Does Social Media Really Get You Noticed?

All SM

Social media is used by approx. 2.51 billion people worldwide, as of 2017.[1] Because so many people use it (in several different aspects of it), surely it’s useful in order to get noticed in the world? Possibly. But it’s all about how you use it and developing a wider social network and building relationships as well.

The meaning of social media is all in the name. “Social” means interacting with people. “Media” means communication. Therefore, it’s all about making an interaction with people and communicating effectively with them. Businesses, these days, must work towards good quality online content to be able to build solid relationships and create a good network of followers who’ll subsequently have a positive impact on the brand as a whole.

But although many businesses are now using it and it’s supposed to be the go-to apparatus for effective, digital marketing, does social media really get you noticed?

The main aim for a business is to make a profit. So, it’s important to get it right and to not only get noticed, but to be recognised in a positive light with strong, effective branding posted through on-going social media interaction. The main sites are Facebook, Twitter, Instagram, and LinkedIn. Each one full of potential connections. In an individual’s career (rather than just in a business) building relationships is important, and making a strong network is the foundations of a solid, successful career.

Whenever you use social media, you’ll be interacting with people, so essentially you or your business will be involved with these people directly, and vice versa. But because there’s so much out there, it may be difficult to actually utilise this to your advantage. The best option you’ve got is to write good content in all of your online medium, since this is what people will see, this will be the main point of contact between you and your audience.

The best way to get noticed to is write good quality content consistently. It doesn’t have to just consist of writing, it can also contain visual images, such as infographics and photos that will appeal to your desired audience. This can work well because the recipient will be immediately interested in what you have to say, without being bored and without being pandered to, by simply being interesting and informative, engaging with them at a recognisable level.

It can seem daunting to even consider getting noticed in the ocean of written work and images out there on the internet, but it’s not as bad as it sounds. Many people and businesses find success through social networks and subsequently progress and grow in their own positive, sustainable way.

You must be consistent by putting out fresh, new content all the time, sharing, interacting, and jumping on the ‘trending’ bandwagon, as the internet is very fast-paced, so things come and go all the time. Therefore, it’s up to you to keep track of what’s popular for that short time and get involved, and once you do, you’ll be getting your name out there at the same time.

To get noticed, you have to utilise your digital marketing skills, as well as some social skills, and hold the ability to understand people as well as computers, in order to stick out above the rest. Your network will then come to know you on a personal level, and you’ll become much more recognisable as a brand.

So, to answer the question: Yes. Social media does get you noticed. But it’s up to you to be able to understand how it works and where to position yourself next to the swathes of online content, and be sure yours is good quality and people know you for who you are. Because here, everyone is watching, and if you want to progress and achieve success, you need to go with the flow of the internet, be open and honest, be friendly, be personable, be consistent, and be good at what you do.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert


[1] Source from Statista 2017 “Number of social media users worldwide from 2010 to 2020 (in billions)”

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LBM Weekly – 19/07/2017

LBM Weekly

With our highly skilled team of LinkedIn experts, LBM are here to help you make the most out of your LinkedIn account. We specialise on LinkedIn, in order to help you generate long-term, sustainable and profitable business growth. As LinkedIn professionals, we know the dos and don’ts of using LinkedIn and we want to pass some of that important knowledge onto you.

We Recommend

Having a headline that stands out is very important on your LinkedIn profile. Your headline is the first thing people see when they view your profile in LinkedIn searches. You want to successfully sell yourself and make people want to view the rest of your profile.

Try To Avoid

Don’t add only the bare minimum onto your LinkedIn profile when you create it. Take some time to properly add everything about yourself so that you can sell everything about yourself. People will usually be cautious around a profile with little to no information on them. If you’re not sure what else you can do to your profile, contact our LinkedIn experts for guidance.

Did You Know?

LinkedIn Language





LinkedIn News

On Monday (17/07/2017), LinkedIn launched its official desktop application for Windows 10. The app is going to introduce more integration between LinkedIn and Windows applications. LinkedIn notifications will now be integrated into the Windows action centre as well as working alongside Microsoft programmes such as Office and Outlook to provide a seamless transition between them. To learn more, check out TechCrunch’s article, explaining everything that you need to know about the new release.

You Asked Us

“How can I make the most out of my LinkedIn profile?”

