How Volunteering Can Strengthen Your Position in Business

March 23, 2017 |  by  |  Business, Consultancy, Linkedin Blog

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Volunteering can strengthen not only your CV and LinkedIn profile, it can also strengthen who you are as a person, and subsequently your position in business. Among the abundant number of skills you will gain from volunteer work, it will give you the opportunity to make a difference in society while developing invaluable leadership qualities.

There are so many volunteering activities to take part in, either relevant to you as a person or something completely new. You could volunteer with children, the elderly, the disabled, you could help the homeless or help clean up public parks.

The volunteering I chose in late 2014 was to be a classroom helper at a primary school. As a writer who has worked several editorial and customer service roles, and having never worked with children before, this was completely out of my comfort zone. The reason I took this was, at the time, when I was debating on what career to take, I wondered whether I could make it as a teacher. So I did it. My experience there allowed me to make a difference, no matter how small, in the lives of these children; to manage my time in the structure of classes; to gain confidence; and to develop excellent leadership qualities.

Some of the main skills you can gain from a volunteering role can include…

  • Leadership
  • Teamwork
  • Problem-solving and adaptability
  • Communication
  • Planning and prioritising work
  • Time management
  • Confidence
  • Interpersonal skills

Volunteering can help you gain confidence by giving you the chance to try something new and build a real sense of achievement. The actual sensation of achievement can come about from the fact that you’re not being paid to do it. It’s all in your power to choose to do it and gain something other than monetary payment. This makes it easier to see what you’ve gained from the role.

Many companies hire people on their experience and qualifications, but a key factor is also your other skills and abilities from your personal interests. This is a way for companies to suss you out and find out who you are as a person. Therefore, volunteering can fit in this section and will show you as someone who has gone out there and got things done but also with a good work ethic. Many companies who see that you’ve volunteered will see you in a positive light: someone who is willing to work, willing to help, and willing to forfeit monetary payment for the sake of the work, which they’ll see as someone who is willing to go the extra mile for the company.

Volunteering is a good way to strengthen who are as a person and your moral compass, and subsequently your position in business. Volunteering allows you to make a positive difference in society and have a real and valuable positive affect on people, communities and society in general. Meeting a variety of people means you’ll essentially be guided through to your position in business and ultimately strengthen it.

If volunteering can strengthen you as a person, it most certainly will strengthen your position in business. You’ll be able to challenge yourself, experience something new, learn new skills, and achieve a set goal. In this way, you’ll be putting your skills to use while developing new ones, strengthening yourself personally while placing yourself higher up on the career ladder.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert

LBM Info


Running on plenty …..

March 20, 2017 |  by  |  Humour, Linkedin Blog

At the age of 54, John B. Goodenough invented the lithium battery which powers all our smart phones, tablets and laptops – as well as electric cars.

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Success for Client of LBM: MSB Solicitors Staff Numbers Grew 30% in 2016

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Link Business Marketing (LBM) worked with MSB solicitors in 2015 – 2016 with regards to professional business social media – writing and managing their LinkedIn profiles. After a successful period where we researched SEO keywords, wrote the profiles and managed the accounts throughout the term, LBM strived, as usual, for sustainable business growth through leveraging LinkedIn.

This is why the team at LBM were pleased to hear MSB have appointed 5 new partners after their staff numbers rose by more than 30% in 2016, from the article in the Liverpool City Region Business Post (March 2017).

Our professional writer wrote 12 profiles for them and we managed them over the course of 24 months to ensure we gave them fantastic online visibility, while connecting to other members of LinkedIn relevant to the company.

Founded in 1988, MSB are a team of professional solicitors with a wide selection of expertise, ranging from serious crime to domestic violence and children’s issues. As the company grew, they’ve also seen an equal gender partnership with 7 female partners and 28 female solicitors, which is an excellent working environment for women.

LBM are a successful business growth consultancy who have worked with multiple clients from several different sectors. So, this is a fantastic achievement for MSB, and after LBM worked with MSB, we wish to extend our congratulations to them.

At LBM, we continue to strive for excellent business growth through expert business social media management and we are very pleased to have done business with them.

If you, your business or someone you may know would also like to benefit from LBM’s track-record of success in sustainable business growth through the leveraging of LinkedIn, then contact us and we’ll be happy to speak with you and offer you a consultation.

Michael Holloway

Lead Writer

Written for Dr. Mark D. Yates, the LinkedIn Expert’s Expert.

LBM | 0151 647 1416 | | Tarran Road, Tarran Industrial Estate, Moreton, Wirral, CH46 4TU

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Should You Hire an Apprentice?

