Shelf development

January 6, 2014 |  by  |  Linkedin Blog

Martin Luther King didn’t just have a dream. He also had a plan.

Research by Professor Sonja Lyubomirsky at UCLA shows that most unsuccessful people actually know what it takes to be happy and successful. It’s not that they don’t have the knowledge, it’s that they don’t plan for success and do what they know.

When it comes to self help, the problem is that there’s plenty of help but not enough self.

There’s a $20billion industry telling us how to be more successful, so we should be tripping over successful people, but that’s clearly not the case.

The reason is that most people are practising shelf development rather than self development. Typically, they read a book or watch a video which inspires them, put it back on the shelf, and then do nothing different because they’re afraid of failing.

Robin Sharma taught me an invaluable lesson to overcome fear: have quarterly goals, a weekly plan and daily schedule before you start each day.

When it comes to delivering your vision, the process of:

• think it
• ink it
• do it
• review it


When inspiration has dried up and you’re going through hell, your schedule will give you the focus to keep going.

Even with a schedule, fear will be a persistent visitor that knocks on your escape hatch telling you to check your e-mail or do what can wait.

Don’t listen. Keep surprising us, keep delighting us and keep showing up…..every day.

Remember….. life begins at the end of your comfort zone. It’s where the magic happens.


1. Give a man a fish, and he will eat for a day. Teach him how to fish, and he will sit by a river and drink beer all day.
2. My neighbour’s New Year’s resolution is to lose 20 pounds in weight by Easter. He’s got 22 pounds to go.
3. Most people are bad at counting calories. They’ve got the figures to prove it.
4. I play the triangle in a reggae band ….. I stand back and ting.
5. If you line up all the cars in the world end to end, someone would be stupid enough to try and overtake them.
6. Two cows in a field. One says, “You must be worried about Mad Cow Disease.” The other replies, “No. I’m a helicopter.”

Sunil Bali

As well as being a recognised authority on personal branding and peak performance, Sunil is a critically acclaimed author and blogger. His corporate experience includes roles as Head of Talent on behalf of Vodafone Group, Santander (UK) and Cable & Wireless Europe. Sunil has also run a multi-million pound recruitment business, and is a Non Executive Director. Sunil’s first degree in Sports Science and Psychology fuelled his passion for the psychology of human achievement and well-being. As well as possessing an MBA, he is a qualified Psychotherapist and Executive Coach.

IF YOU ENJOYED THIS BLOG* THEN YOU'LL ENJOY MY BOOKS, WHICH ARE AVAILABLE ON Kindle, iTunes, and in paperback, download the first 2 chapters here.

Recent Posts

Steve Jobs on fear …..

09/11/2017  |  No Comments

Although we're only born with two fears – the fear of falling and the fear of loud noises – research... more

Pig wrestling …..

09/04/2017  |  No Comments

Whilst on holiday in the US I got chatting to an old Kentucky farmer named Bo who told me, "Never... more

LBM Weekly – 24/08/2017

08/24/2017  |  No Comments

Link Business Marketing are dedicated to helping our customers leverage LinkedIn for successful business growth. Our experienced team of LinkedIn... more

What is Business Growth and How Can You Leverage LinkedIn To Achieve It?

08/17/2017  |  No Comments

Business growth is just what it sounds like. When a business gains a certain amount of success, it will subsequently... more

Like us on Facebook: Link Business Marketing