  1. There isn’t just one thing that you could do to utilise all of LinkedIn. All of the features on LinkedIn can be used in some way to help you make the most of it. At a minimum, we recommend having a complete profile with as much information in it as possible including summaries, education and skills. You should also gain at least 50 connections to grow a LinkedIn network. LBM’s LinkedIn professionals can provide a service which does these for you and more, so please visit our website or contact us to learn how we could help you.

LinkedIn Humour









Thank you for reading out weekly newsletter. We hope that we have successfully helped you with your LinkedIn enquiries and that you come back next week to find more LinkedIn tips. If you have any questions or wish to contact us and our LinkedIn professionals, please feel free using any of the methods below of via any of our social media accounts.

Harrison Smith

Social Media Executive

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert

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James Cordon on cutting corners …..

July 17, 2017 |  by  |  Consultancy, Humour, Linkedin Blog

In between the success of “Gavin and Stacey” and “Carpool Karaoke,” Late Late Show host James Corden suffered several career setbacks.

james corden







Adele Carpool Karaoke – You Tube video (162 million views)

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6 Ways LinkedIn Helps You Develop and Achieve Success


LinkedIn is one of the most fertile hunting grounds for business people, searching for success and making beneficial B2B connections. It is one of many social media platforms, allowing people from around the world to connect to each other. What makes LinkedIn different is that it targets business and business-minded people, which makes it stand out as a tool to gain leverage within the professional industries.

LinkedIn, as a business social media platform, allows like-minded professionals to connect and have the ability to show their skills and experience like an online resume or CV. Many people opt to utilise this platform in order to develop their career or to seek further employment, seeking a job that suits them and their specialities.

There are 6 ways LinkedIn has benefited me. Each one shows how I’ve been able to reign in LinkedIn as a social media platform to show my achievements, my progress in my career, and develop into an expert.


Getting Recognition for My Talents

Getting recognition isn’t something you should strive for, but you’d still welcome it. Recognition is good for you personally; it’s beneficial to your self-esteem, it helps you understand where you’re right, it gets you known to the wider, professional community. Working in the marketing and creative industry can be challenging, due to the extreme competition, so recognition can be hard to come by. Utilising LinkedIn will get you recognised and allow you to sit upon its social media platform, and subsequently be seen by other experts.


Being Endorsed for My Skills

Similar to being recognised, one of LinkedIn’s features allows you to be endorsed for your skills. Resumes and CVs promote you as an expert in your field, the only problem is that they don’t show which skills are better. You could have spent a lot of time trying to develop your leadership qualities and become highly skilled in leading others, but on paper, it looks like it’s on par with, for example, your customer service abilities. LinkedIn allows your connections to ‘endorse’ your skills, which subsequently accrues points. This way, anyone viewing your profile can see your skills on the page and that you’re a fantastic leader.


Connecting with Similar-Minded Professionals

If you want to progress through your career, it would be a good idea to meet others who are similar-minded in your field. Your peers and contemporaries are necessary to progress and develop your professional self. Like-minded people inspire each other and help each other develop to essentially improve the quality of the job in hand. You can connect to these people and find new opportunities. You can network online, gaining a vaster understanding of the industry in which you work through the variety of current successful people.


Staying Connected with Colleagues/Alumni

Social media is all about staying in touch. Facebook allows you to keep in touch with friends and family, Twitter lets you ‘follow’ people you admire, Instagram lets you connect with the use of photos. LinkedIn, however, allows you to stay connected to past work colleagues and even college and university alumni. It’s important not to lose the people you connect with throughout your life, so this is a good benefit to keep these important connections, watching your old university friend in a new job, or old colleagues in different employment, developing new skills, and working hard in a profit-making business.


Developing an Online Portfolio

Almost everything is done online in the 21st century. It’s important for busy professionals to have an up-to-date resume ready for potential employers, but being so busy means it’s difficult to do this. Your LinkedIn profile is, in itself, a resume, or an online portfolio, which you can develop as you progress in your career. The entire thing is always there, ready for you to use, and being able to update it is straightforward and easy for businesspeople who don’t have the time for the paperwork.


