Creativity and What It Means for Your Business

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There are so many different personalities in businesses who are all aiming towards their goals of success. Many are set on their ambitions and fall into the straightforward, corporate world where business is business and nothing more.

Business itself is defined as: noun: “A person’s regular occupation, or trade,” or “Commercial activity.” Some synonyms: Work. Occupation. Profession. Job. From just looking at its definition, there’s not much to it. It’s basic, boring and bland. Whereas creativity is the polar opposite to business. This can be defined as: noun: “The use of imagination or original ideas to create something; inventiveness.” Synonyms: Imagination. Ingenuity. Originality. Resourcefulness.

Creativity is an important part of business, just as it’s important in everyday life. It’s all about lateral thinking, or thinking in a different way to the norm, which allows you to have both a deeper and wider understanding of the situation.

When people think of creativity, they might think of art or making something new. This is basically correct, as it’s all about thinking in new ways, ‘creating’ new ways, and generally stepping out of normal conventions to shine and be unique. What is useful for businesses is that creativity ensures good problem-solving abilities. If there’s an issue and no one can solve it, they’ll think too hard and go round in circles trying to fix the problem without the proper methods. Someone who is creative can take a step back and think outside the box and won’t be afraid to suggest new ideas, creating new ideas to put forward in order to solve the problem.

As a Content Writer, I produce original pieces of text from my research into the company/subject and my skills in writing. But my creativity allows me to think of different ways of going about it, what to say and how to say it. So, it’s important to be unique and different, to stand out from the crowd. More often than not, the content writer of a business will represent the business as a whole, as the words they use will come across as the words the company uses. The content writer will essentially be acting as the voice for the company.

The 21st century has seen a rise in social media, a mark of globalisation and technological advances. With this, people are able to communicate in real-time and companies utilise this to their advantage by hiring content writers to, effectively, act as their voice. With creativity, though, comes a certain freedom. To be able to take the reins and communicate through tweets directly to customers, or commenting on Facebook, content writers can bring a positive vibe to the company, using their creativity to think outside the box through strong marketing.

Because companies are now essentially put on a pedestal for the world to see due to social media and the internet, it is important for companies to show themselves in a positive light and not shy away from the public eye. Content writers can take control of this with confidence, skill, and creativity. They utilise their creativity to produce original ideas with their imagination, stepping away from the corporate world and communicating with the public in a friendly tone of voice, on their level, in effect, promoting the brand as a whole.

But it’s not just a part of digital marketing that creativity can directly affect a business’s potential. A creative person in the company will be more open to ideas as well as think of them. This person will more likely be a team-player who is more accepting of his/her colleagues’ ideas and more likely to take positive risks to see a more positive outcome.

Creativity means a lot for businesses more than people realise. It is an important and necessary trait for employees to have, as it gives them excellent analytical and critical thinking and the ability to think outside the box. It allows for the creation of new ideas and accepting of other ideas, and a skill to take intelligent risks that may impact in a positive way. To use your imagination and be inventive are important ways to produce engaging content and effective ways to run a business, which, subsequently, will result in a positive impact and good progress all round.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Experts Expert.

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Buried in busyness …..

May 22, 2017 |  by  |  Humour, Linkedin Blog

I got buried in busyness last week, completely lost my focus, and only regained it when I was reminded of this story (thanks Steve).

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Five Ways to Write Well: The Art of Selling Yourself Through Words

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As the Leader Writer for LBM, it’s my responsibility to write and oversee all written content within the company. It’s important I maintain a professional approach to the content, but as a writer, I maintain skill and creativity to ensure all written work is of the highest quality.

LBM work with other companies to achieve excellent business growth through the use of business social media. My words are the key point to the business, as the words are the first thing different clients and customers see. Many people write content for several reasons, and one reason could be to sell yourself and your company to the rest of the world.

I’ve come up with five different ways to write well to show the art of selling yourself through words. These are techniques I employ in my every day writing, which I’ve learnt over the years, and can be used in any method of writing to achieve a much better quality.


P.A.S.T. (Purpose, Audience, Structure, Tone)

P.A.S.T. is something taught in schools because it’s one of the most basic skills in writing. These four major positions present key ways of writing, which all fit together, once written, to produce a high-quality piece of work. Purpose, audience, structure and tone (or the acronym, P.A.S.T., to remember) will help you write to a more professional standard.

If you remember the purpose of the piece of writing, you’ll stop digressing so much. It’ll help you to stay on track and get to the point. My purpose with this article is to inform the reader of how to write well and how to sell yourself through words, I don’t really need to talk about much else, so I won’t. The audience, you should remember, is your target reader. Remember who’ll be reading your writing so you’ll know how to approach it. The structure says a lot about how the writing was put together and affects readability. A mix of long and short sentences and broken up paragraphs is easier on the eye. Copywriters know about tone, as they change their voice a lot depending on the audience. I’ve written for companies who want a friendly, conversational tone for the customers, whereas other companies want to be more formal.


