60 Seconds With the LinkedIn Expert’s Expert – 3 tips to successful Linkedin Marketing

December 10, 2014 |  by  |  Linkedin Blog

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Three small tips to maximise your digital marketing strategy in 2015.


Linkedin isn’t just for business professionals and job seekers, it is a wonderful platform for growing businesses too. Linkedin allows you to make connections, generate leads even establishing partnerships and creating better brand awareness. It should be no surprise that Linkedin really should be part of your successful digital marketing strategy. Followers of brands on LinkedIn are usually following brands on other social platforms, they are aware that companies use the platforms to sell their products and services. This is definitely not the case on LinkedIn, where blatantly pushing your business, spamming and obvious hard selling is highly frowned upon. Here are three strong tips to help your business gain the most successful Linkedin business marketing possible without falling into SWAM.

Tip 1 

Find your customers and connections- It is possible to find highly targeted customers and connections for your business on Linkedin. The targeting on Linkedin is unparalleled in the realm of digital advertising meaning that small businesses can zero in on the exact industry that they are looking for. This targeting can help with high quality leads and ultimately strong business connections for the company.

Tip 2 

Use sponsored updates- – Businesses pay to push their post onto a user’s LinkedIn feed. This pay-per-click feature offers demographics similar to other social platforms (location, gender and age), but one key differentiation is the ability to customize based on company name, job title, job function, skills, schools and groups.

Tip 3 

Post high-quality content- Good strong content is key when trying to attract views, leads and even business connections. Good content can be highly targeted and should accomplish two goals. Firstly, your content should teach others something, solve a problem they may have been facing or allowing them to learn something new. This in turn establishes you as a thought leader of that space. It should also attract the targeted professionals and businesses you have been searching for, a snappy title or wonderfully written content with relevant SEO can do this.



With these three simple tips you just can’t go wrong when it comes to using Linkedin for successful business marketing.

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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