Linkedin Business Winners Never Quit and Quitters Never Win

July 2, 2013 |  by  |  Linkedin Blog

In respect to your business growth marketing strategy, has it ever dawned on you that you may have taken the wrong road?

Frequently when a marketing strategy fails to deliver almost instant results, negative team members will be quick to point out you’ve steered the business growth bus down the wrong road and you need to quit.

As a business growth consultant I frequently witness this in numerous directors, partners and senior manager’s meetings. I’ve lost count of the number of times I’ve heard some less than ambitious overly cautious team member scream out, “it’s time to quit and try another marketing strategy.”

Frequently I’ve counselled against quitting, as it’s often too premature to effectively evaluate whether the particular strategy has the potential to generate a significant return on the marketing Investment.

However negativity is as contagious as Chicken Pox in a Kindergarten and it doesn’t take long for lots of others to add fuel to the negativity.

I always find this type of team scenario a good source for profiling who has the winning mind-set in teams, and who are the quitters.

One thing I know for sure is that ‘Business Winners Never Quit and Quitters Never Win.’

Every so often I take a breath and evaluate my business case studies where the team/s have quit before achieving success. One of the most soul-destroying aspects is that most of them were only around about 2% away from achieving the primary business goal set out in their marketing strategy.

Apparently this is consistent with life in general as pre-published reports indicate that most people are around 2% away from achieving what they are working towards when they quit?

When I compare some of the projects where the team quit, to the projects where the team leader kept pushing on, despite being advised by fellow team members that it was time to quit, I see the tipping point is invariably hinged on ‘frustration’.

Every marketing and business development team hit the wall on most projects, and frustration manifests in the team members; however I’ve noticed that if the proactive leader pushes on through frustration stage, then it often leads to a major break through.

Conversely this frustration stage is where the reactive leader quits.

Now I’m not suggesting for one minute that everyone should blindly continue down the road, even when it becomes blatantly obvious that you are on the wrong road. However, don’t just quit. The savvy leader simply turns around, goes back and asks for directions.

You can’t build two mountains side by side without a valley in between, and it is at the valley that the quitters quit.

Patience is a common trait of most super successful people. If things aren’t going well in your business growth marketing plan, just be patient and keep pushing on through the barriers, of which there are always many.

Will you always be successful? Of course not, but you’ll learn and grow professionally from giving your best and failing. There is no such concept of ‘Marketing Magic,’ success will grow from failure if you are smart enough to learn from your mistakes and the mistakes of others.

In fact that’s also often the case for many of the world’s super successful business Tycoons.

See Winston Churchill’s quotation #5 below.

Whenever I am brought into a business to manage their business development & growth teams, I always take a bit of time to outline the following Bakers Dozen of motivational quotations. I find it helps me plant the seeds for a positive mind-set in the team members.

A Bakers Dozen Of Business Success Motivational Quotations

1. Fail to Plan – Plan to Fail. Mark D. Yates
2. Imagination is more important than knowledge. Albert Einstein
3. He who is not courageous enough to take risks will accomplish nothing in life. Muhammad Ali
4. A person can succeed at almost anything for which he has unlimited enthusiasm. Anonymous
5. Success is the ability to go from failure to failure without losing your enthusiasm. Winston Churchill
6. If it was easy, everyone would be doing it. Mark D. Yates
7. In order to succeed, your desire for success should be greater than your fear of failure. Bill Crosby
8. I like thinking big. If you’re going to be thinking anything, you might as well think big. Donald Trump
9. The person who never makes a mistake, usually never makes anything at all. Mark D. Yates
10. Money isn’t everything but its right up there with oxygen. Anonymous
11. Our greatest glory is not in never failing, but in rising each time we fall. Confucius
12. The reason for my success is that I bit off more than I could chew and chewed as fast as I could. Paul Hogan
13. Tough times never last …tough people do. Mark D. Yates

Let the business growth race begin…

Hope this helps you a little?

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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