Linkedin Internet Marketing … Beware of Geeks Bearing Gifts

June 18, 2013 |  by  |  Linkedin Blog

Is Linkedin online business social media actually anti-social media?

With an estimated 57% of Linkedin members being classified as business decision makers, its worthwhile exploring the reasons why so many people fail to leverage Linkedin for profitable business growth.

The answer could lie in the DNA of senior business owners and executives.

Or it could lie in the over abundance of online Internet marketing geeks who often come bearing ‘distraction guaranteed gifts’.


Think of executives as Eagles. The first thing to notice is that unlike other birds, eagles don’t flock, they spend most of their time alone. Most Executives I’ve worked with and consulted with are not ‘joiners or groupies.’ They all seem to prefer single participatory sports like lifting weights, cycling or jogging.

They push themselves to maintain their competitive business edge and to achieve super business success. By definition, most executives and business owners then get to occupy the loneliest positions in the business world.

With the exception of an occasional select round of golf, they make it their business to avoid the crowds.

Which is why many of them despise online business social networking nearly as much as conventional face to face group networking events. 2 or 3 hours schmoozing a room full of strangers, all displaying their name badge of honour as they try to kidnap and hold to ransom every new business owner who happens to stray into their hunting ground.

Now the executive is tortured by a 20 minute barrage of small talk and BS as Dominic the BNI networking guru forces a business card into his hand while simultaneously palming his Vista Print business card into the executives palm while spilling his drink over his shoes.

The executive finally forces his exit as Dominic’s head does a 180 degree spin and locks eyeballs with his next victim.

Before he or she has managed to ingest a mere milliliter of liquid refreshment Gerald the computer & Internet marketing geek is forcing his business card onto the executive’s paper dinner plate before flitting onto his next victim.

Gerard goes to great lengths explaining how he and his team of geeks can help anyone grow their business by implementing black magic and voodoo related black & white hat online marketing strategies. The executive is then bombarded with ‘geek speak’ for half an hour as Gerald outlines his SEO, PPC,  HTM5 & Electronic spider indexing online business growth secrets.

Two Geeks down and several equally boring Geeks to go.

Is it any wonder many executives consider social networking as anti social networking?

Swapping small talk for several hours in a room full of strangers serves no productive purpose for many executives; in fact their main focus is on escaping and getting back to the business coal face.

Why is this so typically common?

Because by definition most proactive executives are actually introverts and two of the greatest weapons in their business arsenal are their time and their privacy.

Think about every CEO you’ve ever met. Can you ever recall them describing themselves as ‘a people person’?

In fact at the C-Suite level, they don’t want to talk about business social media networking, because most of them simply don’t understand it. Therefore for them the words ‘Social & Networking’ are a contradiction in terms.

Instead of poorly structured networking chit chat, most CEO’s that I know would prefer the company of a small peer group for a couple of hours of ‘Mission Specifics’ to discuss specific challenges – and their solutions.  This might explain why so much productive business is conducted on the golf course.

And so to geeks bearing gifts…

Their Hunting Grounds are typically face to face networking events and they swarm over the fresh meat attendees bearing gifts and promising unlimited business growth for your business if you accept their latest innovation gifts.

Their gift bearing journey began in the 90’s when they promised you unlimited new customers if you bought their website service. Then they offered Search Engine Optimisation SEO, then electronic data base sales & marketing lists. Next came push, pull & shout marketing strategies. Hyperlinks to other web sites. Then they offered e-commerce sales sites, then blogs, blog optimised articles, webinars, podcasts, and online videos before coming full circle and offering SEO for business social media profiles.

Now they promise their ’new paid service gifts ‘ will have profitable customers filling up your online bank account coffers via LinkedIn, Facebook, Twitter, Ushi, E-cademy, Xing and hundreds of other business networks.

For me personally, one thing is consistent. From a financial perspective I’ve invested heavily in Geeks Bearing Gifts. I’ve also invested a lot of time, effort, energy and passion on some pretty top flight Internet marketing Geek Gurus and only ever received a profitable return on investment from 2 of their SEO Initiatives.

Internet marketing Geeks who float from one client to another offering every new online marketing Initiative available, are in my opinion typically pre-programmed for failure. The phrase Jack of all Trades & Master of None springs to mind.

That’s not to say there aren’t any professional SEO specialists out there, because there are. It’s just a time consuming, and always a costly trial and error exercise trying to find the real professionals.

Always conduct rigorous due diligence If you want a profitable return on your marketing Investment. If you want a head start and you would like to leverage for your business growth, then visit & bookmark:

Hope this helps.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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