Keep it Simple – Imagine a Conversation

Many writers overdo it with their writing. There’s a time and place for imaginative, poetic language. But when selling yourself through writing, you should maintain a simplistic approach with short sentences and get to the point.

A good way to write in this way is to think of it as a conversation. The way you talk to other people can reflect the way you write. While you’re writing, imagine a conversation and try to keep that tone of voice, with the knowledge that someone will be listening. Keeping it light and conversational allows your writing to be more readable, clear and concise. This is a good way if you’re selling yourself through writing, as your personality will eventually shine through.


Tell a Story – Know What You Want to Say

In any piece of content you write, whether it’s a product overview or a personal statement to sell yourself, it’s good practice to always know what you want to say before you say it. Having good product knowledge will give you the ability to inform precisely, allowing you to write what’s necessary and informatively.

Selling yourself through words is important, as it’ll be one of the first things an employer will see regarding you as a person. Understand yourself as though you have good product knowledge of your skills and abilities. Get all the information out, structure it well, and know what it is you want to say. As a fiction writer, I read widely, so I’ve gained good skills in the process of writing. Content writing (as opposed to fiction) can still be structured similarly. Tell a story. Imagine someone reading the piece of writing and remember it needs to be readable, it needs to be good enough that the reader would want to read it. Tell a story in the way that you begin with an introduction to the subject matter, in the middle there should be the main informative content, and end it with a conclusion about the subject.


Creativity is Key – Unlock the Door of Dullness

If you want to sell yourself, try being creative. Creativity is all about thinking differently and coming up with new ideas. It’s a good idea to remember that when you’re writing, it doesn’t have to be boring, samey content, which can merge with myriad other words and turn into drivel. Although it’s important to keep a professional outlook, it’s still important to maintain something original and different from the crowd.

It’s good practice to use a variety of adjectives to keep the content strong and on form. Being creative while you’re selling yourself through your writing is a good way to get your personality on the page. Don’t go too far so that it sounds informal and unprofessional, but a variety of words and in a tone that suits your own voice would work well to sell both you and your skills.


Edit, Edit, Edit (Kill Your Darlings)

William Faulkner famously said about editing, you must “Kill your darlings” in order for the piece of writing to be of good quality. When you write something, it’s likely you’ll cling onto everything you write because it’s your piece of work that you’ve worked on. Why would you even think about deleting it? Well, during the writing process, you should be writing in drafts, so the first draft should just be the content on the page. The second draft should cut out unnecessary words and information to make it much more clear and concise.

Proofreading your own work lets you see the writing for what it is from the eyes of the reader. If it doesn’t sound right to you, it won’t sound right to the reader. Find those unnecessary words and cut them. Essentially “killing your darlings”, getting rid of what you think is good. Understand what is good writing and what is bad writing. Don’t cling onto certain sentences too much, only once it’s completed, proofed and edited can you cling onto it.


These rules aren’t set in stone, they’re merely principles of writing I’ve picked up and learnt over the years, which I utilise to make sure my writing is good quality writing that professionals will end up reading. It’s important your writing represents you so you don’t fall into the trap of being just like everybody else to be able to sell yourself, your talent, and achieve the best possible success.


Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Experts Expert

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What Bill Gates learned from Warren Buffet …..

May 15, 2017 |  by  |  Humour, Linkedin Blog


When his name is mentioned, Bill Gates speaks in glowing terms about the man he calls his mentor, Warren Buffet.

At a celebration dinner earlier this year to mark 25 years of friendship, Gates was asked what is the most important thing he has learned from Buffet.

bill gates








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Behind the Screens at LBM

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Many of you will probably only ever view Link Business Marketing through our social media account and have never put any faces to the business. That is about to change. Over the past couple of weeks we have shown people through our social media pages, a behind the scenes look at LBM and introduced our followers to the LBM team. We gave our followers the opportunity to meet the team who work hard to make sure that our clients get the best LinkedIn services that are on offer. We also provided a small background of the company and an insight into how we work.

The link below takes you to our Slideshare presentation that contain all of the information that we presented to our followers. If you have liked what you have seen, or simply want to know more about LBM as a company and how we could grow your business by leveraging LinkedIn, give us a follow and contact us directly either by phone, social media or email.

Behind the Screens from Dr. Mark D. Yates

Harrison Smith

Social Media Executive

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert.

