60 Seconds With the LinkedIn Expert’s Expert – Posting Professional Photographs can Increase Your Business Growth

May 20, 2014 |  by  |  60 Seconds, Linkedin Blog

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Posting Professional Photographs can Increase your Business Growth

Most people think of LinkedIn as being a professional profile where words do the talking, not pictures.

But things have changed in the world of LinkedIn with the introduction of what is called “Professional Portfolio” earlier this year and as a LinkedIn expert, I believe this is a positive change.

This tool allows you to directly upload pictures, videos and slideshows to your summary, experience, education and other sections on your LinkedIn profile.

On a professional networking site such as LinkedIn, your picture may affect the opportunities that come your way, especially if you have not met the other party in person.

Let me take recruitment as an example. It is proven that 20% of recruiters spend their time looking at the picture on your profile. Not as much time is spent on your skills or past work experience. Therefore, your profile picture and the pictures you upload play a big role in whether you are able to interest a recruiter enough to contact you. Exactly the same rule applies to your potential business contacts on LinkedIn.

Tough Talk

LinkedIn isn’t Pinterest. It’s not Instagram. It is a very text-heavy platform. Use the “Professional Portfolio” tool to your advantage. Posting photographs of your Saturday night out will NOT generate the right audience and will NOT lead to profitable business growth. If you are going to upload pictures like that, stick to Facebook.

Tool Tip

As you can see from the information above, Professional Portfolio is flexible and versatile, it allows you to showcase your company in a number of different ways and is fairly straight forward to use:

Click on Profile > Edit Profile from the Menu at the top of the page, and under each job description/skill summary, click on the following drop down menu to:

• add a link or
• upload a file.

Best LinkedIn Group To Join:

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Best Three Networkers To Connect With:

Dr Mark D. Yates

Julie Yates

Steve Mason

 

When The Going Gets Tough – The Tough Get Going.

See you next time.

You can join the Linkedin SWAT Corporate Programme at www.linkedinswat.co.uk

Connect with me Dr. Mark D. Yates at LinkedIn

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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