Secrets to Marketing & Growing Your Solicitors & Lawyers Legal Law Firms

September 24, 2013 |  by  |  Linkedin Blog

Top legal firms & solicitors’ firms in the UK are seeking to identify the inside secrets to marketing to achieve exponential company growth.

By scrutinising live case studies marketing, Solicitors & Lawyers can propel their legal law firms into a huge growth business.

Inc

All UK legal firms will be able to relate to each marketing case study and be able to cherry pick the secrets to marketing which will work best to achieve maximum company growth.

Huge changes are imminent for UK legal firms in the way their Solicitors & Lawyers deliver legal services to clients and business customers. It’s no great secret that legal law firms have never had a real requirement to proactively promote themselves to the business or corporate audience.

It’s also safe to say, that very few Solicitors & Lawyers have been trained in any secrets to marketing which are conducive to achieving company growth. Given that non legal qualified business entrepreneurs will be able to run their own solicitors’ firms, Solicitors & Lawyers from all local and top legal firms will have to embrace business marketing and sales skills to survive and thrive.

The following three case studies marketing examples are a real live marketing case study for three similar businesses. Two of which I assisted as an Interim Managing Director or Business Development Director. Within the first year they were transformed into a huge growth business. The third business continually requested my assistance, but never actually got to the stage of financially engaging me to help grow their business. Sadly business three failed and was forced into liquidation.

Solicitors & Lawyers from UK legal firms will identify that all three businesses offer a valuable insight into how to achieve company growth.

Secrets To Marketing For UK Legal Firms Marketing Case Study# 1 (Company A) Construction

Type of Company: Family run Ltd Construction Company.
Trading Period: 14 years.
Employees: 30.
Directors: 2 & one non executive director.
Problem: Business had hit the turnover financial tipping point and levelled off at approximately £1.6 million annual turnover.
Profit: No real profit generated. Business provided directors with salaries which offered a comfortable lifestyle.
Dividends Paid: No financial dividends had ever been paid to any of the directors.
Main Problem: None of the directors had any business academic training, qualifications or experience in how to grow a business beyond the financial tipping point.
Secondary Problem: Directors had no real business vision for growth, and were unable to identify complimentary income generation streams.
Short Term Solution: Hired an experienced Interim managing director to come in and shake up the business on a 12 week full time contract basis.
Medium Term Solution: Retain the Interim Managing Director for a further 12 months on a full time basis. His brief was to position the business for exponential growth by introducing marketing, training and brand awareness of the company. Also to grow additional revenue streams from complimentary business ventures.
Results 1: Core business annual turnover grew by approximately £800,000 in first year of Interim Managing Directors appointment.
Results 2: Interim Managing Director produced an e-commerce web site into their business. This generated an additional £2.4million of new revenue during its first year of operation.
Footnote: Both results were achieved during the economic downturn of 2009.

Solicitors & Lawyers who are partners in legal law firms should incorporate the secrets to marketing in this marketing case study into their sales and marketing training programmes.

When seeking to achieve a growth business UK legal firms and solicitors’ firms should be very wary of any conventional sales and marketing company who offer their services to your legal practice. Sales and marketing and the appropriate training, should only ever be offered by a sales and marketing company who specifically specialise in providing these services for legal practices.

Unfortunately there are very few firms in the UK who qualify for this role, so conduct your due diligence wisely. If you do, then your subsequent company growth will soon position you as one of the top legal firms.

