LinkedIn- Should Your Business Use It?

February 20, 2015 |  by  |  Business, Consultancy, Linkedin Blog

LinkedIn-should your business use it? The short answer will always be yes. However, not all businesses are convinced on the benefits of Linkedin. This is where the LinkedIn experts come in. A Linkedin speaker can inspire your entire workforce, to know and understand the importance of Linkedin.

The Linkedin speaker starts with the simple facts, that every LinkedIn consultancy firm will know and tell their clients, soon there will be no doubt that Linkedin is the perfect place for your business to be.

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Linkedin- Should your business use it? Reason 1: 350 million business decision making members

Think about how you would promote your business. Think about how you would draw new clients and business connections to your company. Having to constantly promote your business everywhere you can, creating a website but hardly getting any traffic.

Now imagine a place where a vast amount of the world’s business owners, employees and recruiters are all there together. This place is Linkedin. There are vast arrays of Linkedin case studies where businesses have used the platform for their business and have gained sustainable profitable business growth.

From a Linkedin expert point of view it makes good logical business sense to be where all the business making decision professionals are. Everyone from the small businesses, working and developing a niche sector, to the huge business world giants can be found on Linkedin.

Linkedin- Should your business use it? Reason 2: Prime business real estate

A website should only be a part of your business promotion, one piece of real estate is just not enough to attain successful sustainable profitable business growth. Any good Linkedin consultancy firm will always advise their clients to fully use Linkedin as a marketing promotional platform for their business. Linkedin experts believe that the platform can enhance a company’s business growth plan as it provides additional prime real estate for the business. You don’t need to be a Linkedin expert or even a Linkedin Expert’s expert to know that the greater amount of presence on platforms the increased chance of attracting business decision making connections.

Linkedin have various ways that a business can promote themselves along with the products/services that they provide. The main area of prime business real estate is Linkedin profile pages for each member.  A Linkedin consultancy firm would recommend that their clients provide or allow their employees to create their own Linkedin profile pages in order to promote the business as a whole and their specific role within the company. With every Linkedin profile that is created there is 30,000 business connections can be formed; just imagine if you follow the Linkedin consultancy guidelines of having more than one employee on Linkedin, the amount of business connections you can gain. A Linkedin expert and even a Linkedin expert’s expert would suggest at least one profile for every sector of your business; sales, recruitment, services/products. This way no stone is left unturned for gaining successful profitable business growth.

There is also the opportunity to create Linkedin company business page and a group specifically for your business in order to drive business decision making potential connections and leads to your business services/products.


Linkedin- Should your business use it? Reason 3: Groups galore

We have already established that Linkedin is a business professional’s hunting ground, with new members joining every day. However, all these professionals need a place to meet together and communicate about their business offers and needs. This is where groups are important on Linkedin.

There is a vast collection of groups on the platform, from business specific and product/service orientated to the general networking and business growth groups. With a limit of 50 groups per member a Linkedin expert would suggest joining the maximum amount of groups possible. However, a Linkedin expert’s expert would advise only to join the groups that are suited to your business and your business needs.

If you were to hire a Linkedin expert, they would construct a valid list of groups to join and proactively be a member of, in order to boost your business growth strategy.  Most businesses do not see every branch that their company can connect and build mutually beneficial profitable relationships with, on Linkedin. A Linkedin consultancy firm would advise their clients to expand and widen their business connection horizon. A business always looking for new avenues to expand into will continue to gain profitable business growth.

It is not only joining pre-constructed groups that a Linkedin expert would suggest completing on Linkedin, but also creating your own Linkedin group. This creation of a business group is a perfect example of prime real estate. The business group can be created to promote your company as a whole in order to increase brand awareness. However, a Linkedin expert’s expert would suggest using the group as a way to promote your business’ services/products to potential clients and even business decision making professionals.

Linkedin- Should your business use it? Reason 4: Little input, big output

It is a common thought that Linkedin needs your constant attention in order for it to be successful and lucrative for your business. This is not true. There are so many ways that your business’ time on Linkedin can be cut down without having it affect your profitable business growth plan.

The easiest and often simplest of ways to reduce your time but still keep your proactive presence is to hire a Linkedin expert. By doing this every aspect of your Linkedin activity is managed by the experts. When you hire a Linkedin expert you can control how hands on they are for your Linkedin activity. Being able to choose between letting a Linkedin consultancy firm with their own Linkedin expert have full control, partial control or even just limited to a few aspects of your activities. However, some businesses do not like the idea of handing all control over to a Linkedin expert or a Linkedin consultancy firm. This is where Linkedin training can help those businesses.

Linkedin training when provided by a Linkedin expert can be a comprehensive view of Linkedin and how it can help a business. If your business just needs a little help then the Linkedin training can do that. If your business needs complete training on the platform in every aspect then Linkedin training can do that too. The training can easily be adapted for your needs and knowledge level.

Using a Linkedin speaker before taking the step to Linkedin training can provide your employee’s with and overview of the platform. Let your staff be inspired by a Linkedin speaker, to support their business with Linkedin and willingly want to complete the Linkedin training. Any Linkedin expert will advise their clients in order to gain a successful Linkedin strategy it is always best to have your employees fully supportive of a Linkedin marketing strategy.


So when looking at the long answer as to whether your business should use Linkedin resoundingly says yes still. Linkedin makes good business sense for your business.


Dr. Mark D. Yates is a global #1 Linkedin consultancy business growth specialist, LinkedIn speaker, Linkedin Sign & LinkedIn training Instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him.  Tel: UK 0203 390 2013 Email:, connect with him at LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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