LinkedIn Advertising – A Dr Mark D Yates Business Growth Strategy

March 11, 2015 |  by  |  Business, Consultancy, Linkedin Blog

Are you looking for new ways and strategies to help you grow your business?

Have you ever considered that you can achieve the profitable growth that you want for your business through the use of LinkedIn?

If you have, or even if you haven’t, then perhaps it’s time to consider using LinkedIn advertising? It is considered as one of the most effective sales and marketing solutions specifically designed to get your business noticed by your target audience.  Especially by business owners who are looking for trusted sources within the Linkedin sign community.shutterstock_47099608

Many Linkedin consultants and LinkedIn training specialists consider LinkedIn as the largest and most professional business social media platform in the world. When 350 million business interested people invest their own time, effort and energy to list their profile on the same business platform then it’s time to consider leveraging Linkedin advertising.


Linkedin Advertising A Linkedin Sign Tip # 1:  Exactly What Is LinkedIn Advertising

Our Linkedin consultancy frequently advises our clients that LinkedIn advertising can be a very cost effective way to grow their businesses.

LinkedIn advertising is known as a self-service solution for advertising that is allowing anyone to create and place ads on some of the prominent pages within the business community. Most Linkedin consultants recognise that when your target audience or members see your ad and get interested, they will simply click it and they will be directed automatically to your website. You will be the one specifying the members whom you want to view your ads. Selecting is simply putting the job title, function, age, gender and other important details that would directly determine the member you are looking for.

You will also retain overall control with the costs of your LinkedIn advertising campaign as you will be the one setting the budget. You can be highly selective and even choose to pay only for the impressions or clicks that your LinkedIn advertising campaign acquires.

Dr Mark D Yates Linkedin Speaker Advice:

If you know little about Linkedin advertising then your best port of call for your initial research should be to conduct a Google search for Google Pay Per Click Advertising (PPC). Once you understand the basics of Google PPC then try a Google search for Linkedin advertising. It’s a very similar concept to Google’s massively popular PPC advertising.

I’m sure you’ll find LinkedIn advertising will help your business grow in ways you might not have imagined.

Linkedin Advertising A Linkedin Sign Tip # 2:  How to Start

You don’t need to hire a LinkedIn expert or a Linkedin speaker to help you with the basics of Linkedin advertising

The process in starting with this advertising solution is simple. All you have to do is to put up a LinkedIn account if you still don’t have one and also a credit card. When you have all of these, you then create your ad. With the use of your account, creating your ad would be very simple. After this, you select your target audience and then set the bid and budget that you are allotting for the ads. The ad you have submitted will be reviewed first before it becomes active on LinkedIn community.

When creating your ad, you must follow the particular elements that are required by Linkedin sign. You can also choose to review the Best Practices link for the LinkedIn advertising to get ideas on how to make your ads more creative and more effective in attracting the attention of your target audience or members.

Dr Mark D Yates Linkedin Speaker Advice:

If you think Linkedin advertising offers you the potential for achieving a good return on your investment spend, then it might be worth seeking some professional advice. Best place to start is to either hire a Linkedin expert or a qualified LinkedIn speaker to advise you. Alternatively you could retain a professional Linkedin consultancy or even invest in some Linkedin training to help you manage your Linkedin advertising campaigns. 

Linkedin Advertising A Linkedin Sign Tip # 3:  Where Will the Ads Appear?

Your Linkedin advertising ads will appear on various prominent pages within the Linkedin sign community. They can appear on profile pages, home page, inboxes, groups and search results page. These are all located within the LinkedIn community. If your ad only consists of limited texts, then there is a great chance that your Linkedin advertising ad could be placed as a header, footer or in other places where it can be easily seen.

With these things in mind, there is definitely no doubt why there are many business owners who are also members of the LinkedIn community who choose to use LinkedIn advertising to achieve the growth that they require for their business.

Dr Mark D Yates Linkedin Speaker Advice:

Take it as a Linkedin Sign, enrolling in some basic Linkedin training will give you an edge over your business competitors when it comes to investing in any form of Linkedin advertising. Every Linkedin consultancy group I know and most of the Linkedin consultants I interact with, are huge fans of the Linkedin advertising service.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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