Professional Top Tips for Successful Online Business Marketing

April 2, 2013 |  by  |  Linkedin Blog

This ‘Professional Top Tips for Successful Online Business Marketing’ article provides an overview from an assortment of business growth specialist writers including; an online marketing director, a business marketing writer, a Linkedin writer and a business website SEO content writer.

I decided to utilise a variety of writers to provide different examples of marketing ideas to turbo charge the thought process and marketing strategies for any business owner seeking profitable long term business growth.

The key to providing top-notch online marketing work is to engage the services of a professional online content writer. These top tips and useful business development strategies will help every online marketing professional achieve business growth.

For example, many business owners who have made the transition from a conventional business to having an online business presence view having a first page listing on Google, Yahoo, Bing, Ask or AOL and other search engines as the Holy Grail of online marketing.

With the recent proliferation of business networking and social media groups like Linkedin many conventional owners recognise the added value of these groups for facilitating exponential business growth.

Professional Top Tips for Successful Online Business Marketing

#1 Professional Online Content Writer

Since its formation approximately 9 years ago has managed to position itself as the world’s most powerful and most professional business networking social media organisation.

The Linkedin web site has evolved into one of the worlds most fertile and overstocked business hunting ground with close to 200 million business members including over 10 million business members in the UK.

Ask yourself the following question.

What would it do for your business if you could quickly quadruple your business decision making connections, and then significantly increase your number of business leads, warm referrals, sales and real business opportunities?

If you and/or your business can cope with this level of increased business intensity then you need to visit to learn what you need to do to jump feet first into this fertile and overstocked business hunting ground.

While it is obviously the primary role of any online content writer and web writer to create a dynamic example of marketing copy for every piece of online marketing work. This work has to be specifically targeted towards being search engine friendly. Herein lies the problem. Pluck any online content writer from any online marketing career and you will typically find that he or she is only either skilled as a business writer, or as a web writer. It is exceptionally rare to find a professional writer who has mastered both of these sectors.

The first tip is to identify a successful writer who has proven skills in forging together both their business writer and web writer skills required to become a successful all round online content writer.

Professional Top Tips For Successful Online Business Marketing

#2 Search Engine Optimisation SEO

If we take my analogy above as being listed on the first page of search engines, then it is prudent to drill down through the mind-set of a business owner who typically knows very little, if anything about online marketing or search engine optimisation (SEO) work and break down some of the relevant information.

1: Online buyers have a very different mind-set than offline buyers. Online buyers have a much shorter attention span. They want things quickly and they want everything cheaper.

2: There are two different aspects every online marketing professional needs to understand about online marketing work relevant to search engine placement.

Natural or organic SEO placement which are the listings which typically feature on the left hand side of the page when you conduct a search through Google for example. And Pay Per Click PPC which usually features on the right hand side of the Google page. or sometimes in the 3 slots above the natural rankings.

3: Just about every online marketing director and online content writer will tell you that online buyers are 4 to 6 times more likely to purchase from a business or company that features in the natural left side of Google than from the right side PPC

Every business writer and web writer seeking to hack out a successful online marketing career therefore needs to focus their marketing business heavily towards natural organic listings.

4: The problem with natural organic SEO listings is that this example of marketing should be considered as part of an overall medium to long term marketing campaign. Whereas PPC can offer instant short term benefits.

For example, an overall medium to long term business growth marketing campaign should incorporate business networking and social media marketing strategies offered via the Linkedin platform.

Professional Top Tips For Successful Online Business Marketing

#3 First Page Natural Listing

For the first three years of my involvement with growing businesses fast by placing them into high income generation e-commerce web sites, I employed many an SEO marketing business and many an online marketing director to drive the online marketing business.

Every employee including their business writer, web writer and online content writer who I originally consulted with stated that to achieve a first page listing on Google and other search engines would take between 9 to 18 months.

After firing many of these so called professional SEO online marketing companies for producing poor quality online marketing work, and often a pretty terrible example of an online marketing strategy plan, we decided to test our own system for gaining first page listing in a short period of time.

I’m happy to state that the online marketing career of one of my specialist writers soared after fine tuning the system to gaining a first page listing in less than a week.

The Linkedin online business networking platform has similar search engine algorithms to Google and other major search engines. This means that if you are looking to seriously increase your business growth through adopting Linkedin marketing strategies then you need to ensure you place very high in the returned Linkedin ‘Advanced Search’ results.

Professional Top Tips For Successful Online Business Marketing

#4 SEO Above The Scroll

If a first page listing on Google and other search engines is the Holy Grail for every online marketing professional, then the very best key performance indicator of online marketing is to get a natural or organic 1st page listing in the top 5 positions.

A business writer, web writer and online content writer refer to this as placing above the scroll bar on Google. It means you have top visibility before a customer has to scroll down to the rest of the first page of search results.

This factor is equally relevant for your business presence on Linkedin.

Many a successful online marketing writing career has been made by achieving this for business clients and customers.

Online Marketing Professional Top Tips For Online Marketing Work

#5 Dominate Search Engine Rankings

Donald Trump says that he likes to think big, because if you are thinking anything you may as well think big about it.

When considering online marketing work or specific marketing business then achieving total domination of the natural search engine rankings has to be thinking big.

In my personal experience of helping businesses grow fast, it is very rare for any business writer, web writer or online content writer to produce any example of marketing which an online marketing director considers professional enough to dominate search engine rankings.

Any online marketing professional who is able to succeed at this type of online marketing strategy is in line for a very long term successful online marketing career.

Furthermore every online marketing professional repeatedly told me that it is impossible to get multiple natural search engine page listings for the same article. As an online content writer and business writer my greatest challenge was to find a way around this. I’m happy to say all of our online marketing work now dictates our system is capable of dominating the search engine rankings for specifically identified products and services.

I hope every business owner finds the above top tips useful. Once implemented your online business will grow exponentially.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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