60 Seconds With The LinkedIn Expert’s Expert – LinkedIn Recruiter InMail feature change, equals smart business growth

February 4, 2014 |  by  |  60 Seconds, Linkedin Blog

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LinkedIn Recruiter InMail feature change, equals smart business growth

to group members free of charge, without using their InMail tokens.

On January 14th this changed. The ability to send free messages to group members will be removed completely. You will have to dip into your monthly InMail tokens to send messages to group members now, and the option of sending mass messages is impossible.


Don’t despair. At first glance, this might seem like a bad decision, and for recruiters it may make sending InMails to groups more time consuming. However, being able to send a more personalised message to individual members, may in fact result in a more positive response.

Instead of aiming for sheer quantity, changing this tactic to improve the quality of the message, may result in a higher quality of response for a recruiter. Spend less time trawling through responses to an advert, and spend more time personalising an individual message to each of your prospects.

Tough Talk

While it was quick and easy to send mass emails, it did not often get consistent results. Take some time to put more effort into personalising your messages. Individual InMails that have a personal touch might make your deal. Fine tune your recruitment lists to include only those you REALLY want to spend time and an InMail token on.

Tool Tip

If you have enough tokens you could still send a mass mail, with each recipient appearing to receive a personal message. Remember to uncheck the “Allow recipients to see each other’s names and email addresses” tab if you don’t want recipients to see it is a mass mail.

Best LinkedIn Group To Join:

Power Belt

Black Belt Power Networkers

Business Page Of The Week:

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Link Business Marketing Ltd

Best Three Networkers To Connect With:

Dr Mark D. Yates

Julie Yates

Steve Mason


When The Going Gets Tough – The Tough Get Going.

See you next time.

You can join the Linkedin SWAT Corporate Programme at www.linkedinswat.co.uk

Connect with me Dr. Mark D. Yates at LinkedIn

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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