60 Seconds Tough Talk from Dr. Mark D. Yates the LinkedIn Expert’s Expert – Leveraging Profile Views via LinkedIn Premium Banner

August 4, 2014 |  by  |  Linkedin Blog

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Leveraging Profile Views via LinkedIn Premium Banner

On the 4th June 2014 LinkedIn introduced a new feature available to premium members that allows you to personalise the banner above your profile picture. Appearing as a stock blue border, the feature was created to draw profile views towards members who had paid for premium.

In profile edit mode you will see a link saying edit your background and by clicking this LinkedIn provides you with 22 profile backgrounds as well as the option to upload your own content. This feature also increases how often you are viewed. The banner is the first thing everyone will see when they view your profile, this means that profiles with memorable content will have more people viewing them. The feature will take a few months for it to reach regular members but there are ways to sign up for it early.

Tough Talk

As this is the first thing your connections see you need it to appropriate to your business & convey your message. This feature is prime real estate to promote your business so take full advantage of this. If you don’t you will have the same dreary profile as everyone else & your profile will be skim read.

Tool Tip

Use unique content to really help stand out from the crowd. Although you are supplied 22 stock backgrounds the importance of this feature is that you can upload you own images, making your profile more personal. Think about a visually attractive background that grab people’s attention so that they will want to remain on the profile.

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Dr Mark D. Yates

Julie Yates

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When The Going Gets Tough – The Tough Get Going.

See you next time.

You can join the Linkedin SWAT Corporate Programme at www.linkedinswat.co.uk

Connect with me Dr. Mark D. Yates at LinkedIn

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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