LinkedIn, if used right, can be the push your business needs to expand further and gain a larger amount of exposure. It’s becoming increasingly important to know how to utilise social media to advertise businesses. Different social media sites have different audiences, so you’ll need to know the tone and type of advertising to go for. Here I have tips on how to get the very best out of your LinkedIn account.
A complete profile is a popular profile:
As any LinkedIn consultancy team would tell you, having a complete profile can increase popularity. Even something simple like including an appropriate profile picture can increase your profile’s traffic greatly. If your aim is to increase connections, then your profile needs to include a compelling summary of yourself, and your experience and education. Our independent LinkedIn consultancy team can help you build a strong profile and, using techniques such as SEO, can optimise your profile traffic by making sure your profile appears on more searches.
Regular updates gains regular interest:
You probably know by now that you’ll need to post regularly on your LinkedIn, the same way would on other social media sites. What you might not know is the type of updates that would be best for LinkedIn. Constant pushing of only your business and hard advertising tends to be frowned upon on LinkedIn. You’ll also need to find a balance between posting too little and posting too much, since LinkedIn can take an abundance of updates as spam and have you restricted. You can hire a LinkedIn expert or get LinkedIn training to guide you with the type and frequency of updates.
Sharing trending articles and stories:
You’ll find it is important to do this, because it’s what will be most likely to gain people’s interest. You should share your updates with everyone, not just connections. If people find they are interested in your content, they’ll almost certainly take a look at your profile.
More connections creates a domino effect:
LinkedIn expert Dr Mark D Yates will tell you of the importance of having as many connections as possible on LinkedIn. First connections are those you are directly connected to, but without premium, you can’t connect to people you don’t know; contact requests require you to know the person’s details. Second connections are those you share connections with, and you can have your shared connection introduce you to get connected with them. Third connections are your second connections’ connections. You can send contact requests to people if you’re in the same group as them, too. So, having more connections will allow you to access other people, and not only that, you’ll be appearing higher up on searches if you share mutual contacts with someone. Our site, LinkedIn sign, contains further information on the subject of reaching people with ease.
Company page for more business attention:
As well as your personal profile, you can have a company page dedicated to just your business. A LinkedIn Speaker will likely inform you of just how useful it is to have this page, because for obvious reasons, people will expect more advertising on this page, so post links to parts of your site or company announcements here more often than you do on your profile. Gathering an audience on this page is something you should aim to do, but your profile page will still most likely be the first thing a potential connection will see.
LinkedIn premium – an extra boost:
I don’t recommend upgrading to premium unless you’re familiar with LinkedIn’s free features; something you can make sure of with LinkedIn training. You won’t necessarily need premium, however there are several advantages for deciding to upgrade:
This allows you to contact a person on LinkedIn even if you aren’t a connection. So, you can make a good impression and reach out to people you may not have been able to otherwise.
Your profile picture can be made larger, you’ll get an expanded profile header, and your profile will be twice as large as free users’ profiles on searches, with more information provided on it. Also, there will be a yellow premium logo to the side of your name. You’re likely to get a lot more views on your profile with this setup.
Find out who has noticed you:
You can view everyone who has viewed your profile, and not just the top 5, so you can see exactly what kinds of people you’re reaching.
More search filters:
You can target the people you want to find in a more specific search with more options.
You can pay to have your post appear on people who aren’t connections’ activity feeds, a useful tool for advertising.
A picture is worth a thousand words:
Adding images and videos as well as other multimedia can be the edge your profile needs against your competitors. The content of your profile is as important as the visuals of your profile, so make it interesting. You can hire a LinkedIn expert to show you what a successful profile should look like as well.
Follow these tips and you will not be disappointed. Getting to be the most successful profile of its type on LinkedIn can be highly competitive and also is not as easy as it looks, which is why our independent LinkedIn consultancy team is there to help.
Dr. Mark D. Yates
Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: firstname.lastname@example.org, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.
Business growth is just what it sounds like. When a business gains a certain amount of success, it will subsequently... more