Return On Investment – Web Sites Versus A Killer LinkedIn Profile

October 9, 2012 |  by  |  Linkedin Blog

There’s an estimated 6.9 billion people in the world today.

2.3 billion use the internet.*

2 million e-mails are sent world-wide every second.

2 billion online searches are made every day…

& the point is?

The Internet, online searches & web site access continues to grow with wild fire proportions.

However is your business web site providing a great return on your investment (ROI)? Or can you achieve a far better ROI from outsourcing your linkedin profile to specialist linkedin experts.

Linkedin experts exist who will revamp it into a Killer linkedin profile specifically designed to give you a low cost maintenance & powerful marketing asset, & a fantastic ROI.

Most of the social media-marketing experts and linkedin experts I’ve personally worked with agree that from all the people who search & land on your business web site, only 1% on average will either contact you or buy from your web site.

I’ve assisted several E-commerce businesses & a number of ordinary business owners who viewed the world wide web as an additional revenue generation option for their business. However to increase conversions up from 1%, a significant investment in finance, time, effort, energy, personnel & heartache is required.

Many business web site owners invest in specialist outsourced web site development & management services to try & increase their conversion rates upwards from 1%.

When I talk about financial investment, I’m talking about several thousands of pounds for a small, tens of thousands for medium, & hundreds of thousands of pounds for larger businesses every year for marketing, advertising & web site promotional strategies.

These strategies include search engine optimisation SEO, linkedin blogs, pay per click advertising, linkedin articles, back links, search engine optimised articles, updating web site content, web site management, SEO key word & key phrase research & many more expensive specialist services.

I used to run several of my own business web sites & without frequently dipping into a financial war chest for ongoing marketing I never really received a great ROI.

Over 12 months ago the infamous Cliché of; “If you keep doing what you are doing, you’ll keep getting what you are getting”, finally hit home. Several of my web sites were under the control of outsourced management, marketing & hosting companies. The entire management of dealing with these remote parties was extremely troublesome. This of course affected business growth of these web site businesses

I decided to use linkedin and try a different marketing approach & I was keen to adopt a marketing plan that kept me very much in control of my businesses.

I took a conscious decision to master LinkedIn. I developed a robust 12-month marketing strategy specifically designed to ensure I would receive a significantly increased conversion rate over the web site standard of 1%.

I started researching which SEO key words & phrases should be incorporated into my revamped linkedin profile. My research included reading every linkedin blog, all the linkedin reports I could access and I studied all the linkedin tips and linkedin news posted by the talent linkedin and many of the Linkedin experts. Research compete, I began writing my own new Killer linkedin profile.

In a year I’ve saved thousands of pounds by not paying web site marketing specialists. I’ve clawed back hundreds of hours that would normally have been invested in supporting & managing these outsourced web specialists.

I am in full control of my business marketing linkedin profile which now delivers an unbelievable number of business enquiries, referrals & new business contact invitations.

Most of my new business now comes from Linkedin, & my linkedin profile now provides a substantial ROI.

I am extremely happy, & guess what? My linkedin profile is FREE.

I’m not suggesting you should close down your business web sites. Nor am I knocking online marketing specialists, as some are very good at what they do.

I’m suggesting you take a long hard ‘reality check’ look at your web site advertising & promotional budget & consider if some of your investment might be better spent on producing your very own Killer LinkedIn profile.


*Internet World Statistics.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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