60 Seconds With the LinkedIn Expert’s Expert – LinkedIn Business Account

August 30, 2015 |  by  |  60 Seconds, Linkedin Blog
LinkedIn partners & LinkedIn training LinkedIn Partner | Tough Talk | Join Our Consultancy Group | Dr. Mark D. Yates

The LinkedIn business account is a very useful tool for marketing on LinkedIn. The Business account allows you to place separate ads on LinkedIn so you can choose when and where you want the ads to go out. With the LinkedIn business account when you add someone to the account you need to assign them one of three roles they include:

Standard user: Ad Campaigns and Reporting.
View campaign data and reports for the business account.
Create new campaigns and ads.
Edit existing campaigns and ads.

Viewer: Ad Campaigns and Reporting.
View campaign data and reports for the business account.
No ability to edit any campaigns or ads.

Admin: Ad Campaigns, Users, Reporting, Settings and Billing.
View campaign data and reports for the business account.
Create new campaigns and ads.
Edit existing campaigns and ads.
Manage user access to the account for any Standard Users or Viewers.

Each user can add billing contact, campaign contact and creative contact (In order to add a new user to the account you need to be connected with them).
Instead of using your personal profile, to use a LinkedIn business account requires you to have a company page. Since multiple people can access it you do not need to manage it constantly by yourself or you can manage multiple clients at once for example.

Tough Talk:

If you don’t take advantage of the LinkedIn business account you are wasting a lot of time managing one client at a time.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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