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It can be a difficult decision for employers deciding whether or not they should take on an apprentice and whether it will be a good investment for the business. The word “apprentice” is defined as “a person who is learning a trade from a skilled employer, having agreed to work for a fixed period at low wages”. If we break down this definition, we can analyse the pros and cons of hiring an apprentice.

“A person who is learning a trade”

Statistics show that 56% of apprentices are between the ages of 16 and 24. People at this age will usually have less experience in the working world, as they may have recently left school or college. An apprenticeship is a great way to get into the working environment while still remaining in further education. They will gain the experience of full-time employment, while studying for a course of their choosing. Apprentices will usually start their new position with limited knowledge of the sector they are working in but most are eager to learn.

However, on the other side of the coin, employers may see this as a risk. Employing a new staff member with little to no experience may seem like a liability for the business. Hiring an apprentice is a luck of the draw, while some may be more willing to learn and develop their skills, others are only there because they “have to be”. This can usually be prevented early in the interview stages so problems like this will occur very rarely.

“Agreed to work for a fixed period”

Not every apprentice is the same. While some are eager to learn and will work their hardest for the business, there may always be those few who aren’t putting the effort in. That is why apprenticeships are usually agreed for a certain period of time, usually one or two years. After the apprenticeship period, employers have the choice to either hire them again as a proper member of staff or move on without them. Employers are not obliged to offer a job at the end of the apprenticeship. In extreme cases, the employer will be able to let the apprentice go before their time, but this would have to be discussed with the apprentice’s agency beforehand.

At low wages”

One of the key advantages that employers consider when taking on an apprentice is the decreased cost. Apprentice wages are significantly lower than the minimum wage for standard employees, with apprentice wages being around half of the minimum wage. Apprenticeship costs are decreased due to employers normally having to pay some money into providing the education required, but in some circumstances the government are willing to pay the education fees. Even with the initial education costs for a business, hiring an apprentice will still be cheaper overall.

Above are just some of the advantages and disadvantages of bringing an apprentice into a business. While there may be a risk that they may be unproductive, they may in fact help to progress. So to answer the question at the top of this page, should you hire an apprentice? That’s entirely up to you…

Harrison Smith

Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.

LBM Info

The Tao of Bruce Lee …..

March 13, 2017 |  by  |  Humour, Linkedin Blog

With his unique blend of martial mastery and metaphysical wisdom, coupled with his premature death at the age of 32, Bruce Lee is one of those rare cultural icons whose ethos and appeal remain timeless.

Many of Bruce Lee’s pearls of wisdom have their roots in Lao Tzu’s classic text, The Tao Te Ching which was written in 6BC.

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Kill by mouth …..

March 6, 2017 |  by  |  Humour, Linkedin Blog

During our lifetime, we spend more time speaking to ourselves than we do to any other person.

Harvard psychologist Shawn Achor says that the most important conversations we ever have, are the ones that we have with our self. Primarily, because the relationship we have with our self influences the relationships that we have with others.

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Tips for a Top LinkedIn Profile

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LinkedIn is known as the leading social network for B2B professionals. It is used to maintain an online business presence and communicate with people within your own business and other businesses. As the UK’s leading LinkedIn business growth consultancy, LBM know a thing or two about creating a top LinkedIn profile. Having a profile at such a high standard will help boost your search rankings straight above everybody else on LinkedIn. Here at LBM, we have compiled a few tips which, if followed, will send your profile straight to the top.

First ImpressionsTips for a top LinkedIn profile (1)

First impressions are everything. People always judge the book by the cover, so make sure that yours is attractive and inviting and the best that it can be. How your profile is initially seen could be the difference between being viewed and dismissed.

Always include a profile photo on your account, making sure that it looks professional. A professional photo can get you up to 14 times more views as business owners are not going to want to interact with people who keep themselves anonymous. Located next to your profile photo and name is your LinkedIn headline. Your headline is one of the first things that will be read as they appear in search results next to your name and job positon. You should use them to sell yourself and your skills, but remember, you only have 120 characters to use.

Having so much information about yourself online is useless if there is no way people can act upon it. Always remember to include your contact details on your profile. If somebody is interested in you and your services, they may want to get in touch as soon as possible.

The Devil is in the Detail

Once you have convinced somebody to actually view your profile, they’re going to want to have a look around before making any solid decisions. Only the best business people will carry out full due diligence before embarking on any business venture. They are going to want to learn more about who you are as a person and what experiences you have had in the past, as past experiences can indicate what type of person you are and influence decisions.

