Searching For Business Leads… Or Just Thin Air?

September 4, 2013 |  by  |  Linkedin Blog

advanced search


What do you want?



03 shutterstock_36895315


When do you want that advice?




… Alright then you rowdy crowd, I’ll oblige.


Do you have a #1 position on LinkedIn’s ‘Advanced Search’ results for a selection of keywords relating to your business sector/industry or skill set?




Then you’re probably not getting lots of business leads, referrals and enquiries from potential customers and business partners through LinkedIn either.


The first thing you need to know is that the LinkedIn advanced search toolbar is fast becoming a powerful search engine for finding industry specific professionals.


The second thing you need to know is that it is not only recruiters who are looking to find you fast through LinkedIn. Due diligence officers, potential business partners/investors, potential customers and senior business decision makers are also using the LinkedIn advanced search tool. They are looking for individuals who are leaders in their field, and companies that provide outstanding services.


How likely do you think it is they will find you?


It is no good only appearing in search results for just your own name or company name because only people who already know you will find you.


People need to find you through searching for skills and services that are relevant to you. How else are they going to find you, invest in you, buy from you or do business with you?


If your profile has good keyword density for skills and services relating to you, then your profile will appear higher in LinkedIn search results. This means more people will view your profile and want to do business with you.


I will concede that appearing high in LinkedIn advanced search results does not happen by magic. It takes time, thought and patience to make an impact on LinkedIn and you will have to invest significant effort into writing your LinkedIn profile properly to get it to the top of a results page for a particular keyword.


shutterstock_92144443Getting to the point!

Pick specific keywords relating to your business sector (i.e. you work in the Printing sector so a keyword could be ‘printing’). Keywords should be consistently repeated throughout your profile content (1-3% is the ideal amount; if you go over this percentage LinkedIn can take your profile down for keyword stuffing).


An example: the summary section on LinkedIn is around 300 words so one keyword should appear between 3-9 times.


Happy content writing!


Good luck again in your LinkedIn endeavours.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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