How Does LinkedIn Benefit Young People?

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According to research, the common demographic for LinkedIn are users between the ages of 30-49, with 27% of profiles accounting for this age bracket. This is a massive difference when compared to the percentage of users between the ages of 18-29, who only count for 15% of registered profiles.

As a young person, these figures don’t surprise me at all. Before my current position as a social media executive at Link Business Marketing, I had always assumed that LinkedIn was solely for big name businesspeople to talk and communicate amongst each other. I never knew about the potential that it could have for young people like myself.

When I got my job at LBM, the first thing I did was create a LinkedIn account; after all, I couldn’t work for a business that deals with it on a daily basis without having an account myself. The moment I created my account I learnt more about LinkedIn which gave me a better understanding of the business social media platform.

It instantly became apparent that it was more than just a platform for people to communicate and share content. LinkedIn can work as a full online CV which can be viewed by anybody whenever they want.

As a young person who had just left school, there wasn’t much information about myself that I could upload but could upload my full education history as well as a few other experiences that may aide my appearance to others who viewed my profile. I used my CV when beginning my profile to copy over some of the essential information onto my profile. I also took ideas from LinkedIn and added more information onto my personal resume.

With a full resume uploaded onto LinkedIn, I began to explore and navigate through the different features it offers. I discovered the option to follow lots of different people and businesses. I ventured through the lists and followed who and what I found interesting. As well as seeing posts from my own business, LBM, my feed is now also full of updates from companies I am interested in, keeping me up to date with any information they upload online.

Before my employment at LBM, I was signed up to numerous jobs agencies and organisations to help me get on my feet after leaving school. I never knew about LinkedIn’s job searching functions. You can search for positions in any area of work or any vacancies in companies of your choice. If you find a job you’re interested in, you can simply click to apply. It works very similar to the job websites mentioned, but personally I felt that it was more useful.

There are lots more features on LinkedIn which young people can use for their own benefit, but I thought that I would highlight some of the more important ones that I wish I had known about before my current position at LBM. It has limitless potential for young people but unfortunately, it’s only seen as a platform for businesspeople.

I never imagined that I would create an account back when I was in school, but now that I have I can certainly say that I will definitely keep it and use it throughout the rest of my working life.

Harrison Smith

Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.

Source: http://www.pewinternet.org/2013/12/30/social-media-update-2013/linkedin-users/

LBM Info

Social Media Expert

Harrison is the LBM social media executive as well as an apprentice training towards his Level 3 Diploma in Digital Marketing. Harry’s primary role is to look after the different social media accounts that LBM has other than LinkedIn. These include Facebook, Twitter and Instagram along with a few others. He makes sure that LBM frequently post useful updates for all followers to view and engage with. Harry also makes sure that any messages sent to LBM via these platforms are responded to quickly. Harry’s position also requires him to assist LBM Team Leaders generate leads for both LBM and our large range of clients.

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