How To Set Up A Linkedin Business Page

February 12, 2015 |  by  |  Linkedin Blog

There is no better business social media brand promotion concept than your Linkedin company page.

The Linkedin company business page is like having your own business social media website. With the ability to post updates and create discussions. Networking becomes much easier as professionals know where to find all your business information in one convenient place.

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Always remain proactive on your Linkedin company page in order to further your Linkedin business growth strategies. Enhancing your Linkedin company business page will allow you to retain a greater number of business connections by engaging your audience. Following these simple steps on how to set up a Linkedin business page will provide you with the perfect place to leverage connections and potential clients.

How To Set Up A Linkedin Business Page step # 1

Before you attempt to set up a Linkedin company business page there are certain requirements that need to be met. You must have a personal Linkedin profile with your name which has a profile strength of intermediate or All Star. Having your Linkedin profile completed to this strength is testament to how complete each script is on your profile.

Any Linkedin expert will advise members to fully complete their Linkedin profiles as potential clients and business connections will view their profiles. Most personal viewings come after viewing a Linkedin company business page.  A complete Linkedin profile and a business page is prime real estate for your business.

It is another requirement that you have business connections on your Linkedin profile. It is a wasted effort to create a Linkedin company business page if you have no connections to promote and further your Linkedin presence.

The most important Linkedin requirement in order to set up your business page is that you retain a company email address and that your company’s email domain is unique to the company. A domain cannot be used more than once to create a Linkedin company business page. If your company doesn’t have a unique email domain, a Linkedin expert would suggest either creating one for your business or using Linkedin to create a company group instead.

How To Set Up A Linkedin Business Page step # 2

It is quite simple to find where to create a Linkedin company business page. Under the ‘interests’ tab at the top of a member’s Linkedin homepage you need to select ‘companies’. After this it is as simple as clicking on ‘create’ to start the process of setting up a Linkedin business page. You only need to enter your company’s official name and your work email address to start creating your Linkedin company business page. Once your business email address is confirmed you can start working on completing your company page sections.

How To Set Up A Linkedin Business Page step # 3

Any good Linkedin expert will tell you in order for your Linkedin company business page to work for your business to develop further business connections and clients, it needs to be completed at a high standard.

The main section of the business page that needs to be fully completed and proactively kept up to date is the home section. This part of your Linkedin company business page is the first thing business connections and potential clients see. It is prime real estate to provide a friendly introduction to your business.

The home section is a place where your business can start spreading the company message and actually engaging with their members. A Linkedin expert says that your Linkedin company business page allows members to see a high-level overview of the business, which they would not be able to gain on your personal Linkedin profiles. They can also see which friends and colleagues are connected to your business page, with the possibility of further promotion.

How To Set Up A Linkedin Business Page step # 4

Now that your Linkedin company business page has been set up it is wise to take the advice of a Linkedin expert and remain proactively involved in your Linkedin marketing activities. Your members and business connections can see a wide range of company updates which will in turn will grow your business network. Your business network will keep on expanding with your proactive approach on your Linkedin company business page as your business connections can comment, like and share your company updates with their entire network.

It is also possible upon your Linkedin company business page to interact with the possible millions of job seekers on Linkedin. Job seekers will view a company’s business page in order to gain perspective and understanding of what your business sector is. It is also possible to advertise possible career roles within your company to business connections and job seekers.

Now you know how to set up a Linkedin business page and the possible advantages to utilising Linkedin to promote your company and gaining more business connections.

 

Dr. Mark D. Yates is a global #1 Linkedin consultancy business growth specialist, LinkedIn speaker, LinkedIn training Instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him.  Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him at LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: www.linkedinswat.co.uk.

 

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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