June 10, 2013 |  by  |  Linkedin Blog

I was worried.

A giant supermarket had opened next door to my favourite sandwich bar.

That was six months ago.


This 20 year old family run business had served the best sandwiches I’d ever tasted. The legendary char-grilled chicken, pesto and roast vegetable ciabatta was to die for.

But their sandwiches and salads were as much as 50% more expensive than those of the neighbouring supermarket.

So what did Guiseppe and his sons Luca and Zenzo do?

They smiled as warmly as they ever did, served free samples to the people on their way to the supermarket, and kept their prices the same.

They didn’t seek to expand their product range, appeal to everyone or open longer hours.

They did just what they’ve always done: ignore the masses and touch each person’s taste buds and heart, one person at a time.

In the last six months profits have increased sharply and they’re looking to hire more staff.

Bellissimo boys…..bellissimo!


Adverts which have gone viral for Nutella:

Nutella Viral Advert

and Fanta:

Fanta Viral Advert

1. What do you call an agnostic dyslexic insomniac?
Someone who stays up all night wondering if there is a dog.

2. I’m on a vodka diet.
I’ve lost three days already.

3. What pizza did the Buddhist order?
One with everything.

Sunil Bali

As well as being a recognised authority on personal branding and peak performance, Sunil is a critically acclaimed author and blogger. His corporate experience includes roles as Head of Talent on behalf of Vodafone Group, Santander (UK) and Cable & Wireless Europe. Sunil has also run a multi-million pound recruitment business, and is a Non Executive Director. Sunil’s first degree in Sports Science and Psychology fuelled his passion for the psychology of human achievement and well-being. As well as possessing an MBA, he is a qualified Psychotherapist and Executive Coach.

IF YOU ENJOYED THIS BLOG* THEN YOU'LL ENJOY MY BOOKS, WHICH ARE AVAILABLE ON Kindle, iTunes, and in paperback, download the first 2 chapters here.

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