How to Grow Your Business by Levering LinkedIn

December 21, 2016 |  by  |  Business, Linkedin Blog

It’s always important I meet new people. I’ve always been able to network, since I was in university meeting authors and editors, and in work meeting managing directors and marketers. The best way I’ve found to connect to these people and keep hold of that relationship is through leveraging LinkedIn.

LinkedIn Advisors will tell you about the importance of putting the effort into making a LinkedIn profile, as it acts as an online resume. This is business social media, where your profile is made for a specific reason: to grow your business. According to a recent study, 40% of users check LinkedIn daily, so it’s definitely worth the time and effort to create and update your LinkedIn profile.

LinkedIn Corp. logos are arranged for a photograph in Washington, D.C., U.S., on Monday, Oct. 28, 2013. LinkedIn Corp. is expected to release earnings figures on Oct. 29. Photographer: Andrew Harrer/Bloomberg via Getty Images

A LinkedIn Expert will build their LinkedIn connections to 500 or more and you should too. This isn’t just about credibility, but it’s the best way to utilise LinkedIn’s 1st and 2nd level connections to find more people relevant to you and your business. The average CEO has 930 connections, which just shows how important these connections are. Dr. Mark D. Yates, the LinkedIn expert’s expert, has saturated his connections with a total of 30,000. As a LinkedIn expert, he can use these connections to search for potential business partners and clients through his connections.

The skills and endorsements section of your LinkedIn profile is where you get to show off your talents and expertise to whoever views your profile. A person who lists their skills on their profile can get up to 13 times more views that people who do not. LinkedIn allows its users to upload up to 50 skills onto your profile. If you’re having trouble thinking of 50 skills, LinkedIn Advisors will give you tips and advice for the best response from other LinkedIn users.

LinkedIn Endorsements from clients or those you’ve previously worked with are an essential part of your LinkedIn presence. These are genuine credibility from other people saying how good you are at certain skills you have uploaded. In total, there have been 1 billion endorsements on LinkedIn by October 2016 and prospective clients are likely to read your endorsements before reading your entire Profile.

You can grow your business by also using your LinkedIn Home Page to share valuable information with connections. This is the main form of social media interaction for LinkedIn. LinkedIn Experts suggest sharing information about your company or simply posting articles onto your homepage. These promote your business and its overall personality in a positive way.

For further information regarding leveraging LinkedIn for your own business growth, please contact Dr. Mark D. Yates, the LinkedIn expert’s expert.lbm-logo

Michael Holloway

Lead Writer & Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.


About the author

Michael Holloway is the Lead Writer at LBM and is an author and content writer from Liverpool. He studied English Literature and Creative Writing at the University of Central Lancashire in 2008 and gained his Masters in Writing from Liverpool John Moores University in 2012. In February 2017, his novel was longlisted for the Penguin Random House WriteNow event in Manchester.

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