One night at a time …..

January 16, 2017 |  by  |  Humour, Linkedin Blog

It’s been proven that High Intensity Interval Training (HIIT) is very good for the body, but now research at The Human Performance Institute in Florida has shown that Zero Intensity Interval Training (ZIIT) is very good for the mind.


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5 Things Successful People Do Differently

January 11, 2017 |  by  |  Business, Linkedin Blog


Dr. Mark D. Yates, the LinkedIn Expert’s Expert, didn’t get to where he is today with luck and waiting around. He has been committed to pushing
his way to the top, working hard every step of the way in order to become the successful MD of Link Business Marketing. Along with many other successful people, Dr. Mark D. Yates follows a few basic rules which have got him to where he is today.


  1. Set Goals

You wouldn’t drive without knowing your final destination, so why would you begin work on a business without aiming towards a specific outcome at the end?

Many successful people started with a simple goal that they aimed to achieve. They started with a vision of where they will be in the future and worked towards that vision. If you have no true goal to aim for, you will find yourself stumbling forward with no real sense of direction.

Dr. Mark D. Yates has a clear goal he aims towards, helping him make informed decisions regarding his business. He knows what needs to be done, and how it can be accomplished, avoiding any regrettable, ill-informed decisions.


  1. Prioritise

Have you ever had so much to do but you don’t have the time to do it all? Do you rush everything to try and get it all done but to a lower standard? Put off the work for another day?

The best course of action when you find yourself in this scenario is to prioritise your workload. Analyse the work you have and organise it in order of how valuable it will be towards the goals you have set yourself.  Many successful business owners follow the 80/20 rule. This is the rule where by 80% of your business success, comes from a small 20% of your work.

When looking at his workload, Dr. Mark D. Yates analyses what will benefit his business the most, and work towards that 80/20 rule. He focusses on completing one large task in one day instead of completing lots of smaller tasks in the same time period as it is more beneficial to him and his business.

  1. They Aren’t Afraid To Say No

It can feel awkward or rude to say no to somebody. But it’s counter-productive, saying yes to every offer, pitch or sale you are presented with? That can overwhelm you with things you will cannot handle. Sometimes the best thing you can do for yourself and your business is to say no.

I’m not saying that you should say no to every offer you are given, just that yes isn’t always the best choice for everything. Take your time when considering your next business move. Being successful means that you have to trust your gut instinct, which means if something doesn’t seem right to you, just say no.

Throughout his career, Dr. Mark D. Yates has had to say no to numerous offers, applicants and projects. He does this because when they would not benefit him and business towards success. Saying no may seem harsh, but sometimes it’s the best course of action.


  1. Take Care of Themselves

How many times do you take your laptop home with you and work through to the early hours of the morning? Have you ever skipped your lunch in order to finish the work you were doing in the morning? These can take your energy and ultimately affect the quality of the work you are producing. What is the point of working all day if the work is not the best it can be?

Successful business people always make sure that they have their down-time in order to relax and regain their energy. They understand the importance of looking after themselves, giving themselves the ‘me time’ that they deserve. Working too much can really affect all aspects of your life, you can end up feeling fatigued, stressed or demotivated due to the massive workload you set yourself.

Dr. Mark D. Yates never overworks himself, knows when to take breaks, and how to look after himself. He makes sure that he has plenty of time to himself to rest and do things other than work. If you want to be successful, you need to be in the right mind-set in order to work to the best of your ability.


  1. Take Risks

Do you ever wish you had responded differently to a situation, wondering to yourself where you would be now if you had acted differently? Perhaps it’s time that you take a few risks to help progress you towards your goals.

Not every business venture you take is going to be successful. But how do you know that unless you try? Whilst you might not be sure what direction to move in, sometimes you need to take the risk and see what happens. To be successful risks need to be taken, otherwise you will be stuck where you are with no means of progression. Of course some risks may not work out for the best, but you will still gain the experience which you can reference for later decisions.

Dr. Mark D. Yates needed to take risks in order to develop LBM as a business. If risks weren’t taken to target specific clients or start particular projects, I may not be writing this article now. Risks are what’s needed to add a competitive edge to a business and develop them as a whole.lbm-logo

Dr. Mark D. Yates didn’t become a successful LinkedIn Expert’s Expert overnight. He worked hard, following these simple rules to get him to where he is today. You can do that do. Take knowledge of what you have read and you too can be successful.

Harrison Smith

Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.

Nauseatingly vacuous …..

January 9, 2017 |  by  |  Humour, Linkedin Blog

The New Year has brought with it the usual tsunami of nauseatingly vacuous motivational quotes, banal self-help clichés and inane personal development truisms.









