It’s a Walk in Progress

July 8, 2013 |  by  |  Linkedin Blog

Lorenzo Fluxa was faced with a problem.

Although his shoe store in Barcelona was doing well, he couldn’t afford to acquire a new store without it turning a profit, pretty much immediately.


A typical redesign, refit and decoration of a shop would take several weeks. Time which Lorenzo couldn’t afford.

Lorenzo decided to be honest with his customers and tell them that he couldn’t afford to be closed for this period of time, and simply do the best he could with the money he had.

This meant having a couple of recycled tables for all his shoes, and a wall on which his customers could write and leave their thoughts.

The opening of Lorenzo’s second store was simple, quick and inexpensive. But what would his customers think? Would he actually have any customers?

The messages on the walls showed that Lorenzo’s customers valued his honesty, transparency and vulnerability and that they preferred the rustic looking store to his original store.

And so the “Walk in Progress” concept was born.

Today, Camper shoes have over 300 stores in 30 countries.

It’s amazing how far a little authenticity will go.



More from Twitter:

1. Bill Gates has offered $100,000 to anyone who can invent a safer, more attractive condom. Who is going to buy a condom from a company called Microsoft?
2. A 3 year old boy looks at his testicles in the bath and says, “Mummy, are these my brains?” “Not yet,” replied his mother.
3. The most disapproving of the Pharaoh’s was King Tut.
4. My wife said she’s leaving me because I spend too much time down the pub. That’s the rumour down The Red Lion anyway.
5. Singer Neil Diamond started his career as Neil Coal. He changed his name when the pressure got to him.
6. Roses are red, violets are glorious, don’t try and surprise Oscar Pretorious.
7. One of the toddlers has left the Intensive Care Unit and is now playing with a toy donkey……. ICU baby shaking that ass.

Sunil Bali

As well as being a recognised authority on personal branding and peak performance, Sunil is a critically acclaimed author and blogger. His corporate experience includes roles as Head of Talent on behalf of Vodafone Group, Santander (UK) and Cable & Wireless Europe. Sunil has also run a multi-million pound recruitment business, and is a Non Executive Director. Sunil’s first degree in Sports Science and Psychology fuelled his passion for the psychology of human achievement and well-being. As well as possessing an MBA, he is a qualified Psychotherapist and Executive Coach.

IF YOU ENJOYED THIS BLOG* THEN YOU'LL ENJOY MY BOOKS, WHICH ARE AVAILABLE ON Kindle, iTunes, and in paperback, download the first 2 chapters here.

Recent Posts

Steve Jobs on fear …..

09/11/2017  |  No Comments

Although we're only born with two fears – the fear of falling and the fear of loud noises – research... more

Pig wrestling …..

09/04/2017  |  No Comments

Whilst on holiday in the US I got chatting to an old Kentucky farmer named Bo who told me, "Never... more

LBM Weekly – 24/08/2017

08/24/2017  |  No Comments

Link Business Marketing are dedicated to helping our customers leverage LinkedIn for successful business growth. Our experienced team of LinkedIn... more

What is Business Growth and How Can You Leverage LinkedIn To Achieve It?

08/17/2017  |  No Comments

Business growth is just what it sounds like. When a business gains a certain amount of success, it will subsequently... more

Like us on Facebook: Link Business Marketing