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The Credible Hulk …..

May 8, 2017 |  by  |  Humour, Linkedin Blog

Editor of Glamour magazine Kat Brown, recently described Dwayne “The Rock” Johnson as one of the warmest and most engaging people she has ever met.

the rock

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Moan Utd …..

May 2, 2017 |  by  |  Humour, Linkedin Blog

The Doc – aka my wife – says that I’m prone to bouts of Irritable Male Syndrome.

My computer crashing, being kept waiting and poor service seem to trigger my IMS.

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Sir Richard Branson on the importance of not growing up …..

April 24, 2017 |  by  |  Humour, Linkedin Blog

If you went to school in England, the chances are that you’re familiar with the fact that King Harold of England was shot in the eye by an arrow in 1066.

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A case of chronic constipation …..

April 18, 2017 |  by  |  Humour, Linkedin Blog

In 1999, great things were predicted for golfer Sergio Garcia after he shot the lowest amateur score at the Masters and turned professional.

Virtually all the leading golf commentators predicted that Sergio would win several Majors during his career.

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How The Editing Process Works

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If there is a piece of writing, it’s almost certainly gone through some sort of editing process afterwards. It’s just as important as the initial content writing process, as it forms everything together in good structure and form.

The editing process, for me, can begin during the writing process, self-critiquing as I go to make sure the sentence makes sense. To break things down, as I write I’m thinking of the best word possible to deliver the message and read well.

LBM provide professional business social media management, and it’s my role as the Lead Writer to write good, readable content. Editing the work is important in this case to ensure the written work is of a high quality and put together well.

The editing process involves the following…

  • Editing
  • Drafting
  • Grammar and spelling
  • Identifying theme
  • Establishing purpose
  • Proofreading
  • Structure
  • Fact checking and research
  • Revising for readability

Once the piece of work has been looked over and checked for little things, such as spelling and grammar, it is my duty as the Lead Writer to decide what to remove. A good editor must be able to see good writing – to know what good writing is and know how to remove a line in order to improve the piece of work.

If the writer is a builder, the editor is the architect, looking over blueprints and making sure everything is structurally sound and fits together well.

Most companies require good quality content writing for their websites, brochures, internal magazines, or other pieces of copy. Therefore, it’s very important the writing is not only proofread and grammatically correct, but also factually correct. In business, when portraying yourself online, it’s extremely important to tell the truth, be correct and consistent. When handling clients’ data, it’s also very important to get it right the first time. Copywriters do more than write. They research and spend a lot of time doing this, delving into different industries to have a better understanding. The editing process involves making sure the research is correct so it can be good enough for the world to see.

The editing process works essentially by ensuring good writing is perfect writing. Mistakes are normal human errors and sometimes they are unavoidable. Editing the work afterwards will recognise these errors, fix them, make sure it all makes sense and is factually correct. To be a good editor you need an eye for both good writing and bad writing to be able to critique, and subsequently end up with a good piece of work to represent the brand as a whole.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert

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Confucius was a Daydream Believer …..

April 10, 2017 |  by  |  Humour, Linkedin Blog

“All your dreams are made, when you’re chained to the mirror and the razor blade,” sang rock star, philosopher and Ivor Novello award-winning songwriter Noel Gallagher.









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Why Customer Service Is All About Personality

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Customer service usually makes you think of the banal interaction of buying and selling. The action of selling a product requires someone to interact with a customer, and essentially “serve” them. However, what puts the “service” in “customer service” is personality.

I spent seven years in the retail industry, providing excellent customer service every day. But it didn’t come naturally to me. Not at first. What I thought I knew about serving customers was far too basic and simple that it made my job boring and the customers’ experience uneventful. When I started my position in late 2011, I was nervous and had little to no idea of what to do or say to these people – essentially strangers to me – who were only there to purchase something. In a way, it all seemed so surreal an environment I could easily have been put off due to this clinical way of thinking of customer service.

I used to say Hello, just being polite, scan the items, bag them, take their money, give them their change, and say Bye. Simple enough, but the repetitiveness became robotic and boring and it wasn’t really going anywhere. It was just doing the job and nothing more. There was something missing. Something that I had already but wasn’t conveying: my personality.

When I say “my personality” I mean my personality, not just any old type of personality. I think that makes the difference. Everyone is different, and because there are myriad personalities, it makes meeting new people a good thing, a positive encounter, which ensures a fantastic customer service experience all round.