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How to Grow Your Business by Levering LinkedIn

December 21, 2016 |  by  |  Business, Linkedin Blog

It’s always important I meet new people. I’ve always been able to network, since I was in university meeting authors and editors, and in work meeting managing directors and marketers. The best way I’ve found to connect to these people and keep hold of that relationship is through leveraging LinkedIn.

LinkedIn Advisors will tell you about the importance of putting the effort into making a LinkedIn profile, as it acts as an online resume. This is business social media, where your profile is made for a specific reason: to grow your business. According to a recent study, 40% of users check LinkedIn daily, so it’s definitely worth the time and effort to create and update your LinkedIn profile.

LinkedIn Corp. logos are arranged for a photograph in Washington, D.C., U.S., on Monday, Oct. 28, 2013. LinkedIn Corp. is expected to release earnings figures on Oct. 29. Photographer: Andrew Harrer/Bloomberg via Getty Images

A LinkedIn Expert will build their LinkedIn connections to 500 or more and you should too. This isn’t just about credibility, but it’s the best way to utilise LinkedIn’s 1st and 2nd level connections to find more people relevant to you and your business. The average CEO has 930 connections, which just shows how important these connections are. Dr. Mark D. Yates, the LinkedIn expert’s expert, has saturated his connections with a total of 30,000. As a LinkedIn expert, he can use these connections to search for potential business partners and clients through his connections.

The skills and endorsements section of your LinkedIn profile is where you get to show off your talents and expertise to whoever views your profile. A person who lists their skills on their profile can get up to 13 times more views that people who do not. LinkedIn allows its users to upload up to 50 skills onto your profile. If you’re having trouble thinking of 50 skills, LinkedIn Advisors will give you tips and advice for the best response from other LinkedIn users.

LinkedIn Endorsements from clients or those you’ve previously worked with are an essential part of your LinkedIn presence. These are genuine credibility from other people saying how good you are at certain skills you have uploaded. In total, there have been 1 billion endorsements on LinkedIn by October 2016 and prospective clients are likely to read your endorsements before reading your entire Profile.

You can grow your business by also using your LinkedIn Home Page to share valuable information with connections. This is the main form of social media interaction for LinkedIn. LinkedIn Experts suggest sharing information about your company or simply posting articles onto your homepage. These promote your business and its overall personality in a positive way.

For further information regarding leveraging LinkedIn for your own business growth, please contact Dr. Mark D. Yates, the LinkedIn expert’s expert.lbm-logo

Michael Holloway

Lead Writer & Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.


Warren Buffet’s advice for 2017

December 19, 2016 |  by  |  Humour, Linkedin Blog

Worth over $75Billion and considered to be one of the world’s most successful investors, Warren Buffet was asked what his advice is for being successful in 2017.

His answer was to say that Xmas cards should not just be for Xmas but should be for the whole year.








You see, Buffet writes a letter or a handwritten note most days which typically includes a line of gratitude, or a few words of praise.

Buffet says that whether its business or pleasure, ultimately everything is personal.

And it’s the businesses and people who endear themselves to others, that are the ones which will endure.

Mike Flint – Buffet’s personal airline pilot – says that Buffet loves deep conversations and is more interested in hearing about your childhood, what makes you mad, what makes you laugh and what makes you cry than talking all things investment.

As Buffet says, “Trust grows not from reason, but from the heart. How people feel has more binding power than how they think. Besides, life is so much fun when you’re trusted and worthy of trust.”

So don’t just communicate, connect.


  • It’s so cold outside I saw a politician with his hands in his own pockets.
  • I’m seriously contemplating marrying me ex-wife. I hope she won’t realize that I’m just after my own money.
  • I grew up in a rough part to town.
    The local yobs used to cover me in chocolate and cream then put a cherry on my head.
    Life was tough in the gateau.













And finally, thank you so much for letting me into your Inbox this year.

I’m truly humbled and grateful that my musings are worthy of your attention.

See you on 7th Jan.

Have a very,














Live big & love deep.


Quay Business Forum – 14th December 2016

December 15, 2016 |  by  |  Business, Consultancy, Linkedin Blog











Early one December, Wednesday morning while it was still dark, I met my colleague, Chris, outside 4748 Hamilton Square before Dr. Mark D. Yates’ talk on how leveraging LinkedIn can help with business growth. It was one of those mild mornings – dark, wet – five minutes from the LBM office, and I was conscious of first being too early, then too late, after the parking meter swallowed up £2 without a ticket, but we walked in at exactly 8:00am as the clock tower gonged.

