How to choose a LinkedIn Consultant

September 12, 2015 |  by  |  60 Seconds, Linkedin Blog
LinkedIn partners & LinkedIn training LinkedIn Partner | Tough Talk | Join Our Consultancy Group | Dr. Mark D. Yates

Deciding which LinkedIn Consultant to work with is a difficult yet significant business decision. A good LinkedIn consultant can add value to your Social Media strategy by introducing strong high-impact LinkedIn profiles that build brand awareness and create business opportunities for their clients. It is important to keep in mind that a poor choice of consultant can even damage the brand and their business.

There are five main points you need to consider before you hire a LinkedIn consultant;

  1. You need to do the things you said you were going to do, when you said you were going to do it. It sounds simple, but it’s the number one quality needed to build trust and credibility among your team and your clients.
  2. Having attention to detail is a crucial skill in consulting because one of the ways we build trust with clients is by producing error-free deliverables, which shows that we’re thorough and our recommendations are solid.
  3. Being the go-to for something whilst being a jack-of-all-trades is definitely needed, the consultants who perform best always have an area that they truly excel in—one that’s in demand and that nobody else seems to have.
  4. You mustn’t be afraid to ask good questions, asking questions is at the core of how a consultant works, so much so that there are times when I feel like Sherlock Holmes!
  5. Almost all consultants are A-type personalities with enough ambition to last a lifetime. What really distinguishes a good consultant from a great one is the ability to not only focus on the tasks at hand, but also to think critically about the work.

Having found and chosen the best LinkedIn Consultant for you, and verified their capability to deliver the results you expect, it’s time to draft the agreement.

Tough Talk

Recognition is at the heart of hiring a consultant, just like any relationship:  a bad one harms both parties’ reputations and will set you back in terms of time, money and missed opportunities; a good one is the reward for entering the process with eyes wide open.

Top LinkedIn Tip

Success in any given project or activity depends on two things:  Available manpower and proper expertise.  If your organisation is lacking in either of these two categories, it’s probably time to look at a company like Link Business Marketing for help.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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