How to Use LinkedIn to Promote Your Business

May 17, 2015 |  by  |  Business, Linkedin Blog, Training

LinkedIn really is the best place to go when you want to promote your business – it is, after all, the world’s largest professional network site, with over 350 million users that can make profitable decisions on businesses. But you need to make sure you’re really getting the most of what LinkedIn has to offer. If you want to know the best ways to be using LinkedIn, you can hire a LinkedIn expert to take you through it all. With our independent LinkedIn consultancy team, led by LinkedIn expert Dr Mark D Yates, you will learn all of the techniques necessary to ensure your LinkedIn profile is seen by as many people as possible. Our LinkedIn training can provide you with the means to expand your business and give you a larger online audience, and allow you to connect with and contact people who can be extremely useful, and who you might not have been able to get in touch with otherwise.


It’s important to have your profile as complete as possible – the different sections of your profile are there to give you the chance to showcase yourself to others, and of course you’ll also be found on more searches if there’s more relevant information on your profile. LinkedIn sign, is there to give you tips and point you in the right direction; to inform you on how to get the very best out of LinkedIn. A LinkedIn speaker can be there to give you advice on how to use your profile to promote your business.

On your profile, you can talk about your experience, achievements, education and skills. There are a number of other sections you can add such as; any voluntary work you may have done, or causes that you’re interested in. You really can make your profile a good reflection of the type of person you are. You’ve also got the opportunity to detail projects that you’ve worked on in your company, so that people can see examples of what your company does. It’s a great opportunity to connect with people who don’t necessarily have experience or skills similar to yours, but who are interested in the same causes or aspects of your profiles.

As well as a personal profile, you can set up a company page specifically for your business. Here, you have a great opportunity to really present your business to people. There’s a lot of information on how to make this page a really successful one on LinkedIn sign. As you probably know, first impressions are extremely important when it comes to business, and this page will almost certainly cement a person’s impressions of your business, so it’s crucial to get it right. Our independent LinkedIn consultancy team exists to provide you with the information you need get things right, so that your business can really live up to it’s potential. Your company page can be used to advertise sections of your website, or to post company announcements.

So, connecting with people and being found easily on LinkedIn is important, but what then?

LinkedIn is a business social media site – you’ve got an audience, and an opportunity to share updates with them about your business, or just interesting articles. While it’s very important to update frequently to keep your audience’s attention, too frequent updates can be considered spam by the site. You can post updates on your company page just like your personal profile page, so regular maintenance of both pages would be beneficial. I really recommend going for LinkedIn training if you want to know exactly what sorts of things to post and how often. Even if you’re used to other social media sites, the sort of content that works on Twitter and Facebook might not go down so well on LinkedIn and vice versa, so you’ll need to look into the matter and find out what you might need to do differently, which is another reason why a LinkedIn speaker would be a good place to start.

Dr Mark D Yates is an expert in all of the techniques needed to leverage LinkedIn for business growth, and set up his independent LinkedIn consultancy firm to help others learn these techniques so that they can optimise the benefits of LinkedIn. It truly would be a missed opportunity for you to not be on LinkedIn, because whether your business is big or small, and whether growth rate is slow or fast, using LinkedIn to its full potential is sure to significantly improve your business’s exposure.

So if you want to know exactly how to use LinkedIn to promote your business, then you can hire a LinkedIn expert like Dr Mark D Yates today.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email:, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at:

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