Linkedin has over 225 million business members and will probably hit close to the 240 million member mark by the end of their next financial quarter.
In less than one year, over 60 million professional Linkedin business members have received Skills & Expertise Endorsements attached to their profiles.
In reality this means that only approximately one in four Linkedin members have professional endorsements listed on their Linkedin profiles.
If you are one of the people who have dismissed Linkedin Endorsements as a passing fad, then it’s time to wake up and smell the coffee, because Linkedin has already registered over one billion Endorsements for their members.
It’s quite bizarre really that many Linkedin professionals are so ‘Endorsement resistant’, or ‘change hesitant’. Especially when you factor that Endorsements are public recognition for your Skills & Expertise.
Endorsements provide your prospective clients and customers with a real insight into what you do, and also inspires buyer confidence in you.
Have you ever spoken to one of your existing clients who mentioned, “I never knew you did that, or I never knew you provided that product or service, so I gave the order to one of your competitors?” This need never crop up in any future conversation if you list your Skills & Expertise on your Linkedin profile.
Linkedin allows you to list up to 50 Skills & Expertise categories on your Linkedin profile.
Endorsements are a fantastic marketing strategy for promoting your business brand, as well as an effective methodology for promoting the business strengths of any of your clients, customers or associates you are working with, or have worked with previously.
Furthermore Linkedin states you are 4 times more likely to be viewed on LinkedIn if you’ve been endorsed.
A great number of my Linkedin consultancy business clients mentioned they asked me to visit them to pitch my business growth consultancy services based on my Linkedin profile and the number of Endorsements listed in it.
If it’s working for me and my company, then guess what?
Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: firstname.lastname@example.org, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.