How To Tweet In 4 Easy Steps
Business is changing. Specifically, the way businesses are interacting with their clients and customers is changing.
Before the information age, it was a lot more difficult for businesses to engage with their audiences on a larger scale. Business information was not instantly available besides in newspapers or the yellow pages, business advertisements would only be seen from TVs or posters, and customer enquiries needed to be made either by post or physically.
With the introduction of the internet came the introduction of social media websites, leading to a much more accessible means of contacting businesses for their customers.
It’s no secret that LinkedIn is the number one social network for business to business (B2B) marketing. With over 430 million registered users, LinkedIn provides the best opportunity to communicate with other businesses and growyour business on a corporate level.
For business to consumer interaction (B2C), the recommended social network to use would probably be Twitter. With 600 million users, the social media site is the 3rd biggest social media traffic driver.
Along with a number of LinkedIn accounts, Dr. Mark D. Yates the LinkedIn Expert’s Expert, uses two Twitter accounts to communicate with his business clients. A personal account as well as a specific business account for LBM.
Whilst its post cap is only 140 characters, Twitter makes it very easy to allow its users to direct their tweets at companies and businesses who have an account, who in turn can respond directly via a simple click of a button.
If you are considering using Twitter to communicate like Dr. Mark D. Yates, take into account the following pieces of information.
- Don’t overload your followers’ feeds with posts
Like Facebook or LinkedIn, Twitter lets its users post content whenever they want. Just because you’re given the opportunity to post content all of the time doesn’t mean you should. Like any other social media sites, spamming the feeds of your followers is a good way to lose followers. Having an in-your-face account which posts content every hour will bore your followers, enticing them to press the unfollow button. Instead, produce one or two posts daily or every other day. This keeps your business in the eye of the customer without bombarding them with useless posts.
- Keep your posts eye-catching
Twitter can sometimes be awash of boring text and nothing else, causing users to quickly skim through the feed without fully reading anything that they are seeing. Adding images to your tweets helps make your post stand out against a sea of plain text, making users stop and read what has been posted. Statistics show that a tweet with an image receives 18% more clicks and over 80% more favourites and retweets. This method can also be incorporated into LinkedIn, which at times can be more text than anything else.
- Remember to use hashtags… But don’t overdo it. #overkill
Whilst the influence of hashtags has declined since their conception, they are still a useful tool in branching out your tweets to users who may not be following your business directly. Using the correct hashtag on a post can boost the spread of your tweet, gaining more favourites and retweets. Too many hashtags, however, will make your tweet appear as spam, and just like the too many posts a day point, will bore your followers.
- Keep up to date with customer interaction
With Twitter users having the opportunity to communicate with your business easily, you need to keep on top of what you are being told and if/when you’re going to reply. With 77% of users feeling more positive towards a business or brand when they get a response, it is crucial to maintain public relations between the business and the consumers.
In my opinion, for business to consumer interaction, Twitter would be the best social network to use. Whilst its posts are limited to 140 characters, the personal feel of Twitter makes it a friendly environment where users feel comfortable to express their feelings or concerns to your business directly. With multiple ways to attempt to gain followers, it is ideal for growing your business. Like the LinkedIn Expert’s Expert, Dr. Mark D. Yates, the best strategical move for your business would be to use both a Twitter and LinkedIn account, growing your business on both a consumer and corporate level.
Social Media Executive
Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.
Social Media Expert
Harrison is the LBM social media executive as well as an apprentice training towards his Level 3 Diploma in Digital Marketing. Harry’s primary role is to look after the different social media accounts that LBM has other than LinkedIn. These include Facebook, Twitter and Instagram along with a few others. He makes sure that LBM frequently post useful updates for all followers to view and engage with. Harry also makes sure that any messages sent to LBM via these platforms are responded to quickly. Harry’s position also requires him to assist LBM Team Leaders generate leads for both LBM and our large range of clients.
Business growth is just what it sounds like. When a business gains a certain amount of success, it will subsequently... more