If you show me yours

February 24, 2014 |  by  |  Linkedin Blog

There are an infinite number of books telling you who you have to be, in order to successfully sell your products and services. They’re wrong. You just have to be YOU.

There are 5 reasons people don’t buy. The first four are easy to deal with.

  1. No want
  2. No need
  3. No money
  4. No hurry

The 5th reason is the most difficult to contend with. That 5th reason is no trust.

You can only build trust by being yourself.

You win people over by consistently sharing your values, your beliefs, and your stories.

When it comes to building trust “If you show me yours, I’ll show you mine” works.

Wearing a mask on the other hand wears you out. Faking it is fatiguing. The most exhausting activity is pretending to be who you know you’re not.

When you choose you, there’s a good chance that others will choose you.

Being personal is far more important than being perfect.

Many leading brands are now being human and telling it how it really is.

Domino’s is allowing customers to post their unvarnished reviews – warts and all – on a Times Square billboard:

Domino's Billboard

Sunil Bali

As well as being a recognised authority on personal branding and peak performance, Sunil is a critically acclaimed author and blogger. His corporate experience includes roles as Head of Talent on behalf of Vodafone Group, Santander (UK) and Cable & Wireless Europe. Sunil has also run a multi-million pound recruitment business, and is a Non Executive Director. Sunil’s first degree in Sports Science and Psychology fuelled his passion for the psychology of human achievement and well-being. As well as possessing an MBA, he is a qualified Psychotherapist and Executive Coach. www.sunilbali.com

IF YOU ENJOYED THIS BLOG* THEN YOU'LL ENJOY MY BOOKS, WHICH ARE AVAILABLE ON Kindle, iTunes, and in paperback, download the first 2 chapters here.

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