Establish My Expertise Through Blogs and Articles

As a writer, it’s necessary for me to write blogs and articles to establish myself as a professional in my field. But it’s still important for people in different industries to write blogs and articles, as this will establish their expertise much more solidly. An article written and posted on LinkedIn will be visible to your entire network, which can then be liked and shared and subsequently viewed by professionals outside of your network. In doing this you’re planting your feet on solid ground to convey yourself as an expert in your field, which shows your skills and helps bring you more success in the future.


These are only a selection of how LinkedIn, as a powerful business social media platform, can help you develop in your job and bring you success. Businesses ultimately want to make a profit, and to do this, they need their employees to be the best they can be. Most companies look for people who have plenty to say and do, and to be up there with a strong online portfolio, connections and recognised skills and talents. If you utilise social media as a tool, you’ll eventually grow as a person, gain your success and develop further in your career.


Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert.

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LBM Weekly – 12/07/2017

LBM Weekly

Link Business Marketing are a business growth consultancy based in the North West of England. We specialise in helping businesses grow by leveraging LinkedIn. Our services include creating and maintaining the LinkedIn profiles for staff members of your business as well as establishing large LinkedIn networks. With our broad range of knowledge from our team of LinkedIn professionals, we decided to create a weekly newsletter that can give you a few pointers in the right direction regarding how to maintain and control your LinkedIn profile.

We Recommend

Have you tried adding media into your LinkedIn posts? Research shows that having media in your posts, such as images or videos, will increase the number of impressions and engagements that you will get.

Try To Avoid

It may seem logical to post as often as you can onto LinkedIn in order to frequently appear in the feeds of your network. However, over-posting will lead to an over-saturation of you and your content online. Spamming of your feed may cause your network to get bored of your content. This could lead to a loss of followers, connections etc. This is especially important when using LinkedIn, but still applies to other social media sites that you may use.

Did You Know?

Students and Graduates







LinkedIn News

Forbes magazine has analysed the trends of LinkedIn and other social media sites to predict how they think LinkedIn will change in the coming months.

Overall, it is predicted that LinkedIn is going to continue to move in the direction of being similar to Facebook with the addition of more video posts as well as trying to have a bigger push on engagement between users. Let hope that whilst becoming more like Facebook, LinkedIn maintains its level of professionalism that it is known for.

You Asked Us

We want to answer your LinkedIn questions. Anything that you want to know about LinkedIn, whether it is regarding your profile or perhaps building your network, we can help. We want you to ask us the questions and every week our skilled LinkedIn professionals will try our best to answer a question or two that you have submitted.

LinkedIn Humour













Thank you for reading out weekly newsletter. We hope that we have successfully helped you with your LinkedIn enquiries and that you come back next week to find more LinkedIn tips. If you have any questions or wish to contact us and our LinkedIn professionals, please feel free using any of the methods below or via any of our social media accounts.

Harrison Smith

Social Media Executive

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert

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Steve Jobs killer question …..

July 10, 2017 |  by  |  Humour, Linkedin Blog

“That’s brilliant. You must have worked very hard,” I said to my 13 year old son Aran, upon learning that he had come 1st in his year for Spanish.

“I didn’t work hard at all Dad,” came back the reply. “The teacher makes the lessons so interesting that when I came to revise, I found that I could remember virtually everything.”

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How to Build a LinkedIn Network

LinkedIn is all about business. As a B2B platform, LinkedIn is used for building up business networks that can be utilised by you to help grow your business, find clients or simply get your name further out there. But how do you grow your network and how do you know you’re making the most out of the tools that you have in front of you? How did Dr. Mark D. Yates, the LinkedIn Expert’s Expert, grow his connection levels to 30,000?

Firstly, let’s briefly explain how LinkedIn networks work. A network on LinkedIn consists of 3 different levels of connections. The 1st level connections are directly connected to your account. An invitation would have been sent and then accepted by both parties. The 2nd level connections are users who aren’t directly connected to your account, but are connected to one or more of your 1st level connections. Finally, 3rd level connections are connected to your 2nd levels. Altogether your 1st, 2nd and 3rd level connections build up your total LinkedIn network that you can leverage for successful business growth and development.

When initially building up your connections, you should fill your network with as many people that you already know in the industry. These could be your co-workers, clients (past and present), or employees to name a few examples. As an initial ball park aim, try to get around 50 or more known connections.  If you imagined that all of your connections had the same amount as you, having 50 connections would give you access to a network of roughly 125,000 other profiles. Once you have established your initial LinkedIn network and you have access to thousands of other profiles, you can begin to expand your reach to potential clients and partners on LinkedIn.