We met Mark as we walked in and there were already people standing around, talking, drinking coffee. I collected my name badge. MICHAEL HOLLOWAY – LINK BUSINESS MARKETING. There was a definite atmosphere in the room: professionals, business people, IT, Accountants, etc. It was interesting to meet so many people, handshake here, handshake there, and showing my own knowledge of LinkedIn to the old adage: ‘No one really uses LinkedIn. I use Facebook though.’

I said, ‘Well, LinkedIn is the best form of social media for business owners. One of the best social media for individuals is Twitter because it’s personal and direct, but Facebook is mainly for small social groups, which makes it hard to expand outwards. LinkedIn is the best form of social media for businesses because it’s mainly for people looking to do business.’

Chris, Mark and I meandered through the crowd and walked outside, across a patio, and into a detached building where about 50 – 60 chairs were set up with a screen projecting LBM and Quay Business Forum’s logos and a long, white table-clothed table at the back (where the coffee and bacon sandwiches would later go).

Ten seconds into the talk everyone was on the edge of theirs seats and holding their breath. That’s because Mark told everyone to do that – edged forward and holding their breath for ten seconds – there was laughter and the atmosphere eased. A good ice-breaker. I could see from the back everyone was still slightly edged forward, listening to Mark speak. Who, he asked, has actually made money from utilising LinkedIn? Six hands went up. But, he then pointed out, that’s 6 out of 40 people in the room. It shows that 85% of people in the room can benefit from LBM’s services, and that it can definitely be done. He stated that 61% of business users utilise LinkedIn for leverage. LinkedIn is the largest B2B & B2C platform.

Several questions popped up on the PowerPoint projected on the screen in front. Some of them were…

Q.1 Why haven’t I made money from using LinkedIn?

  1. You must have an understanding of what you do. Which is an obvious statement, but necessary. If you get right down to the specifics of what it is you do to be able to talk about it on an individual profile and direct it towards people who would be directly interested, changes will begin to happen.


Q.2 Why should I embrace LinkedIn?

  1. It’s an investment. You need to allocate some time and money into something to gain it. LBM make LinkedIn work for businesses and we make it work really well. But you have to invest in it first to see the potential. To see your business grow.


Q.3 How can I achieve long-term, sustainable growth?

  1. Focus. That’s one of the main keys to this. If you focus on who you’re targeting, you’ll achieve much more. Which is why LBM exists – to help businesses achieve this. Mark then made an analogy: if you chase two rabbits, they’ll escape. If you focus your time and energy on one, you’ll get it and succeed.


After the talk, we all headed to the back where the coffee and bacon was. I met several people and promoted LBM on a more personal level. I’m the Lead Writer, I told them, and talked about how I write the profiles and the creative process I enter whilst writing these profiles for our clients.

Once the morning was over, we headed back to the LBM office, five minutes away, around the corner.

We strongly recommend any businesses in the Merseyside area contact us on 0151 647 1716.


Michael Holloway

Lead Writer & Social Media Executive

David Attenborough, Joanna Lumley and Tim Ferriss …..

December 12, 2016 |  by  |  Consultancy, Humour, Linkedin Blog

David Attenborough says that all animals – apart from humans – move away very quickly from predatory behavior and toxic environments.


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How To Tweet In 4 Easy Steps

December 7, 2016 |  by  |  Linkedin Blog


Business is changing. Specifically, the way businesses are interacting with their clients and customers is changing.

Before the information age, it was a lot more difficult for businesses to engage with their audiences on a larger scale. Business information was not instantly available besides in newspapers or the yellow pages, business advertisements would only be seen from TVs or posters, and customer enquiries needed to be made either by post or physically.


With the introduction of the internet came the introduction of social media websites, leading to a much more accessible means of contacting businesses for their customers.

It’s no secret that LinkedIn is the number one social network for business to business (B2B) marketing. With over 430 million registered users, LinkedIn provides the best opportunity to communicate with other businesses and growyour business on a corporate level.

For business to consumer interaction (B2C), the recommended social network to use would probably be Twitter. With 600 million users, the social media site is the 3rd biggest social media traffic driver.

Along with a number of LinkedIn accounts, Dr. Mark D. Yates the LinkedIn Expert’s Expert, uses two Twitter accounts to communicate with his business clients. A personal account as well as a specific business account for LBM.

Whilst its post cap is only 140 characters, Twitter makes it very easy to allow its users to direct their tweets at companies and businesses who have an account, who in turn can respond directly via a simple click of a button.

If you are considering using Twitter to communicate like Dr. Mark D. Yates, take into account the following pieces of information.


