60 seconds Linkedin expert Tough Talk – LinkedIn Speaker Explains How to Hire a LinkedIn Expert

April 19, 2015 |  by  |  60 Seconds, Linkedin Blog

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A LinkedIn expert/consultant is essentially the eyes, ears and voice of your company online. That means you need someone who can raise your brand awareness, deliver traffic to your website, and boost your bottom line – all while keeping your company’s reputation top-of-mind. So how do you hire the right person? Here are some key questions you should ask prospective LinkedIn experts:

 

How successful are they in their own social media networks?

It’s important to know how actively engaged consultants are in their own personal and professional social media networks. If they can’t effectively market themselves on social media, they probably can’t do it for you either. It is recommended observing consultants on Twitter, Facebook, and LinkedIn to see if they promptly and appropriately reply to people who engage them and regularly share valuable content. Also, look out for red flags: If consultants share offensive tweets, status updates or photos, for example, don’t do business with them.

 

Do you understand your market?

LinkedIn experts should thoroughly understand your industry and your specific target market. You can quiz them to gauge their general knowledge of your market, as well as determine whether they have written any significant case studies, articles, or blog posts about trends in your industry.

 

Where can you find current and past examples of their work?

Try requesting links to current online examples, as well as past portfolio samples, so you can evaluate social media initiatives that the expert created or played a central role in. Look for engaging campaigns that resulted in quantifiable increases in brand exposure and sales leads and seem suited to your target market.

 

Tough Talk:

Qualified candidates should readily share with you a list of existing and past clients. People usually only point you to past clients that they know were happy with their work, so directly calling or emailing their current clients to find out if they’re pleased with their services is paramount.

 

Top LinkedIn Tip:

Candidates should be willing to discuss the types of social media strategies they could develop for you. How would they spark LinkedIn actions, reactions, and interactions on your behalf to benefit your business?

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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