Your previous work experiences and educational history will give more insight as to who you are and may be that pushing factor that gets somebody to send you that connection request. Always try to have as much information on your profile as possible, despite how small and minute you might think it is. Just try not to make your profile a wash of text. Lines of text makes your profile look daunting to read over.  Adding media to your profile makes it more appealing for whoever views it.

If you add your skills onto LinkedIn, you can also increase your profile views by up to 13 times. Here you can showcase all your expertise to everyone. Once skills are added, aim to gain endorsements onto those skills. Endorsements add credibility from outside sources to vouch for your skills.

Connections Count

Certain members of LinkedIn will look at the number of connections that you have on your profile. If you have less connections, you are seen as having less credibility. Having 500+ connections helps to boost your chances of appearing nearer the top of search results.

If you grow your connections on LinkedIn, you will start to develop a professional network. These can be used to spread your reach across the platform, as you will have a larger number of 2nd and 3rd level connections. On LinkedIn, the average CEO of a company will have around 930 direct connections. Counting 2nd and 3rd levels that can equal a professional network of a couple of thousand.

If you’re looking to grow your network, using LinkedIn’s advanced search feature can help you find people in specific industries or positions that you may be able to work with. Narrow down your search even more by investing in LinkedIn Premium or Sales Navigator.

We hope that we have helped you understand how you could improve your LinkedIn profile. LBM know lots more about leveraging LinkedIn successfully for profitable, sustainable business growth, so feel free to contact us using the details below.

Check out our accompanying Slideshare presentation for more information.

Harrison Smith

Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.               LBM Info

The Professor of Play says …..

February 27, 2017 |  by  |  Humour, Linkedin Blog

Cambridge University thinks that play is such an important component of creativity and emotional well-being, that it’s hiring a Professor of Play.









Research shows that a playful mindset at work, free of the burden of office politics and inauthetic hierarchical posturing, significantly enhances creativity and problem solving.

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Age like wine not milk …..

February 20, 2017 |  by  |  Humour, Linkedin Blog

There seems to be an ever growing number of keyboard warriors on social media.

Cyber bullies who are a colloidal carbuncle on the backside of humanity.












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How Does LBM Benefit You and Your Business?

February 16, 2017 |  by  |  Linkedin Blog

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Link Business Marketing’s aim is to help you leverage LinkedIn for successful and profitable business growth. Our team of LinkedIn specialists utilise all features that LinkedIn has to offer in order to help our clients businesses grow. We do this using different methods to gain the most traction possible for profitable and sustainable business growth.

LinkedIn ProfilesHow do we benefit you and your business-

LBM creates fresh, brand new LinkedIn accounts for your most senior-level workers, giving them high-quality, presentable and attractive LinkedIn profiles. With the information which you provide us, our LinkedIn specialists create the best possible scripts to upload onto the different sections of your profile. Scripts are sections of your profile which tell people all about yourself. Scripts can be about employment history, educational background, skill-sets etc.

LinkedIn profiles need to stand out against the rest. You want your profile to be the one that attracts other LinkedIn users to view it. You need your profile to sell yourself and sell the business which you work for. Did you know that 75% of B2B buyers use social media to make purchasing decisions? Having that top profile may be the difference between making or losing the sale you were hoping for.

Key Words

When creating clients’ profiles, LBM’s LinkedIn specialists conduct research to discover what keywords would be most beneficial on your LinkedIn profile. Keywords maximise the chances of your profile appearing amongst the top search results on LinkedIn. The majority of people don’t even move onto the second page of results when searching online, so being right at the top of the first page will definitely increase the chances of potential business growth.

Over half (55%) of buyers search for the vendors they’re looking to buy from before making their final purchasing decisions. If they do their due diligence and cannot find your profile or your profile is only the bare minimum, some credibility might be lost and that is why it’s our aim to get your profile straight to number one.

Lead Generation

Businesses can’t run without clients and not all businesses have clients constantly rolling in. That’s why leads are sometimes needed as a way to start a potential business relationship. Our LinkedIn specialist utilise the advanced search function on LinkedIn to generate solid leads for you and your business, using only criteria you give us to find the right customers for you. These leads can open doors to brand new business opportunities, increasing your business growth.

Some businesses rely on leads to generate clients for business growth and use lots of different methods and tactics. LBM use LinkedIn’s premium service to get the most accurate and relevant leads for your business. 80% of B2B social media leads are generated using LinkedIn, so we know that it’s a reliable source for aiding business growth.

If you wish to create LinkedIn accounts for your business and employees or you just need some assistance with maintaining a current profile, LBM will be happy to help you.

Harrison Smith

Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.


LBM Info

Uncommon sense …..

