60 Seconds With the LinkedIn Expert’s Expert – How LinkedIn projects can turbo charge your business revenue

May 27, 2014 |  by  |  60 Seconds, Linkedin Blog

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How LinkedIn projects can turbo charge your business revenue

The summary and current sections of your LinkedIn profile are a great way to advertise what you can do for your clients. The projects section, however, is the best way to advertise what you have already done for your clients.

Projects can turbo charge your business revenue by illustrating evidence of your expertise. They are your chance to describe in depth a particular work project, emphasising the specification, the skills utilised and the successful outcome.

You can further legitimise your claims by including the names of team members who worked on the project. You must be connected to your team members’ profiles to do this, but when you do, their name doubles as a hyperlink to their profile. This will enhance the presence of your company on LinkedIn.

Tough Talk

If you think that just including what you can do for your clients will be enough to attract new business, think again. Professionals only want to do business with companies that have a proven track record of success in their endeavours. If you were given the choice between doing business with someone who makes lots of claims about what they can achieve but provides no evidence, and doing business with someone who can back their claims up, who would you choose?

Tool Tip

To add team members to your LinkedIn projects:

1. Click on the ‘profile’ on the navigation bar at the screen. This will bring you to your profile.

2. Click on the ‘edit’ icon beside your profile picture.

3. Scroll down to your projects section.

4. Click the blue ‘edit’ icon underneath the title of the project you wish to edit.

5. In the ‘Team Member’s box, write the name of the team member you wish to add, and, if you are connected with them, it will add their name as a hyperlink to their LinkedIn profile.

Best LinkedIn Group To Join:

Power Belt

Black Belt Power Networkers

Business Page Of The Week:

Link Business Marketing

Link Business Marketing Ltd

Best Three Networkers To Connect With:

Dr Mark D. Yates

Julie Yates

Steve Mason


When The Going Gets Tough – The Tough Get Going.

See you next time.

You can join the Linkedin SWAT Corporate Programme at www.linkedinswat.co.uk

Connect with me Dr. Mark D. Yates at LinkedIn

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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