Creativity and What It Means for Your Business

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There are so many different personalities in businesses who are all aiming towards their goals of success. Many are set on their ambitions and fall into the straightforward, corporate world where business is business and nothing more.

Business itself is defined as: noun: “A person’s regular occupation, or trade,” or “Commercial activity.” Some synonyms: Work. Occupation. Profession. Job. From just looking at its definition, there’s not much to it. It’s basic, boring and bland. Whereas creativity is the polar opposite to business. This can be defined as: noun: “The use of imagination or original ideas to create something; inventiveness.” Synonyms: Imagination. Ingenuity. Originality. Resourcefulness.

Creativity is an important part of business, just as it’s important in everyday life. It’s all about lateral thinking, or thinking in a different way to the norm, which allows you to have both a deeper and wider understanding of the situation.

When people think of creativity, they might think of art or making something new. This is basically correct, as it’s all about thinking in new ways, ‘creating’ new ways, and generally stepping out of normal conventions to shine and be unique. What is useful for businesses is that creativity ensures good problem-solving abilities. If there’s an issue and no one can solve it, they’ll think too hard and go round in circles trying to fix the problem without the proper methods. Someone who is creative can take a step back and think outside the box and won’t be afraid to suggest new ideas, creating new ideas to put forward in order to solve the problem.

As a Content Writer, I produce original pieces of text from my research into the company/subject and my skills in writing. But my creativity allows me to think of different ways of going about it, what to say and how to say it. So, it’s important to be unique and different, to stand out from the crowd. More often than not, the content writer of a business will represent the business as a whole, as the words they use will come across as the words the company uses. The content writer will essentially be acting as the voice for the company.

The 21st century has seen a rise in social media, a mark of globalisation and technological advances. With this, people are able to communicate in real-time and companies utilise this to their advantage by hiring content writers to, effectively, act as their voice. With creativity, though, comes a certain freedom. To be able to take the reins and communicate through tweets directly to customers, or commenting on Facebook, content writers can bring a positive vibe to the company, using their creativity to think outside the box through strong marketing.

Because companies are now essentially put on a pedestal for the world to see due to social media and the internet, it is important for companies to show themselves in a positive light and not shy away from the public eye. Content writers can take control of this with confidence, skill, and creativity. They utilise their creativity to produce original ideas with their imagination, stepping away from the corporate world and communicating with the public in a friendly tone of voice, on their level, in effect, promoting the brand as a whole.

But it’s not just a part of digital marketing that creativity can directly affect a business’s potential. A creative person in the company will be more open to ideas as well as think of them. This person will more likely be a team-player who is more accepting of his/her colleagues’ ideas and more likely to take positive risks to see a more positive outcome.

Creativity means a lot for businesses more than people realise. It is an important and necessary trait for employees to have, as it gives them excellent analytical and critical thinking and the ability to think outside the box. It allows for the creation of new ideas and accepting of other ideas, and a skill to take intelligent risks that may impact in a positive way. To use your imagination and be inventive are important ways to produce engaging content and effective ways to run a business, which, subsequently, will result in a positive impact and good progress all round.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Experts Expert.

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About the author

Michael Holloway is the Lead Writer at LBM and is an author and content writer from Liverpool. He studied English Literature and Creative Writing at the University of Central Lancashire in 2008 and gained his Masters in Writing from Liverpool John Moores University in 2012. In February 2017, his novel was longlisted for the Penguin Random House WriteNow event in Manchester.

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