60 Seconds With The LinkedIn Expert’s Expert – How Unified LinkedIn Profile Strategies Accelerate Business Growth

February 25, 2014 |  by  |  60 Seconds, Linkedin Blog

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How Unified LinkedIn Profile Strategies Accelerate Business Growth

Having all of your employees on LinkedIn is a great way of attracting more connections and therefore, more potential clients. BUT in order to accelerate business growth, you must abide by the following rules.

 

Make sure that each employee profile includes:

• a clear and detailed explanation of your business which you have proofed and approved. How else are potential clients going to know that they are potential clients?

• a professional profile picture. Professionals want to know who they are doing business with.

• a personalised explanation of their role.

• skills relevant to their role, endorsed by
every person in the company.

• relevant business pictures posted under the summary and current headings. Many readers are turned off by a profile which is too ‘text heavy’.

In summary, your company profiles should all have a uniform style.

What you are aiming at is ensuring that, no matter which of your employees they find, potential customers will find an attractive point of contact with your company.

Tough Talk

It takes more time to implement a unified LinkedIn strategy, but if that puts you off, then you are obviously not interested in business growth. A unified strategy gives you that much needed edge over your competitors. A serious business professional will appreciate just how valuable that is.

Tool Tip

Although you want the profile style to be unified, encourage your employees to seek their own connections through groups. This will increase the number of 2nd & 3rd level connections that each of your employees has, thereby increasing the number of potential clients who can view all of your profiles.

Best LinkedIn Group To Join:

Power Belt

Black Belt Power Networkers

Business Page Of The Week:

Link Business Marketing

Link Business Marketing Ltd

Best Three Networkers To Connect With:

Dr Mark D. Yates

Julie Yates

Steve Mason

 

When The Going Gets Tough – The Tough Get Going.

See you next time.

You can join the Linkedin SWAT Corporate Programme at www.linkedinswat.co.uk

Connect with me Dr. Mark D. Yates at LinkedIn

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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