60 Seconds With the LinkedIn Expert’s Expert – Using LinkedIn Publisher to Promote Your Brand

July 8, 2014 |  by  |  60 Seconds, Linkedin Blog

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Using LinkedIn Publisher to Promote Your Brand

LinkedIn publisher or posts is a new tool that is slowly being added to everyone’s LinkedIn profiles.

Previously the only people that could publish posts on LinkedIn were its Influencers, celebrities and bloggers who LinkedIn selected personally to be able to post content onto the website.

Once you have access to the long-form publishing on LinkedIn, you can create long posts and blogs, full of rich media, with no character limit. The posts you publish are showcases at the top of your profile and can be searched for on and off LinkedIn.

Members that find your posts but either can’t connect with because you have hit 30k, or they don’t know you, can follow you, to receive your posts and updates on their homepage news feed, but not have to be connected with you.

Posts are a very powerful tool for blogging and advertising without many of the usual constraints LinkedIn has in place for update.

Tough Talk

While LinkedIn is rolling out the access to publishing posts slowly, you can apply for early access. And if you’re really serious about leveraging for profitable business growth, you should do.

specialedition.linkedin.com/publishing

Tool Tip

LinkedIn uses the first image that appears in your post as the preview image for it on your profile page. Be strategic with which image you wish to appear on your profile, to represent the entire post.

Best LinkedIn Group To Join:

Power Belt

Black Belt Power Networkers

Business Page Of The Week:

Link Business Marketing

Link Business Marketing Ltd

Best Three Networkers To Connect With:

Dr Mark D. Yates

Julie Yates

Steve Mason

 

When The Going Gets Tough – The Tough Get Going.

See you next time.

You can join the Linkedin SWAT Corporate Programme at www.linkedinswat.co.uk

Connect with me Dr. Mark D. Yates at LinkedIn

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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