February 13, 2017 |  by  |  Humour, Linkedin Blog

Despite being very clever Jan was, by his own admission, a trouble maker at school and quickly dropped out of college.








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You Learnt More From School Than Just Qualifications

February 9, 2017 |  by  |  Business, Consultancy, Linkedin Blog

Academic qualifications are impressive achievements. Many people spend years at college and university studying for their degree, which is the making of their career path. After school, I spent three years studying for a degree in English Literature and Creative Writing and another two years studying for a Masters. But there is more to learn from school than just qualifications: social skills, self-control, motivation, focus and resilience, to name but a few.

My qualifications were some of my proudest life-achievements. But I know that they, alone, weren’t wholly responsible for moLBM Logoulding me as a person. Through school I learnt essential social skills, having an understanding of various types of people, knowing that everyone is different. I developed a sense of empathy, which gave me powerful communication skills, allowing me to communicate on different levels, as I know everyone is different. Facilitating interaction with excellent interpersonal skills is very valuable and very powerful – you can gain a lot from someone from an initial interaction, talking to someone on a personal, friendly level. To me, this also acts as respect. When you communicate effectively and you respect someone, you receive respect back – and that is a strong key to success.

In business, it is key to have good self-control. To be able to regulate your own thoughts, emotions and behaviour. I think that, when dealing with a variety of people: clients, customers, colleagues, high-end businesspeople, it is important to stay level-headed and in control of, not only the situation, but your own thoughts too. This is something that doesn’t come from a qualification. You learn this essentially from school, in interacting with different people in different classes. You would have felt under pressure for the first time in your life, which would have helped develop you to handle yourself, a maturity you can transfer to a professional level. An admirable attribute that will help you keep your cool, concentration and control your emotions in high-pressure situations.

As someone who works with words, writing content for LBM and our clients, I must keep my creativity going all the time. I could say I developed my creativity from studying English, but to be creative, you must also be focused. I had some good teachers in school and college, and they taught me to keep my focus while working on things. Put pen to paper, don’t get distracted, and using a kind of self-discipline to make sure the work gets done. This skill in focus is essential in the workplace, as businesses and even your own career (whatever that may be) will require a certain level of focus. Keep your eye on the goal and achieve what you set out to achieve. My qualifications didn’t set me up for that. I learnt that from my experience in the education environment, from my teachers, from working hard and paying attention from the beginning.

Other than qualifications, school gives you a certain resilience. It makes you tough. Gives you a thick skin. School isn’t always the happiest place for young people, it’s a time when you’d be uncomfortable and maybe a bit awkward, but it’s what came from that which matters the most. You would have learnt to be tougher, braver, confident and strong-minded than ever. That kind of ability can’t really be taught, but learnt and developed. It’s one of the best characteristics to have, to be strong in the face of adversity, unflinching in failure. This is why you learnt more from school than just qualifications, so you should always remember there are different experiences that make a successful person.

Michael Holloway

Lead Writer

LBM Info

The life of Brian …..

February 6, 2017 |  by  |  Humour, Linkedin Blog

Whilst researching Supernovae as part of his post-doctoral research, 29-year-old Brian kept coming to the conclusion that the expansion of the Universe is accelerating.









But all the research at the time, by some of the world’s leading astrophysicists, came to the opposite conclusion, that the expansion of the Universe was decelerating.

So Brian spent the next few months trying find out where he had gone wrong, because as he says, “I was an apprentice astrophysicist with little experience, contradicting the best Professor’s on the planet. So I must have got it wrong.”

But try as he might, he couldn’t find a mistake.

So almost apologetically, Brian published his research, asking the world’s leading scientists to correct his conclusion.

However, despite years of trying, not one astrophysicist could dispute Brian’s conclusion.

In 2011, thirteen years after his research was first published, Professor Brian Schmidt was awarded the Nobel prize for Physics for “completely changing our understanding of the structure of the Universe.”

Brian now has his own group of research students and one of the first things he teaches them is the words of St. Augustine who some 1,200 years ago said, “Fallor ergo sum”, which translated is, “I err, therefore I am.”

Brian also tells his students that the most successful are not the cleverest, it’s those who are bold, not afraid to make mistakes, and who believe they are good enough.

So if you must doubt something, doubt your limits.



Here is one of the funniest scenes from the movie Life of Brian: Welease Woger













  • A Chinese man faked his own death, but his family were suspicious, they didn’t bereave him.
  • I tried to start up a chicken dating agency but failed, it was a struggle to make hens meet
  • The tiles, A, E, I, O, and U were discovered in a dead scrabble players stomach, vowel play is suspected.
  • A Mexican stuntman died while making a film, at the funeral his mother approached the director and said,
    “Jesus died for your scenes.”