Another way to grow your LinkedIn network is to join groups. When you are part of a group, you can post or comment on the group page for all other members to see. These members might not necessarily be part of your connections, but they will now be part of your network through your connection to the group. Groups can be focused around anything from specific industry topics to general networking groups where users join with the sole purpose of expanding their network. If you would like to join a networking group, check out Black Belt Power Networkers. Founded by LinkedIn Expert Mark Yates, we can guarantee that you will see the benefits of joining. BB Power Networkers has over 15,000 members who are all open to adding new connections.

If you want to expand your LinkedIn network even further, a good idea is to try to connect to people in higher positions, as they tend to have more connections due to their job. On average, a CEO of a company will have around 930 connections, so their overall network is going to span a large range of LinkedIn.

The graph below shows the potential network reach that you could gain from certain numbers of LinkedIn connections. This is not a guaranteed measurement, as the graph only shows the results if all of your connections had the same number as you do, but it does show you a basic area of what your network size will be.Network Reach Graph

If you wish to grow your LinkedIn network, connect to any of our trained LinkedIn consultants to benefit from their networks or to directly ask us how we can help you.
Harrison Smith

Social Media Executive

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert.

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What is Digital Marketing and Who Does it?

July 4, 2017 |  by  |  Linkedin Blog

Digital Marketing is a necessary component of businesses in the 21st century. It has become more and more common in business to be able to promote and communicate effectively in a slightly different way to ordinary marketing.

Digital Marketing is a term for all marketing done online. Businesses leverage digital channels such as Google, social media, email, and their websites to connect with their current and prospective customers.

We spend much more time online since the dawn of the internet, making digital (online) marketing more effective than traditional (offline) marketing. The fact that marketing is all about communication, doing it online is fast, effective, in real-time, and can reach a vast audience around the world from the moment its posted.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. Digital marketing can branch off into different channels here, such as professionally written content, online videos, interacting through social media, or pay per click ads. Connecting with your audience is essential in this day and age, as communication is global and fast, so companies are now competing with each other to express themselves in a positive, personal way.

In this case, digital marketing is much more effective than traditional marketing in that it facilitates interaction with the target audience. Many people find it very useful and fun to communicate with other people, or even companies, via social media, such as Twitter. This kind of interaction becomes much friendlier, in the same way friends communicate with other friends on their social media, therefore companies have picked up on this method and communicate with their target audience in informal, friendly ways rather than the sterile, corporate method of communication.

More and more companies are implementing the use of digital marketing, since the internet has become the go-to source of information, especially among young people. But digital marketing doesn’t just have to be about professionally written content, it is also about telling stories through interaction and using a variety of platforms.

Utilising LinkedIn is an excellent form of digital marketing, where businesses and benefit from such online presence to gain warm business leads, subsequently becoming profitable business. B2B platforms allow companies to work with each other, to do business and grow substantially. Digital marketing through LinkedIn has allowed many companies to write professional-looking profiles which catch the eye of potential clients.

Interaction between a company and a client has always been important, but now it is essential. The world has changed and, in a way, become more close-knit through globalisation and the internet. People are more aware of what’s going on in the world and businesses are more visible to them. Digital marketing is a way to interact and develop personality in order to sell their given products or services, and subsequently grow as a good, profitable business.


Michael Holloway

One buttock players …..

July 3, 2017 |  by  |  Humour, Linkedin Blog


In his book “The Art of Possibility”, Benjamin Zander – one of the world’s leading orchestra conductors – talks about the path from piano beginner to piano master.



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Doormats and people pleasers ….

June 26, 2017 |  by  |  Humour, Linkedin Blog

When asked how much input their audience’s had in the development of Cirque du Soleil, Head of Marketing, Mario D’Amico replied,

“Why do we want to ask what our audience thinks? We don’t care what they think.

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LinkedIn Profile Week

On our social media pages, LBM having been helping you make the most out of your LinkedIn profile. With lots of insider knowledge, we know what you need to do to your LinkedIn profile to get the best reception. We provided our followers with tips and stats that they can use to maximise the effectiveness of their LinkedIn profile as well as compare what makes a good and bad LinkedIn profile. Now were giving you the chance to see what we we’re talking about. We can assure you that if you follow our tips, your profile will improve and you will get more use out of LinkedIn.

