Business is changing. Specifically, the way businesses are interacting with their clients and customers is changing.
Before the information age, it was a lot more difficult for businesses to engage with their audiences on a larger scale. Business information was not instantly available besides in newspapers or the yellow pages, business advertisements would only be seen from TVs or posters, and customer enquiries needed to be made either by post or physically.
With the introduction of the internet came the introduction of social media websites, leading to a much more accessible means of contacting businesses for their customers.
It’s no secret that LinkedIn is the number one social network for business to business (B2B) marketing. With over 430 million registered users, LinkedIn provides the best opportunity to communicate with other businesses and growyour business on a corporate level.
For business to consumer interaction (B2C), the recommended social network to use would probably be Twitter. With 600 million users, the social media site is the 3rd biggest social media traffic driver.
Along with a number of LinkedIn accounts, Dr. Mark D. Yates the LinkedIn Expert’s Expert, uses two Twitter accounts to communicate with his business clients. A personal account as well as a specific business account for LBM.
Whilst its post cap is only 140 characters, Twitter makes it very easy to allow its users to direct their tweets at companies and businesses who have an account, who in turn can respond directly via a simple click of a button.
If you are considering using Twitter to communicate like Dr. Mark D. Yates, take into account the following pieces of information.
- Don’t overload your followers’ feeds with posts
Like Facebook or LinkedIn, Twitter lets its users post content whenever they want. Just because you’re given the opportunity to post content all of the time doesn’t mean you should. Like any other social media sites, spamming the feeds of your followers is a good way to lose followers. Having an in-your-face account which posts content every hour will bore your followers, enticing them to press the unfollow button. Instead, produce one or two posts daily or every other day. This keeps your business in the eye of the customer without bombarding them with useless posts.
- Keep your posts eye-catching
Twitter can sometimes be awash of boring text and nothing else, causing users to quickly skim through the feed without fully reading anything that they are seeing. Adding images to your tweets helps make your post stand out against a sea of plain text, making users stop and read what has been posted. Statistics show that a tweet with an image receives 18% more clicks and over 80% more favourites and retweets. This method can also be incorporated into LinkedIn, which at times can be more text than anything else.
- Remember to use hashtags… But don’t overdo it. #overkill
Whilst the influence of hashtags has declined since their conception, they are still a useful tool in branching out your tweets to users who may not be following your business directly. Using the correct hashtag on a post can boost the spread of your tweet, gaining more favourites and retweets. Too many hashtags, however, will make your tweet appear as spam, and just like the too many posts a day point, will bore your followers.
- Keep up to date with customer interaction
With Twitter users having the opportunity to communicate with your business easily, you need to keep on top of what you are being told and if/when you’re going to reply. With 77% of users feeling more positive towards a business or brand when they get a response, it is crucial to maintain public relations between the business and the consumers.
In my opinion, for business to consumer interaction, Twitter would be the best social network to use. Whilst its posts are limited to 140 characters, the personal feel of Twitter makes it a friendly environment where users feel comfortable to express their feelings or concerns to your business directly. With multiple ways to attempt to gain followers, it is ideal for growing your business. Like the LinkedIn Expert’s Expert, Dr. Mark D. Yates, the best strategical move for your business would be to use both a Twitter and LinkedIn account, growing your business on both a consumer and corporate level.
Social Media Executive
Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.
One of the agenda items at Sarah Blakely’s team meetings is: Oops I did it again.
It’s something she learned from her father, who would ask Sarah and her brother every week what they had failed at, when they were kids.
As a kid I used to enjoy watching Popeye cartoons.
His catchphrase was “I am what I am and that’s all I am, I’m Popeye the sailor man.”
The inference being that Popeye is just being himself. Equal to everyone, but superior to no one.
Having composed his first symphony aged eight and been described by Tchaikovsky as “the musical Christ”, Mozart it transpires, was actually a big kid.
When asked where his ideas for his great works came from he replied, “I have no idea whence and how these ideas come. I do know that I cannot force them and have to be of good cheer for them to flow best and abundantly.”
Mozart loved to play games, pranks on his friends and perform card tricks. He also loved to tell jokes.
Tchaikovsky said, “You can hear the effortless, unburdened, childlike joy in Mozart’s music.”
As George Bernard Shaw said, “We don’t stop playing because we grow old; we grow old because we stop playing.”
Every business has target audiences which they aim to attract to sell their products and/or services to.
This can be achieved in different ways such as advertising, attending business events and from soliciting recommendations from former customers and clients. These are all very effective ways of growing your business. Another useful way to increase the client base of your company is by leveraging LinkedIn for business lead generation.
But what is lead generation and how does it help you and your business? Click here to read more…
If you’ve watched Netflix, you’ll have seen the “Because you watched” section.
Life has a habit of working in the same way.
Whatever the pros and cons of each candidate in the US election, I can’t help think that both of them operate as an ego-system rather than as part of an ecosystem.
When Steve Jobs gave his famous 2005 Stanford Commencement Speech, nearly 23,000 people were packed into Stanford Stadium.
One of the them was Forrest Li.
One day, a school teacher wrote the following on a whiteboard,
When the teacher was finished he looked to his students and some of the class began to laugh.
When he asked them why, one student pointed out that the second equation was wrong.
The teacher responded by saying, “I wrote the second one wrong on purpose to show you something very important. This is how some people will treat you. You can see that I wrote five other right answers, but only some of you gave me credit for that. Some of you laughed and criticized me for the one wrong thing that I did. Throughout your life, some people won’t appreciate you or what you do, and will put you down given an opportunity.”
Don’t be distracted by criticism. The only time that some people taste success is when they take a bite out of you.
7 things to learn from a child:
Before she became famous, Marilyn Monroe used to cover the mole on her face with make-up.
When fame came, it was decided that Monroe’s face was too perfect and symmetrical, and a beauty spot would make her face more interesting.
Given that shops are full of Xmas gifts and decorations, one could be forgiven for thinking that the season for stuffocating is upon us.
Professor Sonja Lyubomirsky says that the problem with buying stuff is that the happiness associated with it is relatively short lived.
Adults, unlike children, are rarely 100% in the moment.
Ask a child to draw and the child will gleefully put pencil to paper and enjoy the experience.
Research by organizational psychologist Dr. Alicia Grandey, has found that putting on an emotional mask at work – conforming to a certain image or label that doesn’t correspond to who you are – drains you of energy that can only be replenished if you then have an opportunity to be yourself.
“You have to be real,” Grandey says, “because thought suppression, or trying to stifle your natural behaviour in favour of conforming to a stereotype, results in mental strain.”
A woman goes to the opticians and returns a pair of spectacles.
“They’re my husbands,” she says. “He’s still not seeing things my way.”
Of course, it’s great when people see things our way, but if they don’t, SUMO: shut up and move on.