60 Seconds Linkedin Expert Tough Talk – How to measure your LinkedIn business ROI

July 8, 2015 |  by  |  60 Seconds, Linkedin Blog

LIN tough talk black

ROI stands for Return on Investment.

Out of all the social media platforms LinkedIn is probably the hardest to find out how to measure your company’s ROI. Using LinkedIn Business analytics you can measure quantitative and qualitative metrics for the ROI.

Quantitative metrics are associated with number so you can measure this against:

 

  • Total number of connections
  • New Invitations
  • LinkedIn Profile Views
  • Industry
  • Company and Location Representation in Who’s Viewed
  • Ranking
  • Endorsements
  • Personal Update Views
  • Post Views
  • Company Page Followers
  • Company Page Update Views and Analytics.

 

Qualitative metrics for ROI can be measure for:

 

  • Inbox Activity and Sentiment
  • Requests for Business
  • Likes and Comments on Updates
  • Group Growth and Interaction
  • Recommendations

 

As you can see there is quite a lot that LinkedIn business can help you with to manage your ROI. The LinkedIn analytics are very useful as it gives a clear picture of how much interaction you are receiving on LinkedIn. Having this information gives you the opportunity to change and improve on the areas that showed fewer actions than the rest.

 

Tough Talk:  

Not checking your ROI is a very bad idea. Without checking the ROI you will not know if your LinkedIn business profile is helping or hindering your business.

 

Top LinkedIn Tip:  

 

By ensuring that you check your ROI performance each month you can adapt and change, to make sure that you get the best out of your LinkedIn Business page and profile.

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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