Some of the things I’ve learnt over the years which helped with my way of thinking…

  • Almost anything/anyone is interesting
  • The problem that happened might not be a big deal
  • No one’s out to get you/catch you out
  • We’re all kind of in the same boat together
  • Calm down and enjoy the day

These little tricks in how I think has helped me stay calm under pressure. It a necessity to remain calm in a customer service environment because so much is going on all at once and so many people will be vying for your attention. I’ve seen people working in the retail environment crack under the pressure, they panic and become very stressed. My trick was to stay calm and enjoy the day – if you lose enjoyment in the job, you end up hating your job. Most problems will eventually get resolved, so you should understand it’s not the end of the world. Because I remained calm for the majority of my tenure as a sales assistant, my personality shone through as someone who was professional, knew what I was doing and enjoyed the job.

My personality could be described as friendly with a blunt sense of humour, but I was always able to think on my feet. I think this conveys both the type of person I am and the ability to do the job. When I began utilising this and becoming aware of myself in my working environment, my personality shone through.

My interaction would still be Hello, but I’d talk to them and listen. I’d have a conversation and show genuine interest. Of course, it’s all down to selling the product. But if the customer had a good experience and basically liked me, they’d more likely come back and purchase again. That’s something I learnt while working in retail.

Customer service is all about personality because both the sales assistant and customer will have a positive experience of the interaction. This will make it more than just a banal exchange of product and money, but an actual human interaction that’ll grow from the employee’s personality to the company’s personality.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert

LBM Info

The cult of being average …..

April 4, 2017 |  by  |  Humour, Linkedin Blog

At the age of 12, Todd Rose was a high-school dropout struggling to support his wife and two small children. He was on state benefits and had worked his way through ten minimum wage jobs in two years.






Todd remembers his report cards at school which had a common thread and read, “He’s a little hyperactive and finds it difficult to fit in.”

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The Importance of Making Connections and Meeting People

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In any industry, you’ll more than likely meet many new faces on a day to day basis. Most people don’t realise how important these meetings can be, an initial connection can lead to many kinds of success.

Making connections and meeting people is a great way build yourself as a brand and allow businesses to grow. As a writer, it’s important I connect with many people in order to establish myself within the creative industry. Twitter is a good tool to use, as I can get hundreds of like-minded people to follow me and essentially know who I am, I can become very visible online where just about anyone can find me.

This is why social media is a fantastic method of making connections, and at Link Business Marketing (LBM), we do just that. Leveraging LinkedIn, LBM writes and manages these social media accounts for clients, making connections and eventually gaining successful business leads. LBM strive to reach and maintain profitable and sustainable business growth for all their clients.

Making just a small connection can grow into something else entirely. When I submitted a short story to a magazine, I was very happy to see my work in print. However, I noticed a spelling mistake. It wasn’t a big problem, but it just annoyed me because something like that can be easily prevented. I simply commutated back to them that I spotted this mistake in case they could amend it, but they then offered me a spot on their team as their proofreader. If I hadn’t made that connection with them, I wouldn’t have acted as their proofreader and would have missed out on some invaluable experience.

Many people don’t realise how important it is nor see the value in making connections and meeting people, as they just want to get on with their job and do what they do without any unnecessary distractions. Most of the time it won’t lead to much, but meeting just one person could potentially be life-changing. You just don’t know yet. It could lead to a new friendship, relationship, career or business opportunity.

The importance of making connections and meeting people is all about raising your profile and making yourself known to as many people as possible. You don’t know everyone. You don’t automatically know what they can offer you or what you can offer them. The main thing you can do is to make a good impression and get yourself out there, promoting yourself as a brand. I’ve always thought my name is an important aspect to me as a writer. The more content I produce, the more I’ll be known to people. The more people I meet, the more likely I could meet someone who could offer me a great opportunity or someone I could work with to produce something fantastic. If I can potentially build this for myself, by the time my career is ready to succeed to the fullest, I’ll be in a good position to achieve to the best of my abilities. Similarly, this works well with businesses, because as long as a business carries on making good connections, their success will reach the highest point possible.

LBM’s prerogative is managing and maintaining professional LinkedIn profiles for fantastic business social media via expert online visibility and eventually gaining good business leads. What we do is write professional profiles and make your online visibility the best it can be. This is the same logic as meeting people, as social media is the networking of the 21st century. It’s important to make these connections and build on relationships and networks online for businesses to achieve sustainable and profitable business growth.

This is why LBM offers a service provision to optimise online visibility to achieve sustainable business growth. By understanding the importance of making connections, we can help other clients reach that level of visibility and eventually good profitability.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert

LBM Info

A horse and bull story …..

March 27, 2017 |  by  |  Humour, Linkedin Blog

Rucci was born into a family of grape farmers, but was always much more interested in mechanics and engines.









Rucci realized that the productivity of his farm would be far higher if he had a better, more reliable tractor. So he decided to build one.

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