  1. Don’t overload your followers’ feeds with posts

Like Facebook or LinkedIn, Twitter lets its users post content whenever they want. Just because you’re given the opportunity to post content all of the time doesn’t Twitter-Logomean you should. Like any other social media sites, spamming the feeds of your followers is a good way to lose followers. Having an in-your-face account which posts content every hour will bore your followers, enticing them to press the unfollow button. Instead, produce one or two posts daily or every other day. This keeps your business in the eye of the customer without bombarding them with useless posts.

  1. Keep your posts eye-catching

Twitter can sometimes be awash of boring text and nothing else, causing users to quickly skim through the feed without fully reading anything that they are seeing. Adding images to your tweets helps make your post stand out against a sea of plain text, making users stop and read what has been posted. Statistics show that a tweet with an image receives 18% more clicks and over 80% more favourites and retweets. This method can also be incorporated into LinkedIn, which at times can be more text than anything else.

  1. Remember to use hashtags… But don’t overdo it. #overkill

Whilst the influence of hashtags has declined since their conception, they are still a useful tool in branching out your tweets to users who may not be following your business directly. Using the correct hashtag on a post can boost the spread of your tweet, gaining more favourites and retweets. Too many hashtags, however, will make your tweet appear as spam, and just like the too many posts a day point, will bore your followers.

  1. Keep up to date with customer interaction

With Twitter users having the opportunity to communicate with your business easily, you need to keep on top of what you are being told and if/when you’re going to reply. With 77% of users feeling more positive towards a business or brand when they get a response, it is crucial to maintain public relations between the business and the consumers.

In my opinion, for business to consumer interaction, Twitter would be the best social network to use. Whilst its posts are limited to 140 characters, the personal feel of Twitter makes it a friendly environment where users feel comfortable to express their feelings or concerns to your business directly. With multiple ways to attempt to gain followers, it is ideal for growing your business. Like the LinkedIn Expert’s Expert, Dr. Mark D. Yates, the best strategical move for your business would be to use both a Twitter and LinkedIn account, growing your business on both a consumer and corporate level.


Harrison Smith

Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.

Oops I did it again …..

December 5, 2016 |  by  |  Consultancy, Humour, Linkedin Blog

One of the agenda items at Sarah Blakely’s team meetings is: Oops I did it again.









It’s something she learned from her father, who would ask Sarah and her brother every week what they had failed at, when they were kids.

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The Zen of Popeye …..

November 28, 2016 |  by  |  Consultancy, Humour, Linkedin Blog

As a kid I used to enjoy watching Popeye cartoons.

His catchphrase was “I am what I am and that’s all I am, I’m Popeye the sailor man.”

The inference being that Popeye is just being himself. Equal to everyone, but superior to no one.

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The musical Christ …..

November 21, 2016 |  by  |  Humour, Linkedin Blog

Having composed his first symphony aged eight and been described by Tchaikovsky as “the musical Christ”, Mozart it transpires, was actually a big kid.

When asked where his ideas for his great works came from he replied, “I have no idea whence and how these ideas come. I do know that I cannot force them and have to be of good cheer for them to flow best and abundantly.”

Mozart loved to play games, pranks on his friends and perform card tricks. He also loved to tell jokes.

Tchaikovsky said, “You can hear the effortless, unburdened, childlike joy in Mozart’s music.”

As George Bernard Shaw said, “We don’t stop playing because we grow old; we grow old because we stop playing.”

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How Generating LinkedIn Business Leads Can Grow Your Business

November 14, 2016 |  by  |  Consultancy, Linkedin Blog


Every business has target audiences which they aim to attract to sell their products and/or services to.

This can be achieved in different ways such as advertising, attending business events and from soliciting recommendations from former customers and clients. These are all very effective ways of growing your business. Another useful way to increase the client base of your company is by leveraging LinkedIn for business lead generation.

But what is lead generation and how does it help you and your business? Click here to read more…

Because you said …..

November 14, 2016 |  by  |  Consultancy, Humour, Linkedin Blog

If you’ve watched Netflix, you’ll have seen the “Because you watched” section.

Life has a habit of working in the same way.

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Egosystem vs. Ecosystem

November 8, 2016 |  by  |  Consultancy, Humour, Linkedin Blog

Whatever the pros and cons of each candidate in the US election, I can’t help think that both of them operate as an ego-system rather than as part of an ecosystem.

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Forrest Jump …..

November 1, 2016 |  by  |  Consultancy, Humour, Linkedin Blog

When Steve Jobs gave his famous 2005 Stanford Commencement Speech, nearly 23,000 people were packed into Stanford Stadium.

One of the them was Forrest Li.









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