Linkedin expert’s expert level recipes

September 16, 2015 |  by  |  60 Seconds, Linkedin Blog
LinkedIn partners & LinkedIn training LinkedIn Partner | Tough Talk | Join Our Consultancy Group | Dr. Mark D. Yates

A LinkedIn profile is like a good cake. Decorate it properly and everyone would like a slice. The best cakes are the ones that are a decent size not to small and not too large that have a tasty filling. Your LinkedIn profile should be the same, not too small and not too large with plenty of content. Dr Mark D Yates, the LinkedIn Expert’s Expert understands how to create the perfect profile. Here is the recipe that he follows;

  • Professional photo and headline title
  • Add as many sections as possible, if you did volunteer then add it, and ensure that they have a decent amount of text- not just a title and a sentence
  • Add media content that is relevant to what you do or did and attach it to the relevant section
  • Projects are a great way to show what you are capable of. Include as many team members as possible and include URLs that link to the project.
  • Join appropriate groups to help you connect to people within your industry
  • Aim to get a minimum of 500 connections as this helps to broaden your network of connections
  • Invest as much time as possible into LinkedIn – use the time to add connections, speak to other members and upload content. 

Tough Talk:

As I said a good LinkedIn profile is like a good cake, it attracts people. Most people don’t use LinkedIn to successfully sell themselves, the company or their product/services. They create a profile with the bare minimum and then expect LinkedIn to do the hard work. In order to bake you have to have the time, buy the right ingredients and follow a recipe, a Linkedin profile needs time, information and guidance to truly be useful. It is not something you can spend five or ten minutes on and say I’m done.   

Top LinkedIn Tip: 

Find a professional user of LinkedIn and see how they have set up their profile. Use this as a template to help set up your own profile. Ensure that you have all of the information you need to fill in the sections correctly and as detailed as possible (usually half of the character limit is a good size).

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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