Live big & love deep.


Moving minds l Transforming performance

How Does LinkedIn Benefit Young People?


According to research, the common demographic for LinkedIn are users between the ages of 30-49, with 27% of profiles accounting for this age bracket. This is a massive difference when compared to the percentage of users between the ages of 18-29, who only count for 15% of registered profiles.

As a young person, these figures don’t surprise me at all. Before my current position as a social media executive at Link Business Marketing, I had always assumed that LinkedIn was solely for big name businesspeople to talk and communicate amongst each other. I never knew about the potential that it could have for young people like myself.

When I got my job at LBM, the first thing I did was create a LinkedIn account; after all, I couldn’t work for a business that deals with it on a daily basis without having an account myself. The moment I created my account I learnt more about LinkedIn which gave me a better understanding of the business social media platform.

It instantly became apparent that it was more than just a platform for people to communicate and share content. LinkedIn can work as a full online CV which can be viewed by anybody whenever they want.

As a young person who had just left school, there wasn’t much information about myself that I could upload but could upload my full education history as well as a few other experiences that may aide my appearance to others who viewed my profile. I used my CV when beginning my profile to copy over some of the essential information onto my profile. I also took ideas from LinkedIn and added more information onto my personal resume.

With a full resume uploaded onto LinkedIn, I began to explore and navigate through the different features it offers. I discovered the option to follow lots of different people and businesses. I ventured through the lists and followed who and what I found interesting. As well as seeing posts from my own business, LBM, my feed is now also full of updates from companies I am interested in, keeping me up to date with any information they upload online.

Before my employment at LBM, I was signed up to numerous jobs agencies and organisations to help me get on my feet after leaving school. I never knew about LinkedIn’s job searching functions. You can search for positions in any area of work or any vacancies in companies of your choice. If you find a job you’re interested in, you can simply click to apply. It works very similar to the job websites mentioned, but personally I felt that it was more useful.

There are lots more features on LinkedIn which young people can use for their own benefit, but I thought that I would highlight some of the more important ones that I wish I had known about before my current position at LBM. It has limitless potential for young people but unfortunately, it’s only seen as a platform for businesspeople.

I never imagined that I would create an account back when I was in school, but now that I have I can certainly say that I will definitely keep it and use it throughout the rest of my working life.

Harrison Smith

Social Media Executive

Written for the Dr. Mark D. Yates, the LinkedIn Expert’s Expert.


LBM Info

OK Buster …..

January 30, 2017 |  by  |  Humour, Linkedin Blog

Buster had a very big problem.









A Mike Tyson uppercut had just sent him crashing to the canvas at the end of the 8th round. Having staggered to his feet at a count of nine Buster was saved by the bell.

Coming in to the fight Tyson was an overwhelming favourite with an undefeated record of 37 wins with 32 knockouts.

The bell rang for the start of Round 9 and the world waited for the inevitable and another Tyson knockout. But despite a barrage of vicious hooks and uppercuts, Douglas somehow managed to stay on his feet, survive the round and land some blows of his own.

Miraculously, the tide was turning, and in the 10th round Douglas unleashed a heavy four punch combination which knocked Tyson down and left him unable to beat the referees count.

Douglas was crowned the heavyweight champion of the world.

In his post-fight conference Douglas revealed that he had made a promise to his mother on her death bed that he would win the fight. His mother had died 23 days before the fight. Despite Tyson’s intimidating record, Douglas said. “I didn’t know how I was going to win the fight, but I knew I was going to win because I had promised my mom.”

Research by the author and neuroscientist Professor Richard Restak, shows that when we have an all-consuming purpose and reason for doing something, the limbic part of the brain overrides the neocortex. The neocortex rationalizes that it’s time to stop being punched in the face, and wants you stay on the canvas and be defeated, but the limbic brain evokes a dominant fight response.

Also, the adrenalized nature of a purpose driven limbic response means that we’re far less likely to see problems and feel pain, and are more likely to see possibilities and potential.

Hence a mother running back into a burning building to save her child, and a daughter lifting up a one-and-a-half-ton car a few inches so her trapped father can escape.

When your “why” resonates with your soul, the “how” tends to appear.



  • I thought it was the tumble dryer that shrank my clothes. Turns out it was the refrigerator.













  • An old couple are at church, when the wife leans across to her husband and whispers,
    “I’ve just let out a silent fart, what should I do?”, to which he replies, “change the battery in your hearing aid”.
  • The writer of ‘The Hokey Cokey” song has died.
    It was a struggle getting him in the coffin.
    They put his left leg in, then the trouble started.


Live big & love deep.


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