60 Seconds Linkedin Expert Tough Talk – The difference between your connections and leads

June 10, 2015 |  by  |  60 Seconds, Linkedin Blog

LIN tough talk black

Do you know the difference between a connection and a lead on LinkedIn?

Your connections are random requests that you can receive at any time through interacting on LinkedIn. Whether it is through posting updates, articles or joining groups you may get a request to “connect” with someone.

Your leads are the connections you request based against a specific criteria, to leverage business opportunities through LinkedIn and build your business network. The idea of leads is that you reach out to a specific group based on your business. By generating leads or having leads generated for your company can boost your successful profitable business growth.


Tough Talk: 

If you only add connections to your LinkedIn profile, you are wasting the opening to create some very good business opportunities. 

Top LinkedIn Tip: 

When looking for leads, always ensure that you have written a very specific criteria of the group of people you wish to do business with.


Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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