LinkedIn Training From A Professional LinkedIn Speaker

February 21, 2015 |  by  |  Linkedin Blog, Training

The greatest added value advantage of investing in diploma accredited LinkedIn training from a professional Linkedin consultancy training provider is, that it can help propel your profitable business growth.

But before we explore this concept, please allow me to provide you with a brief overview update about LinkedIn.

As of February 2015 Linkedin Sign reports there are over 350 million linkedin for business members on the Linkedin platform. This positions Linkedin as the largest business hunting ground on Planet Earth. Every Linkedin member has at least two things in common.

BUSINESS TRAINING shutterstock_8028574

1: As obvious as it seems every one of them is a Linkedin member. This is relevant because it means there is a global 350 million awareness of this phenomenal business platform and what it offers business owners.

2: Every member has some kind of interest in business.

So if it’s recognised as the world’s largest and most professional business social networking service, why is it that such an extremely high percentage of members fail to leverage it for profitable business growth?

The answer is simple. Most business owners don’t know what they don’t know.

By this I mean, that by simply investing in a cost affordable Linkedin training programme many business owners could significantly accelerate their profitable business growth.

I recently listened to a Linkedin speaker who described how Linkedin for business was designed for professional business oriented individuals. A place for employers and job seekers to connect and grow their business profitably.

Then I read a Linkedin consultancy article describing how Linkedin for business had gained and maintained popularity and trust since it was launched in December 2002.  I then listen intently to another Linkedin speaker at a UK hire a linkedin expert event. Part of the discussion covered how Linkedin had become even more accessible since the launch of its mobile application for iPhone, androids and HTML’s in August 2011.

In 2014 Linkedin Sign reported that over 332 million users are building their portfolios and branding their names to reinforce their business growth strategy through LinkedIn.

During these Linkedin consultancy and Linkedin speaker discussions about Linkedin for business I never once heard any of the Linkedin experts talk about the real tangible benefits of participating in any form of professional Linkedin training.

And yet Linkedin training can provide the hidden short cut route to achieving profitable long term sustainable business growth from capitalising from the Linkedin platform.

So other than thinking about how to hire a linkedin expert, or retaining a Linkedin consultancy group to support your business growth, what else can do via LinkedIn?

First step if you are relatively new to the Linkedin platform you need to familiarise yourself with the basic user applications on Linkedin. However in my role as a professional Linkedin speaker I’m conscious that for many Linkedin for business members usability may seem confusing.

I offer the following 7 Linkedin Sign basic tips to help you get your foot firmly inside the Linkedin for business growth door.

 LinkedIn Training – Tip # 1 – Optimise Your LinkedIn Profile

Don’t cut and paste your Resume or CV into your Linkedin profile page. Every Linkedin speaker I know advises their clients to Invest a little bit more time to carefully construct your Linkedin scripts which provide a clear emphasis about your expertise, knowledge and business background.

 LinkedIn Training – Tip # 2 – Brand Your Business

Without doubt every Linkedin consultancy I’ve ever worked with recommends that every business owner, irrespective of company size, should brand their company from day one on Linkedin for business. You don’t have to hire a linkedin expert to remain up to date with the latest in the marketing industry. Establish trust from your community. Deliver efficient service and increase your credibility.

 LinkedIn Training – Tip # 3 – Leverage Business Decision Makers

One of the first tactics our Linkedin consultancy advises our clients to implement is to establish your personal Linkedin Sign by growing your community of decision making connections with business owners closely related in your industry sector.

LinkedIn Training – Tip # 4 – Job Hunting

If you are unfortunate, or fortunate enough to be seeking a new job then once again you don’t have to hire a linkedin expert to help you leverage the LinkedIn platform. Linkedin Sign advises all job seekers to search through the Linkedin ‘Advanced Search’ facility for a new career position, and to identify new prospective employers.

 LinkedIn Training – Tip # 5 – Company Recruitment

 Linkedin for business still generates the highest percentage of its annual income from recruitment related service provisions. Any professional Linkedin consultancy realises that the Linkedin platform is the global platform of choice for anyone seeking to recruit or head hunt new staff members.

After a little Linkedin training it becomes relatively easy for employers to actively search for and easily identify suitable candidates to work for their business. There are many added value benefits to this, but the most advantageous is the obvious saving of paying a recruitment agency or head hunters staff recruitment fees.

 LinkedIn Training – Tip # 6 Invaluable Business Intelligence

I once heard another Linkedin speaker mention that knowledge is power. It’s not. It’s what you do with the knowledge that creates power. One of the finest attributes of LinkedIn is that you can see, monitor and follow who has dropped by and viewed your Linkedin profile.

It might be a prospective new client or customer, or it might be one of your business competitors. Either way Linkedin allows you direct access to this valuable business intelligence

LinkedIn Training – Tip # 7 – Ensure Lots More People View Your Linkedin Profile

Ensuring lots more people view your Linkedin profile has multiple benefits. One of the main ones is that Linkedin’s search algorithms are linked to the numbers of people viewing your profile.

The second way of ensuring Linkedin search algorithms work in your favour is to increase the amount of activity you do on Linkedin. So to Increase more traffic to your profile, you should adopt a more proactive stance and Involve more business owners in your social network, be active and show your interest in the field.

Moreover change your mind-set to ensure LinkedIn becomes your professional business social media website to grow your business and make it profitable. And if this sounds a tad confusing, then speak to a professional Linkedin speaker to guide you through this Linkedin for business maze.

To gain more knowledge about LinkedIn and to leverage maximum advantage from it I strongly suggest you invest in some basic Linkedin training delivered by a proven LinkedIn expert.

 Here’s just a few tips about things an independent LinkedIn training specialist can offer you and your business:

 Linkedin Training – Linkedin Sign Tip # 1

How to guide you from the Linkedin for business basics required for constructing a dynamic business social media presence, to an in-depth familiarisation of the platform.

 Linkedin Training – Linkedin Sign Tip # 2

How to develop Linkedin for business as your professional social media website. It’s important to use lots of the multiple components available from Linkedin, i.e. the right logo, banners, page analytics, optimization and personal branding.

 Linkedin Training – Linkedin Sign Tip # 3

Support and help you with networking and negotiating Linkedin for business, to make it easier to attract and influence people. Drive more traffic to gain more referrals and opportunities.

Linkedin Training – Linkedin Sign Tip # 4

Will introduce you to the business development and marketing strategy. If required they can facilitate an introduction to a Linkedin speaker, or advise you on the best way to identify and hire a linkedin expert.

 Linkedin Training – Linkedin Sign Tip # 5

A professional LinkedIn speaker will coach you how to grow your Linkedin for business and increase your profit with LinkedIn. They can help you develop a personal career management, and/or a business growth plan.


Dr. Mark D. Yates is a global #1 Linkedin consultancy business growth specialist, LinkedIn speaker, Linkedin Sign & LinkedIn training Instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him.  Tel: UK 0203 390 2013 Email:, connect with him at LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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