The slideshow below has everything that we posted throughout the week in an easy to understand Slideshare that you can go through yourself at your own speed. Hopefully you will learn something and make the most out of your LinkedIn profile. If you wish to contact us for more LinkedIn Tips or are interested in our services, please feel free.

LinkedIn Profile Week from Dr. Mark D. Yates

Harrison Smith

Social Media Executive

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert.      

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Sitting with a pretty girl …..

June 19, 2017 |  by  |  Humour, Linkedin Blog

When he was asked to explain his theory of relativity in simple terms, Einstein replied, “Sit with a pretty girl for an hour and it seems like a minute. That’s relativity.” Or, as someone else once philosophized, “The length of a minute depends on which side of the toilet door you are when you’re bursting to go.”

Time tends to increase or decrease depending how conscious you are of it.

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Who Calls the Shots? – Teamwork in the Workplace

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Every business has a team of some sort and to ensure good organisation and functionality, there should be dedicated leadership. When leadership is in place, there is clear guidance in what needs doing and to what time frame. There is also the benefit of good problem-solving and decision-making.

But who calls the shots? The boss, obviously. There would normally be a manager in the business, who is there to lead the team and give them proper direction and guidance. But not everyone works in this way, as it can be oppressive and simply annoying. If these negative feelings exist in the workplace, it can lead to lower efficiency, lower quality standards, and a lower work output. Businesses are more often employing a more open, positive working environment, where everyone has the freedom to voice their opinions and are given independence to work responsibly on their own initiative.

Teamwork in the workplace is the best option for much more efficient work, higher quality standards, and a greater work output. A team that works well together will understand the strengths and weaknesses of each other. Strong teamwork in the workplace allows the employees to become proficient at dividing up tasks so they are done by the most qualified people.

Some benefits of good teamwork can include:

Produce better solutions: A team is more likely to work together to bring their ideas to one place, which allows better problem-solving. The saying “two heads are better than one” is true, and solutions to problems can be made quicker and better.

Better decision-making: A team who can come up with solutions together are also good and making decisions. Having a strong, professional team in the workplace will allow for more ideas and opinions and for much better decision making all round.

Positive risk-taking: A team is more likely to take positive risks, in order to get the job done efficiently. Taking risks can be necessary in business, and more people working together are more likely to have the confidence to take that extra leap.

Positive working environment: A team can work together and share knowledge and responsibilities, which makes them more emotionally positive. Teamwork encourages a wider sense of ownership, and subsequently, enthusiasm and job satisfaction.

More efficient working: A team that works well together works much more efficiently. Productivity and achieving goals are increased with teamwork, as employees are able to share common goals as well as the workload.

Innovation and creativity: A team who works together can be innovative and creative. Working together makes it much easier for new ideas to appear freely. Innovation and creativity can be improved in a team, as there would be wider inputs and greater involvement.

At LBM, our efficiency strives on hard work and excellent teamwork to provide the best possible service. From the initial client meeting to writing the profiles; from managing the accounts, to effective lead generation, LBM work as a team throughout to ensure everything runs smoothly to achieve excellent quality results.

The best way for a company to function is like a well-oiled machine, so that each part works efficiently and allow the next part to do its job just as well. Most companies understand this method and employ an efficiency in teamwork to get the most out of the working day, providing excellent services through great professionalism.

So, who calls the shots? Everyone. Successful companies utilise everyone to work as a team, which will produce better solutions, better decisions, positive risks, a positive environment, efficiency and innovation. Such positive reinforcement would suggest it’s an obvious method to take on to achieve common goals to result in profitable, sustainable business growth. Subsequently, teamwork in the workplace provides excellent efficiency and is effectively one of the best ways for a business to function.


Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert

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Space, the final frontier …..

June 12, 2017 |  by  |  Humour, Linkedin Blog

Martina Navratilova was once asked, “How do you maintain your focus and manage to keep playing at the age of 43″?








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Good morning or good mourning …..

June 5, 2017 |  by  |  Humour, Linkedin Blog

Soon after the success of The Office in the USA, Ricky Gervais said,

“Every morning I woke up I was weighed down by emails, text messages and voice mails with the word “urgent” in. Good morning had become good mourning for me.

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