LinkedIn Training How To Capitalise & Profit From It Today

February 3, 2015 |  by  |  Linkedin Blog, Training

LinkedIn has been popularly known by many people as the “Facebook” for professionals. However, it is more than just meeting new people, making friends or networking. With the best LinkedIn training, it will not be hard for you to make your business grow in no time, because it is the platform to use to prospect, foster then convert leads.

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Capitalise and Profit from LinkedIn Training Tip #1: Connect with Your Customers

Most business owners say that it is much affordable to keep your current customers, instead of searching for a new one. LinkedIn is the best platform that can help you in getting to know your customers better. Once connected to your customers or even your business connections, Linkedin keeps you up to date with them, in many ways. Many will have a Linkedin blog and frequently post updates for all to see. Therefore by using Linkedin your business is already ahead your competitors by being able to utilize the updated information.

It can also be used in reducing the acquisition cost of your customers, through building a healthy and strong relationship with them. Linkedin Experts will advise their clients to keep in contact with their customers and business connections regularly, rather than just when your business requires assistance.

Any good Linkedin consultancy firm will state that everyone that works for your business, or at least the heads of departments, should be using Linkedin. You might have some workers who are not yet good enough in using LinkedIn. It is where LinkedIn training will come in.

It is necessary that your employees are able to understand how LinkedIn must be used when trying to connect with the recent customers of your business. They need a clear understanding on everything about the online etiquette and how often they must use LinkedIn.

Linkedin training can cover from the basics such as completing a profile and connecting with clients, to setting up Linkedin business pages. The amount of training needed does depend upon the business and the employees but most good Linkedin experts will provide in-depth training to suit all levels. The ease of use, is one of the major features of LinkedIn especially in making your online network grow as you could import your current email contacts in the system.

Capitalise and Profit from LinkedIn Training Tip #2: Prospecting for Leads

Some businesses believe that they just do not have time for business social media like Linkedin, so they hire a Linkedin expert. However, after having some Linkedin training businesses can understand and manage the time that they have to spend on the platform efficiently.

With just some hours spent on LinkedIn training, all your sales employees will be able to make the social network into an efficient tool to use in lead prospecting. LinkedIn comes with a remarkably strong search function, which could be expanded further through subscribing to their excellent service with cheap monthly subscription.

When you’ve added your email contacts, you would have a small group of first degree connections. From that, you can start finding other second degree connections, which could be the basis of your prospecting campaign.  By making use of effective search functions, you could filter the results in order to find your best clients.

A B2B business of any kind may take advantage of this, as you could filter by; company size, job role, number of workers, location and other important factors. A Linkedin consultancy firm would do the same as any business, start with the first level connections, which are often personal connections, before expanding into second and third level connections. However, gaining the right training from a Linkedin expert or even a Linkedin expert’s expert means that you can find your own sales leads.

Using the search functions means that you could simply locate the decision you require, so to speak, in order for you to organize a meeting. Using this method it finds a way around the string of gatekeepers, that sales workers are familiar with in terms of making telesales. As an outcome, through the assistance of LinkedIn training that will only need a few hours to be completed every week. This means that you will be able to save time, then boost your profits through setting more sales meetings.

Capitalise and Profit from LinkedIn Training Tip #3: Establish Your Professional Status

Another brilliant feature of LinkedIn training is groups. You can participate in groups, and you can take time to discuss some topics with people. You can make the most of it, by joining the group where your buyers would be. Through that way, you can start discussing topics of significance with them, or you may discuss your own service or product that will build your reputation with your target audience.

Linkedin blogs and Linkedin case studies are filled with positive results that have been gained through the use of Linkedin groups. It often surprises businesses just how many new connections and sales that they can gain through the use of Linkedin groups. There is not a Linkedin consultancy firm or Linkedin expert that I know that would not advise their clients to join the maximum 50 Linkedin groups. With some Linkedin training your business and your employees will know what groups to join on Linkedin in order to capitalize and gain profit for your company.

Those are the benefits that you can get from LinkedIn training. The experts on this type of training highly suggest that it is an easy and simple way to connect with your potential customers. Businesses should not worry as it only needs approximately 15 minutes every day to see a return on your investment.


Dr. Mark D. Yates is a global #1 Linkedin consultancy business growth specialist, LinkedIn speaker, LinkedIn training Instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him.  Tel: UK 0203 390 2013 Email:, connect with him at LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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