60 Seconds With the LinkedIn Expert’s Expert: Creating a new group on LinkedIn

January 7, 2015 |  by  |  60 Seconds, Linkedin Blog

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Why are you creating a group? Once you’ve established a clear purpose for your group, you can start to create content.


To create a new group, you need to:


  • On the header, hover over the “Interests” tab and click the submenu “Groups”.
  • At the end the list where it displays the groups you’ve joined, click “View More”.
  • Scroll to the end of the list and click “Create a Group”.

You need to think of a title for your group with a character limit of 100. Try to make the title as clear to the purpose of the group as possible. There are now rules; your title cannot contain the words “Link”, “Linked” or “LinkedIn”. If it contains these words then you will not be able to upload your group.

You then need to upload a logo; this isn’t a required field, but will make your group more attractive and influence viewers/joiners. Try various resolutions of images, but ensure the file size remains below 100KB. Check the box to verify the image is yours.

Add a summary, which will be displayed in the group directory; a summary of what the group is all about and why people should join is advisable. Your Summary has a character limit of 300 characters (including spaces).

You will need to add a full description for your group, which will be displayed on the main page and has a character limit of under 2000.

The website field should be pretty straight forward. Paste a link to your website’s URL, if you have one.

The Group-Owner’s email address is your choice. However, choose wisely as it’s likely to be an email for administrative purposes, for alerts about anything happening on the group.

Access to the group is your preference. You can make it an Auto-Join, so that anyone can join without pending an approval from a manager, admin or owner of the group. Or go for the request permission setting, to require users to be approved before joining the group.

If you check the box for a Twitter Announcement then a post will be uploaded to your Twitter account’s feed broadcasting that you have just created a new group on LinkedIn.

Check the box to agree with the Terms and Conditions and then you are able to publish your group.

Now decide whether your group should be a members only or an open group. The difference is, on an open group all content is visible, even to those who haven’t joined and a members only group, hides all content until a user has joined the group. The choice is yours.

Congratulations. You have now successfully set up a group on LinkedIn.


Tough Talk:

If any problems occur, I would recommend trying a process of elimination to tackle the error before contacting customer services. This is why it is urgent to back-up all the content you create in a Word Document, to ensure you have access to it. Should you need to re-enact the group creation process you will be able to paste each field in without needing to type it up again.


Top LinkedIn Tip:


As I said in the previous section, back-up each section of your group to save yourself a lot of time and to protect yourself if anything goes wrong on Linkedin on uploading.


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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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