60 Seconds With The LinkedIn Expert’s Expert – LinkedIn Showcase – the who, what, & why to profitable growth

February 18, 2014 |  by  |  60 Seconds, Linkedin Blog

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LinkedIn Showcase – the who, what, & why to profitable growth

As pro-active LinkedIn users should know, LinkedIn have introduced a unique tool called LinkedIn Showcase Pages.

LinkedIn Showcase Pages give you an opportunity to highlight your individual brands & share specific content with a targeted audience. As with a company Page, you can share Company updates, but with these pages, you can highlight a specific service that you feel will get more of an audience.

 

Showcase Pages are not Company Pages, and they don’t have all the same features. For example, Showcase Pages will not have a tab for Careers or Products and Services. The Showcase Page IS the product or service.

It seems likely that an abundance of new pages will increase the number of users on the business social media platform, simply because there will now be more business units and brands wanting to spread their news.

Tough Talk

What are you waiting for? Create relationships that matter. Showcase Pages are aimed at building relationships with other LinkedIn members. Create a page for a certain aspect of your business that has its own messages and audience segments. This is how YOU WILL grow and generate more awareness of your business on LinkedIn.

Tool Tip

Showcase Pages are another sign that LinkedIn is no longer just about finding jobs and recruiting. It has become a professional publishing platform for a range of content. Indeed, Showcase Pages don’t include job listings at all — if you want to find those, you’ll have to go to the main company page.

Best LinkedIn Group To Join:

Power Belt

Black Belt Power Networkers

Business Page Of The Week:

Link Business Marketing

Link Business Marketing Ltd

Best Three Networkers To Connect With:

Dr Mark D. Yates

Julie Yates

Steve Mason

 

When The Going Gets Tough – The Tough Get Going.

See you next time.

You can join the Linkedin SWAT Corporate Programme at www.linkedinswat.co.uk

Connect with me Dr. Mark D. Yates at LinkedIn

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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