60 Seconds Tough Talk – Three small tips to maximise your digital marketing strategy

May 31, 2015 |  by  |  60 Seconds, Linkedin Blog

LIN tough talk black

As you may already know, LinkedIn isn’t just for professionals and job seekers, it is a platform for growing your business too. From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn really should be a part of your digital marketing strategy.

Tip 1

Find highly targeted customers and connections – The targeting on LinkedIn is unparalleled in the realm of digital advertising. Small businesses can zero in on the exact industry they are looking for, which helps with high quality leads.

Tip 2

Use Sponsored Updates – Businesses pay to push their post onto a user’s LinkedIn feed. This pay-per-click feature offers demographics similar to other social platforms (location, gender and age). However, it has one key differentiation the ability to customize based on company name, job title, job function, skills, schools and groups. 

Tip 3

Post high-quality content – Good content can be highly targeted and should accomplish two goals. First, it should teach others how to solve a problem or how to do their job better. That in turn establishes you as a thought leader in that space – effectively creating a reoccurring pattern. 

Tough Talk:

Followers of brands on LinkedIn are usually following brands on other social platforms. They are aware that companies use the platforms to sell their products and services. This is definitely not the case on LinkedIn. Blatantly pushing your business, spamming and obvious hard selling is highly frowned upon on Linkedin. 

Top LinkedIn Tip:

Because the LinkedIn network consists of a totally different audience, LinkedIn marketing requires a different type of approach to get the results you want. If you use my three simple tips, you really can’t go wrong.


Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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