 20% of all new UK businesses fail within the year. (Source Business Link)

Professional Legal Services & Legal Services Marketing Business Failure Update #2
The Reasons:

  1. Over 95% of British Managing Directors have no prior training in how to manage a company. (Source Institute of Independent Business International.)
  2. Most Managing Directors are unemployable elsewhere. By definition, many are arrogant and egotistical fools.
  3. Managing directors don’t know – what they don’t know.

Professional Legal Services & Legal Services Marketing Business Failure Update #3
Synopsis:

A variety of British managing director owners(MDO’s) running failing businesses which are facing imminent closure or forced liquidation are clearly concerned. However for some strange reason a belief in the survival of the fittest has been taken the wrong way by many of these business owners.

In reality, jobs and livelihoods are at stake, and not just the MDO’s, but their employees as well. Real people have put their faith in these MDO’s and their business. Company closure could mean a future life on welfare. The MDO’s are often by definition, emotionally charged, frustrated, angry and desperate for help.
Two of the first professionals they reach out to are typically accountants and solicitors/lawyers. However much positive business can be achieved by simply learning about change culture and managing business change.

In regard to contemporary legal services marketing and solicitor training for businesses growth, it is vital that the solicitors training instructor should address managing business change.
By the time a failing business owner arrives at his or her professional legal services office, they are often so distressed that they are frequently resistant to any aspect of business change culture. However it is just this precise time that accountants and/or solicitors & lawyers can make a real difference by advocating growth in business strategies.

Clearly any growth in business strategies should only be recommended if the business owner is receptive to the change culture required for businesses growth. Also, only if the business has any chance of making the transition from surviving to thriving.

Frequently the business owner/s are operating in a state of blind chaos. Typically they have lost all clear focus and direction. If they are at this junction, then their ‘Business Plan Bible’ is of no use to them. They need to readjust, improvise, adapt and overcome.

Solicitors & Lawyers Growth In Business Change Culture Tactics #1 Improvise

Solicitors training in managing business change should explore the wider terminology of Improvise, in order to fully explain its meaning to the business owner. In terms of business growth, Improvise means to be creative, to rely on your wits and to think laterally, or to think out of the box.

The key to success for these business owners is to first alter their mindset in order to embrace the I-A-O concept.

Solicitors & Lawyers Growth In Business Change Culture Tactics #2 Adapt

Thinking out of the box allows a person to identify solutions which are typically viewed as non starter ideas or concepts. Some of the verbs associated with adapt include, change, alter, modify adjust and rework. Adopting any of these verbs will help facilitate businesses growth.

Businesses like online legal, and companies associated with the provision of solicitor training generally understand the requirement for improvising and adapting. The art of managing business change will really become apparent to all Solicitors & Lawyers as the provision of legal services is due for a massive upheaval this year in the UK.

Love it or hate it, change culture will form a huge part of the new way of delivering professional legal services, and all solicitor training programmes will need to adapt to cover these business changes.

Solicitors & Lawyers Growth In Business Change Culture Tactics #3 Overcome

It is essential that all new solicitors training seeks to address how business owners can overcome obstacles preventing businesses growth. Solicitors & lawyers employed in the professional legal services industry are no different to any other business owner, from any other business sector when considering any growth in business plan. Therefore the entire training curriculum for legal services marketing has to be adapted to incorporate change culture. Once they have received their new solicitor training they will be better placed for managing business change.

It is wise to mention that in respect of online legal services, there is a definitive difference between solicitor training and solicitors training. When I mention solicitor training I am of course referring to the legal training undertaken by all solicitors & lawyers seeking to enter the professional legal services industry.

When I refer to solicitors training I am of course referring to aspects of online legal services and/or legal services marketing and sales and business development training designed to help solicitors & lawyers grow their businesses.

Very few solicitors & lawyers know how to implement legal services marketing skills to help grow their practice or business. This is probably the main reason why most legal firms outsource their sales and marketing, and associated training to a professional company who specialise in assisting the legal profession.

These outsourced sales and marketing skills can be delivered both offline or via online legal services. There are only a very small select number of UK companies who offer these specialised services to the UK legal profession. This is why it is critical to conduct rigorous due diligence before hiring a company to turbo charge your legal business.

Summary:

The world hates change, yet it is the only thing that has brought progress. This is especially valid in the world of solicitor training for businesses growth & development. Professional legal services & online legal services are very change culture resistant. It’s only after Solicitors & lawyers attend legal services marketing training in managing business change & change culture, can they look at growing their legal practice.

Visit www.elinked.eu for further business networking & support for members of the legal profession.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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