60 Seconds Linkedin Expert Tough Talk – Using LinkedIn to build/reach out to a network of industry professionals

June 4, 2015 |  by  |  60 Seconds, Linkedin Blog

LIN tough talk black

Why use LinkedIn?

With more than 330 million users worldwide, LinkedIn has established itself as the leading professional social networking site on the web. LinkedIn’s strength lies in its capacity for forging and promoting connections, making networking that much easier.

How do I stand out?

LinkedIn allows you to showcase your greatest accomplishments and skills, catering them to the type of business you are looking to enter. Order them in up to 50 skills from most important to least, and ensure that any potential employer sees your best ever achievements first and foremost. Look at common denominators that businesses are looking for and adapt your profile to what they’re searching for.

Don’t be scared 

Don’t be afraid to message employers directly (the worst that can happen is that you don’t get the job) Reach out and make as many connections as possible. Connections are hands down the best way to land a job. If you see that one of your connections works or has worked at your dream company, ask him/her about it. Express interest working for the company, and ask if your connection would be willing to tell you more about the company through subsequent conversations, be sure to convey your interest and knowledge of the industry.

Update your profile 

Make the business think you are a perfect fit for the role! Have your LinkedIn profile highlight skills that the employer celebrates.

Tough Talk: 

Don’t ignore anything! Every connection request is important, any one of them could be the break you have been looking for.  Every ignored request is a missed opportunity. Don’t watch it pass you by. 

Top LinkedIn Tip: 

Take full advantage of the skills section. This is where you can show off and show employers what you’re made of. Don’t be modest and stand out from the crowd.


Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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