60 Seconds With the LinkedIn Expert’s Expert – Publishing posts on LinkedIn

February 4, 2015 |  by  |  60 Seconds, Linkedin Blog

Link Business Marketing, Dr Mark D Yates, LinkedIn Speaker, LinkedIn Consultancy, Hire A LinkedIn Expert LinkedIn Training


LinkedIn is a great self-publishing platform, which can be a great opportunity to showcase what you think to a global audience of like-minded professionals. It’s also the perfect way to strengthen your professional identity. It’s great for thought leaders, because it provides visibility and the opportunity to engage with readers through comments.


As with all writing, your goal should be to build trust with your audience. Next you should get inspiration on what your post is going to be about – preferably something related in your field of work is a good place to start. You will find that adding complements your original posts, with appropriate images, documents, presentations, or videos will enhance your credibility and give you another way to showcase your talents.

Go to “Home” and click the pen icon. “Create a post” will appear, follow the prompts. Publish an original article or respond to a trending issue in your industry in real time. That demonstrates that you have your finger on the pulse and are a person with ideas worth listening to.


Tough Talk:

You should really avoid posts that are too personal – as this will throw the attention of your readers. Write about trends in your industry or challenges in the field. Have you already published a popular blog on your website – you can use LinkedIn to republish it and reach more people, but most importantly always keep your audience in mind as you write.


Top LinkedIn Tip:

LinkedIn does not provide editing services. Therefore it’s important to check and recheck your work before publishing it or even get someone else to read over it before publishing. Lastly as a general rule, it is good practice to make sure your long-form posts are longer than three paragraphs.


Link Business Marketing, Dr Mark D Yates, LinkedIn Speaker, LinkedIn Consultancy, Hire A LinkedIn Expert LinkedIn Training

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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