Insiders Online Growth Secrets of Marketing & Sales for Solicitors

October 1, 2013 |  by  |  Linkedin Blog

Using the internet for marketing offers law associates exponential opportunities for growth in business. Not surprisingly solicitors online are fiercely guarding their successful insiders secrets for marketing for sales.

The Law Guru advises if you thought marketing for law firms & sales training for solicitors was a closed shop, then buckle up because solicitors law practices & partnerships are set for a white knuckle business growth ride.

Law Associates Insiders Secrets Of Marketing For Sales # 1 Revisit Your Web Site

SalesTo achieve any internet for marketing success which translates into a measurable growth in business it is highly likely that most solicitors online heed the warning from the Law Guru who strongly recommends revisiting your company or business web site.

In relation to online marketing for law firms most web development companies focus primarily on aesthetics and basic functionality. This is because like most other business owner’s, solicitors and lawyers have no skill set in web development and online marketing. Web developers know that the highest percentage of lawyers and solicitors will sign off and pay them if their web site looks like the Ferrari of web sites.

In the cold harsh light of business development and increased profitable growth, your Ferrari isn’t going anywhere without an injection of fuel. In web development terms fuel is known as online marketing or search engine optimisation SEO. Aesthetics & basic functionality are all fine and dandy, but if you want to achieve any real growth in business then you have to fuel, and constantly refuel your business web site.

Law Associates Insiders Secrets Of Marketing For Sales #2 Web Site Search Engine Optimisation SEO

The Law Guru advises all lawyers and solicitors that clients and customers are surfing cyber space looking for you and your legal services. If they can’t find you, or your solicitors online easily, then they just pay one of your competitors who have invested in enough online marketing fuel to enable them to be found easily.

Any online sales and marketing campaign utilising SEO should only be structured around a medium to long term marketing strategy. True online growth in business is attained by ensuring maximum impact from your SEO campaigns. By this I mean aim for total Google and other search engine domination.

In relation to online marketing for law firms once you’ve achieved this domination, then the success of your SEO campaign will continue to deliver further growth in business for your legal practice for between 3 to 4 years. Utilising the internet for marketing in this way means the 3 to 4 year battery life of your online marketing campaign has the added value of you only having to pay once for each SEO campaign.

When delivering solicitors law marketing and sales training for solicitors it is always worth while ensuring that part of the training programme is set aside to explain the basics of SEO marketing.

Law Associates Insiders Secrets Of Marketing For Sales #3 Rewrite All Your Web Site Scripts

How many times have you proof read your web site scripts only to find a further spelling mistake or grammatical error before charging over to your web developer to make the changes? When contemplating online marketing for law firms, all solicitors online need to remain open minded and trust the true SEO script writer. Although it may seem like a contradiction in terms, maintaining a conventional approach to no spelling mistakes or grammatical errors in your web site scripts means by definition you are losing potential clients and customers.

For example to achieve maximum growth in business from your internet for marketing campaign you have to understand the mind-set of your potential audience. Some cannot spell as well as you. Some may not understand correct grammar, others may be dyslexic, and others may have a visual or physical disability. All of these manifest in a variety of key words and key phrases being entered incorrectly into search engine browsers. But spelt incorrectly or not, everyone who types in the word solicitor is a potential customer.

If your SEO script writing specialist is astute enough, he or she will conduct extensive online research to identify what these misspelt key words and phrases are. For example 1,220,000 people entered the key word search for solicitor during January of 2010. If your SEO script writer has incorporated the word solicitor enough times strategically placed throughout your web site scripts, then Google will index your site and push you up the rankings.

Conversely a savvy SEO script writer will have ascertained that a further 18,100 people typed in the word solictor which is obviously spelt incorrectly. Sales training for solicitors demonstrates it doesn’t matter, because that’s 18,100 further potential clients or customers looking for your legal services who are not being targeted by your competitors. The Law Guru states in terms of achieving growth in business their money is just as good as the money of someone who can spell correctly.

This list of incorrectly spelt key words and key phrases are still picked up by all the major search engines. Now I’m not suggesting for one moment that you rewrite your web site scripts so they read like a two year old has written them; but any SEO specialist knows how to find the balance of incorporating misspelt words and phrases within your web scripts.

A true SEO script writing specialist will also know how to hide them from public viewing, but still allow them to be indexed by the search engine spiders in a perfectly legal White Hat way.

Law Associates Insiders Secrets Of Marketing For Sales #4 Embrace Social Media Sites

Love them or hate them online social media web sites are here to stay, and given the huge numbers of new visitors to the internet we can expect to see more of them. The Law Guru advises all lawyers and solicitors online seeking growth in business to embrace the more relevant social media sites.

Marketing for law firms addresses how to capitalise on joining and managing your social media sites. First and foremost I am not advocating these sites for personal use. I am talking about maximising your internet for marketing strategies by building your own online data base of prospective clients and customers.

When you join Facebook up to 5,000 friends are allowed to join your personal network. In reality that’s 5,000 prospective clients and customers who you get to promote your services to. Or 5,000 prospective word of mouth advertisers for you and your business. Many business clients are now joining Facebook with the sole intention of trawling through their list of friends to promote their business services and products.

Facebook also allows you to open a fanpage which allows you an unlimited number of friends. Again this is a fantastic marketing tool. Sales training for solicitors also covers the fact that Facebook in the UK has 6 or 7 legal groups for solicitors and lawyers which offers a great opportunity to raise your solicitors law brand.

Linked-in is probably the Internet’s largest business social media web site. It has also been recorded as the fastest growing business networking web site on line. Once again the sales and marketing opportunities for solicitors and lawyers are there for the picking.

YouTube offers all businesses the opportunity of reaching a massive global audience by virtue of posting a low cost viral marketing video. Many of the most successful YouTube viral videos cost nothing to make or promote, but they were considered funny enough to appeal to a mass global audience.

Many large business giants have also chosen the viral film marketing strategy as their low cost route to market.

Law Associates Insiders Secrets Of Marketing For Sales #5 Search Engine Domination

Often referred to as Google Domination. In sales training for solicitors when we touch on the subject of a growth industry and how to capitalise on it, we offer the following example. Imagine you are looking for a solicitor in the hard copy of the Yellow Pages, and the first 10 adverts are all for the same local solicitors company. Now think about the first 20 and then the first 30 adverts all belonging to the same company. You’d be pretty cynical not to be impressed or confident. And only the world’s greatest sceptic would fail to contact this legal company.

The Law Guru suggests; now imagine you own the solicitors company, you’d be feeling pretty pleased with yourself, especially as you would have only paid for one of the advertisements, however Yellow Pages deemed your advert so credible they featured it multiple times at no extra cost to you. Growth in business is a given on this basis.

Unbelievable isn’t it. Maybe so for Yellow Pages, but not for search engines like Google. Google domination is a very powerful internet for marketing concept which all solicitors online and legal firms should grasp with both hands. Marketing for law firms doesn’t get any better than search engine domination.

Summary:

Using the internet for marketing offers law associates exponential opportunities for growth in business. Not surprisingly solicitors online are fiercely guarding their successful insiders secrets for marketing for sales. The Law Guru advises if you thought marketing for law firms & sales training for solicitors was a closed shop, then buckle up because solicitors law practices & partnerships are set for a white knuckle growth in business ride.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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