Secrets To Marketing For UK Legal Firms Marketing Case Study# 2 (Company B) Information Technology

Type of Company: Information Technology Sales Company.
Trading Period: 5 years.
Employees: 5.
Directors: 2.
Problem: Business had hit the turnover financial tipping point and levelled off at approximately £226,000 annual turnover.
Profit: No profit generated. Business provided directors with salaries which equalled the National minimum wage.
Dividends Paid: No financial dividends had ever been paid to any of the directors.
Main Problem: None of the directors had any business academic training, qualifications or experience in how to grow a business beyond the financial tipping point.
Secondary Problem: Directors both considered themselves as business visionaries, however they never implemented or even explored how to commercialise and financially capitalise from their visions. They had no real medium or long term vision for growth and were unable to identify complimentary income generation streams.
Short Term Solution: Hired an experienced Interim managing director to come in and shake up the business on an 8 week full time contract basis.
Medium Term Solution: Retain the Interim Managing Director for a further 12 months on a full time basis. His brief was to position the business for exponential growth by introducing marketing, training and brand awareness of the company. Also to grow additional revenue streams from complimentary business ventures.
Results 1: Core business annual turnover grew by 240 percent in first year of Interim Managing Directors appointment.
Results 2: Interim Managing Director produced an e-commerce web site into their business. This generated an additional £300,000 during its first year of operation.
Footnote: Both results were achieved during the economic downturn of 2009.

UK legal firms seeking company growth can learn a lot from this particular marketing case study, as it clearly demonstrates a companies’ ability to become a growth business by adopting just a few dynamic secrets to marketing.

Solicitors & Lawyers working for top legal firms understand that any marketing for legal law firms and solicitors’ firms, should only ever be considered if the company providing this service have an actual grounding and position in the legal services industry.

Case studies marketing like the two examples above provide good inside secrets to marketing for business growth.

Secrets To Marketing For UK Legal Firms Marketing Case Study# 3 (Company C) Web Design

(This company failed to engage my services)
Type of Company: Web Design & Development Company.
Trading Period: 8 ½ years.
Employees: 8.
Directors: 2.
Problem: Business had hit the turnover financial tipping point and levelled off at approximately £246,000 annual turnover.
Profit: No profit generated. Business provided directors with basic salaries without any executive package.
Dividends Paid: No financial dividends had ever been paid to any of the directors.
Main Problem: None of the directors had any business academic training, qualifications or experience in how to grow a business beyond the financial tipping point.
Secondary Problem: Directors were both indecisive and far too nice with their customers. This translates into customers taking unbelievable business liberties, which no other company directors would have tolerated. Both directors were very indecisive and had a tendency to procrastinate when it come to making business decisions. They had no real medium or long term vision for growth and were unable to identify complimentary income generation streams or opportunities.
Short Term Solution: Should have hired an experienced Interim managing director to come in and shake up the business on a 12 week full time contract basis. Although they both agreed this was a very good solution, and they had both personally witnessed the phenomenal growth from Business A & B, they procrastinated over this decision for 18 months and never engaged me financially.
Medium Term Solution: Retain the Interim Managing Director for a further 12 months on a full time basis to position the business for exponential growth by introducing marketing, training and brand awareness of the company. Also to grow additional revenue streams from complimentary business ventures. Once again they procrastinated over this appointment until it was too late.
Results 1: Turnover and profit reduced significantly. Main business clients took liberties and pushed the start dates of contracts back by months. Two other clients defaulted on paying the company.
Results 2: The company directors were forced to place the business in voluntary liquidation. The work force was finished up the same day without any prior warning, and without their monthly salaries which were due the following day.
Footnote: Both results occurred during the economic downturn of 2009.

I’ve included this marketing case study because it offers Solicitors & Lawyers from UK legal firms an insight into core reasons why a business fails. If solicitors’ firms ever want to step up to become one of the top legal firms and achieve exponential company growth, then much can be learnt from the negative end result of failing to embrace the secrets to marketing.

Negative case studies marketing for legal law firms demonstrate how to learn from other business owners mistakes.

Summary:

Top legal firms & solicitors’ firms in the UK are seeking to identify the inside secrets to marketing to achieve exponential company growth. By scrutinising live case studies marketing, Solicitors & Lawyers can propel their legal law firms into a huge growth business. All UK legal firms will be able to relate to each marketing case study and be able to cherry pick the secrets to marketing which will work best to achieve maximum company growth.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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