60 Seconds With the LinkedIn Expert’s Expert – Using LinkedIn’s Built in Analytics to Fast Track Your Business Direction

June 9, 2014 |  by  |  60 Seconds, Linkedin Blog

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Using LinkedIn’s Built in Analytics to Fast Track Your Business Direction

LinkedIn has analytics which show you how much activity there has been on your profile or company page. The company page analytics are only available to the administrator of the page while you can view your own at any time.

If you go to your homepage and click on ‘Who’s viewed your profile’ in the right hand column underneath ‘People you visited’. You will be taken to a page that tells you how often you are viewed and how many times you have been searched. It also lists who has viewed your profile.

On company pages you can click on the analytics page to view information such as what industry has viewed your page the most, and the seniority of people. It also shows how well posts are trending.

By using the analytics you can target set audiences or improve on areas where you are not doing so well. This allows effective marketing as you can find out which media is attracting attention and which is letting you down.

Tough Talk

Analytics are very useful as the information obtained allows you to find out more about your audience and improve your marketing. By actively checking your analytics you can avoid media that would not attract attention. It can also be a gauge to see how well people react to certain posts.

Tool Tip

Only an administrator can view the analytics of a company meaning that competitors cannot view the statistics. Use this to your advantage by improving areas where you feel that you are not doing well.

Best LinkedIn Group To Join:

Power Belt

Black Belt Power Networkers

Business Page Of The Week:

Link Business Marketing

Link Business Marketing Ltd

Best Three Networkers To Connect With:

Dr Mark D. Yates

Julie Yates

Steve Mason


When The Going Gets Tough – The Tough Get Going.

See you next time.

You can join the Linkedin SWAT Corporate Programme at www.linkedinswat.co.uk

Connect with me Dr. Mark D. Yates at LinkedIn

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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